43°40′18.0372″N 79°17′35.2536″W / 43.671677000°N 79.293126000°W / 43.671677000; -79.293126000

AreaVibes, Inc.
AreaVibes logo
Screenshot
AreaVibes homepage
Type of businessInternet
Type of site
Municipal demographic data and ranking
Available inEnglish
Founded2009
Headquarters2146A Queen St East Suite 53 Toronto ON M4E 1E3[1]
Area servedUnited States, Canada
CEOJon Russo
IndustryReal estate
ProductsCost of Living Calculator
Livability score
LaunchedAugust 30, 2010
Current statusOnline

AreaVibes is a data analytics and real estate company based in Toronto, which provides clients with demographic data and analysis focused on real estate in American and Canadian cities.[2][3][4][5]

Background

The online data collector Datanyze states that AreaVibes was founded in 2009 by Canadian entrepreneur Jon Russo.[6] The Government of Canada corporate registry states more specifically that AreaVibes was incorporated 4 November 2009.[7] AreaVibes states that their aggregate data "takes into account dozens of characteristics in seven different categories including nearby amenities, cost of living, crime rates, employment, schools, housing and user ratings."[8][9] The methodology employed by AreaVibes is publicly available on the company website.[10] In 2020, it was revealed that AreaVibes outsources content writing services from Las Vegas-based search engine optimization company TextBroker.[11]

Data

Crime

AreaVibes online methodology states that crime data is taken from FBI Uniform Crime Reports and from Statistics Canada.[12][13] In 2021, Business Insider stated that "AreaVibes is a useful resource for learning more about the crime rates in your zip code... AreaVibes also categorizes how much of reported crime falls under either violent crime or property crime, then breaks it down into smaller categories such as assault, burglary, and vehicle theft."[14] In a comparison of various crime reporting websites published in the News & Observer, journalist Bob Wilson stated "one site that struck me as more reliable than others is AreaVibes.com."[15] Other publications, however, have criticized and questioned AreaVibes crime data; for example, in 2017, the Farmville Herald argued that AreaVibes crime rankings "ignore the uniqueness of each locale."[16] In 2021, the Great Falls Tribune stated that AreaVibes' crime data "is inaccurate and some of its sourcing is suspect."[17][18]

Livability score

AreaVibes employs the term "livability score" as a way to rank various cities, towns, and neighborhoods. While reporting for the Belleville News-Democrat in 2014, Mark Hodapp stated that AreaVibes "created the scoring system using a unique algorithm" and that the livability score is "designed to help people find the best places to live."[19] According to a statement posted on the AreaVibes website, the company explains that their Livability Score "is a score out of 100... designed to help people quickly and easily evaluate the quality of an area... [and] consists of 7 different categories and dozens of data points across multiple data sets."[10]

In publications

Data reported by AreaVibes has been referenced in a number of popular news publications such as the Huffington Post and Business Insider, as well as in municipal newspapers such as the Great Falls Tribune and the Beaumont Enterprise.[20][21][22][23] As of 2022, the academic database ProQuest lists 113 scholarly sources that reference AreaVibes; for example, in 2018, AreaVibes demographic data on Borough Park, Brooklyn was cited in an article published in the academic journal Contemporary Jewry.[24]

References

  1. ↑ "Federal Corporation Information - AreaVibes". Government of Canada.
  2. ↑ Mirabella, Lorraine (June 2, 2018). "Baltimore Called Good For Software Engineers". The Baltimore Sun. pp. A7.
  3. ↑ Oliveria, Dave (May 15, 2016). "Boring Is In The Eye of the Beholder, Too". The Spokesman-Review. pp. B2.
  4. ↑ Croke, Karen (April 30, 2016). "Towns". The Journal News. pp. 3C.
  5. ↑ Willard, Michelle (February 4, 2016). "Is the 'Boro One of the Most Costly Cities in the State?". The Daily News Journal. pp. A5.
  6. ↑ "AreaVibes Company Profile | Management and Employees List". Datanyze. Retrieved 2022-02-12.
  7. ↑ "Federal Corporation Information - AreaVibes". Government of Canada.
  8. ↑ "About Us - Find Out More About AreaVibes". www.areavibes.com. Retrieved 2022-02-12.
  9. ↑ Austrew, Ashley (July 3, 2020). "AreaVibes Review - It is Worth Using?". SecurityNerd. Retrieved 2022-04-14.
  10. 1 2 "Areavibes.com Livability Index". Socio-Economic Development: Concepts, Methodologies, Tools, and Applications. Hershey, Pennsylvania: IGI Global. 2018. pp. 1115–1116. ISBN 9781522573135.
  11. ↑ "A Case Study on High-Quality Content: AreaVibes". TextBroker. Retrieved 2022-02-12.
  12. ↑ "AreaVibes Methodology - How The Livability Score Works". www.areavibes.com. Retrieved 2022-02-12.
  13. ↑ Austrew, Ashley (2020-07-03). "AreaVibes Review - It is Worth Using?". SecurityNerd. Retrieved 2022-02-12.
  14. ↑ Tarpley, Laura Grace (May 19, 2021). "7 tips for choosing a neighborhood when you're ready to buy a home". Business Insider. Retrieved 2022-02-12.
  15. ↑ Wilson, Bob (September 28, 2014). "Crime Confounds Renaissance". The News and Observer. pp. A4.
  16. ↑ Cahn, Martin L. (2017-01-17). "Crime rankings 'ignore the uniqueness of each locale'". The Farmville Herald. Retrieved 2022-02-12.
  17. ↑ Rosenbaum, Traci (February 4, 2021). "City Commissioner Defends Data Presented From Websites". Great Falls Tribune. pp. 3A.
  18. ↑ Rosenbaum, Traci; Girten, Nicole (February 5, 2021). "Great Falls Crime Numbers Questioned". Great Falls Tribune. p. 18.
  19. ↑ Hodapp, Mark (December 25, 2014). "Website: Highland One of Best Places to Live in Illinois". Belleville News-Democrat. pp. A1, A3.
  20. ↑ "This Is The Most Stereotypical Food In Every State". HuffPost. 2019-10-08. Retrieved 2022-02-12.
  21. ↑ CEPF, Laura Grace Tarpley. "7 tips for choosing a neighborhood when you're ready to buy a home". Business Insider. Retrieved 2022-02-12.
  22. ↑ Hall, Dustin (2014-12-02). "The most livable areas in Southeast Texas". Beaumont Enterprise. Retrieved 2022-02-12.
  23. ↑ Rosenbaum, Traci; Girten, Nicole (February 4, 2021). "Great Falls Crime Numbers Questioned". The Great Falls Tribune. pp. 1A, 3A.
  24. ↑ Marchenko, Alla (2018). "In the Eyes of Uman Pilgrims: A Vision of Place and Its Inhabitants". Contemporary Jewry. 38 (2): 232, citation 6. doi:10.1007/s12397-017-9247-0. S2CID 149359936.
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