Always Fresh: The Untold Story of Tim Hortons by the Man Who Created a Canadian Empire
AuthorRon Joyce
Robert Thompson
CountryUnited States
LanguageEnglish
GenreAutobiography
PublisherHarperCollins
Publication date
May 10, 2006
Media typePrint (Hardback)
Pages320
ISBN978-0-00-200757-3

Always Fresh: The Untold Story of Tim Hortons by the Man Who Created a Canadian Empire is an autobiography of Tim Hortons written by Ron Joyce. It covers the time from the inception as a single coffee shop until his retirement from the company, which grew into a large fast-food franchise.[1][2]

Publication

Joyce and Robert Thompson wrote the book, with business details about the expansion of Tim Hortons coffee shops in Canada,[2] the authors included related anecdotes and some of Joyce's personal stories from his time with the company.[3] It was published by HarperCollins in 2006.[4]

Reception

The book was reviewed by Maclean's magazine,[5] Canadian Business[6] and The Star.[7] It was criticized as providing an overly rosy picture of events and conditions in the company.[8]

See also

References

  1. ↑ "Tim Hortons co-founder says stock price has likely hit a plateau". The Globe and Mail, October 20, 2006
  2. 1 2 "Is the Canadian business model off target?". Concordia University Magazine, January 22, 2014. Jason Magder
  3. ↑ "Tim Hortons: A Holey History". By Charles Demers, 3 Jan 2007, The Tyee.
  4. ↑ "Tim Hortons’ extra-large trouble trouble". Maclean's, Michael Friscolanti, September 7, 2010
  5. ↑ "Book Review: Tim Hortons Co-founder's Memoir" by Steve Maich for Maclean's magazine "Book Review: Tim Hortons Co-founder's Memoir". Archived from the original on August 14, 2009. Retrieved December 31, 2009.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  6. ↑ "Bits of Tim's" by Andy Holloway Archived March 6, 2010, at the Wayback Machine
  7. ↑ Review by Nick Krewen Archived October 19, 2012, at the Wayback Machine
  8. ↑ "Former coffee czar brews bittersweet tale". Business Edge, Dec 3, 2006, Monte Stewart
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