Amp
Created by
  • Todd Mueller
  • Burle Avant
Opening theme"Tempest" by Deepsky[1]
Country of originUnited States
Production
Executive producers
  • Todd Mueller
  • Gregg Drebin
  • Christina Norman
  • Abby Terkuhle
Producers
EditorBurle Avant
Running time60 minutes (with commercials)
Original release
NetworkMTV
ReleaseSeptember 6, 1996 (1996-09-06) –
2001 (2001)

Amp is a music video program on MTV that aired from 1996 to 2001. It was aimed at the electronic music and rave crowd and was responsible for exposing many electronica acts to the mainstream. When co-creator Todd Mueller (who had worked on this with V. Owen Bush, Amy Finnerty and show co-creator, on air music video dj Burle Avant 1996-1997) left the show in 1998, it was redubbed Amp 2.0. The show aired some 46 episodes in total over its 6-year run. In its final two years, reruns were usually shown from earlier years. Amp's time slot was moved around quite a bit, but the show usually aired late at night or in the early morning hours on the weekend. Because of this late night time slot, the show developed a small but cult like following. A few online groups formed after the show's demise to ask MTV to bring the show back and air it during normal hours, but MTV never responded to the requests.

Format

The show was possibly inspired by the underground public access show "TV w/ Ray Cathode" (later named Dizzy TV) that started airing on Manhattan Neighborhood Network public access TV in 1993 and ran from 1993–1999. TV w/ Ray Cathode was an underground experimental television show created by Beau Tardy that aired abstract video imagery with electronic music soundtracks by FAX +49-69/450464, Thomas Fehlmann, Sun Electric, The Orb, Aphex Twin, Warp Records and many others. TV w/ Ray Cathode show producer Beau Tardy also worked at MTV and was a colleague of Todd Mueller but never contributed to Amp.

The format of the show strongly resembled the original MTV model of broadcasting primarily music videos, but without VJs to host. The show started with an intro and logo, some basic information about that week's show contents via onscreen text, then an hour of electronic music was played before the show's conclusion. Most of the video clips were created specifically for Amp.[2] Nick Philip, a San-Francisco based multi-media artist created the first video for Amp, "Meccano" by Sun Electric.[3] Occasionally, non-electronic but still classic music videos were aired for the sake of nostalgia within the electronic genre, such as Ofra Haza's music video for "Im Nin'Alu," which was sampled by several electronic artists in the early 1990s.

Compilations

The show was popular enough that MTV produced two compilations of songs by artists featured on Amp. MTV's Amp was released in 1997 and MTV's Amp 2 came out a year later in 1998. Both albums were released by Caroline Records.

References

  1. ↑ Deepsky interview from June 1999 LunarMagazine.com. Retrieved 29 June 2009.
  2. 1 2 3 "MTV Takes a Walk on the Wild Side of Music Videos". Electronic Gaming Monthly. No. 100. Ziff Davis. November 1997. p. 234.
  3. ↑ Darren Keast: Computer World. East Bay Express, August 29, 2001
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