"Arriverà"
Single by Modà and Emma
from the album Viva i romantici
LanguageItalian
Released16 February 2011
Recorded2010
GenrePop rock
Length3:03
Label
  • Ultrasuoni
Songwriter(s)
Producer(s)
Modà singles chronology
"La notte"
(2010)		 "Arriverà"
(2011)		 "Vittima"
(2011)
Emma singles chronology
"Cullami"
(2010)		 "Arriverà"
(2011)		 "Io son per te l'amore"
(2011)
Music video
"Arriverà" on YouTube

"Arriverà" is a song recorded by italian group Modà featuring Italian singer, Emma Marrone. It was released on 16 February 2011 through Ultrasuoni Records as the third single from Moda's fourth studio album Viva i romantici.[1] The song was also included in Emma's album reissue A me piace così (Sanremo Edition).[2]

The song was performed on February 15, 2011 during the first evening of the Sanremo Festival 2011 and made available to download the following day.[3] The song placed second at the end of the competition.[4]

Commercially it peaked the Italian singles chart for five consecutive weeks,[5] becoming Modà's first and Emma's second number one song. Federazione Industria Musicale Italiana certified the song double platinum.

At Sanremo

The song took part in the 61st edition of the Sanremo Festival, appearing from the outset, among the favorites for the victory.[6] In the fourth evening the piece is presented as a duet with the singer Francesco Renga, who said:

"Sono molto felice di duettare con i Modà ed Emma: sono artisti che stimo e la canzone mi è piaciuta subito al primo ascolto. Spero di essere un portafortuna per la finale."

"I am very happy to duet with Modà and Emma: they are artists that I respect and I immediately liked the song when I first heard it. I hope to be a lucky charm for the final."

The song came in second place behind Chiamami Ancora Amore by Roberto Vecchioni.[7] During the Festival the orchestration of the piece was directed by Adriano Pennino. As defined by Modà's frontman Kekko Silvestre, the song is "a conversation between a girl in difficulty and a friend of hers."[8][9] On the piece, Emma declared:[10]

"È favoloso, e nel suo essere rock misto all'eleganza del pop mi rappresenta in pieno."

"It's fabulous, and in its being rock mixed with the elegance of pop it fully represents me."

Subsequently, the single was included in various compilations, including Sanremo 2011, Wind Music Awards 2011, Radio Italia. 30 years of singles ranked first and Je t'aime 2012.

Controversy

After the conclusion of the Sanremo Festival the label Ultrasuoni, a record company founded by RTL 102.5, RDS and Radio Italia, which has Modà as signed artist, has accused Radio RAI of boycotting the single, not including it in their playlists. The director of Radio Rai defended himself against the accusations, declaring:[11]

"Modà? We appreciate them, but their product is not in line with the sound and the musical choices of our radio regarding the so-called playlist."

In the same period, the AGCM, the agency of free competition and the market, released a statement, after some record companies have denounced the exaggerated overexposure of the Modà on the three radio networks. Accused of conflict of interests, as producers of the band, and to give less visibility to other artists.[12]

In many of the critics and journalists, they noticed a particular resemblance to the 1966 song Riderà by the San Marinese singer Little Tony, so much so that Modà were repeatedly accused of plagiarism.[13][14][15][16]

Commercial success

The song reached number one on the Top Singles for five weeks [15] and has been certified multiplatinum for over 60,000 digital sales.[17] In the annual standings of the end of the year, also compiled by FIMI, it appears to be the 7th most downloaded song in Italy in 2011.[17]

Music video

The music video, directed by Gaetano Morbioli, was made available immediately at the end of the first evening, on February 15, 2011.[18] The video, shot at the Teatro alle Vigne di Lodi and sees the participation of actors Davide Silvestri and Valentina Bellè.

Of the video, as well as of the single, there are two versions: one as a duet with Emma and one in which only Modà appear.

Track

Lyrics by Francesco Silvestre, composed by Francesco Silvestre, Enrico Zapparoli, Enrico Palmosi.

  1. Arriverà (feat Emma) - 3:33

Charts

Chart (2011) Peak

position

Italy (FIMI)[19] 1

Year-end charts

Chart (2015) Rank
Italy (FIMI)[20] 81

Certifications

Certifications for "Arriverà"
Region CertificationCertified units/sales
Italy (FIMI)[21] 2× Platinum 60,000*

* Sales figures based on certification alone.

Notes

  1. ↑ Ciaramella, Paola (3 April 2011). "Modà: l'album Viva i romantici è doppio Disco di Platino". Fanpage.it (in Italian). Retrieved 25 October 2023.
  2. ↑ "Emma Marrone - A ME PIACE COSI' - SANREMO 2011 - la recensione". Rockol (in Italian). 21 February 2011. Retrieved 25 October 2023.
  3. ↑ Gradi, Stefano (27 May 2015). "Festival di Sanremo 2011". TV Sorrisi e Canzoni (in Italian). Retrieved 25 October 2023.
  4. ↑ Ciaramella, Paola (20 February 2011). "Sanremo 2011: Emma e i Modà al secondo posto, il video dell'esibizione". Fanpage.it (in Italian). Retrieved 25 October 2023.
  5. ↑ "Classifica settimanale WK 11 (dal 14.03.2011 al 20.03.2011)". Federazione Industria Musicale Italiana (in Italian). Retrieved 25 October 2023.
  6. ↑ "Vintage, spruzzate di sesso, chitarre (Emma con Modà già i favoriti) - LASTAMPA.it". 2011-01-28. Archived from the original on 2011-01-28. Retrieved 2018-06-06.
  7. ↑ "Sanremo, vince Roberto Vecchioni. Secondi Modà con Emma, terzo Al Bano - televisione -Tgcom - pagina 1". www.tgcom24.mediaset.it. Retrieved 2018-06-06.
  8. ↑ "Sanremo quest'anno suona bene". Il Giorno (in Italian). 2011-01-20. Retrieved 2018-06-06.
  9. ↑ "MODÀ con la partecipazione di EMMA « News « TV Sorrisi e Canzoni". 2011-03-04. Archived from the original on 2011-03-04. Retrieved 2018-06-06.
  10. ↑ "Modà: Arriverà, nuova versione del video - News Musica - Tutto Gratis". 2011-03-23. Archived from the original on 2011-03-23. Retrieved 2018-06-06.
  11. ↑ "Emma Marrone e i Modà: la Rai ignora il brano "Arriverà" | Passione TV". 2011-02-28. Archived from the original on 2011-02-28. Retrieved 2018-06-06.
  12. ↑ "News – MEI – Meeting degli Indipendenti". meiweb.it (in Italian). Retrieved 2018-06-06.
  13. ↑ "Accuse contro i Modà:il loro brano è un plagiodi Riderà di Little Tony?". ilGiornale.it (in Italian). Retrieved 2018-06-06.
  14. ↑ ""Arriverà" di Emma e i Modà accusata di plagio a Little Tony - VIDEO - Net1News.org". Net1News.org (in Italian). 2012-03-19. Archived from the original on 2015-11-17. Retrieved 2018-06-06.
  15. ↑ "Modà, favoriti a Sanremo, ma c'è chi punta il dito per plagioBreaking NewsNotizie". 2016-03-04. Archived from the original on 2016-03-04. Retrieved 2018-06-06.
  16. ↑ "Sanremo 2013: si fa presto a dire plagio. Scatta il gioco "chi ti ricorda?"". 2016-03-04. Retrieved 2018-06-06.
  17. 1 2 "FIMI - Database Top of the music - FIMI". fimi.it (in Italian). Retrieved 2018-06-06.
  18. ↑ "Modà feat. Emma - Arriverà".
  19. ↑ "Classifica settimanale WK 7 (dal 14.02.2011 al 20.02.2011)" (in Italian). Federazione Industria Musicale Italiana. Retrieved 25 October 2023.
  20. ↑ "Classifica annuale 2015 (dal 29.12.2014 al 31.12.2015)" (in Italian). FIMI. Retrieved 24 October 2023.
  21. ↑ "Italian single certifications – Modà – Arriverà" (in Italian). Federazione Industria Musicale Italiana. Retrieved 24 October 2023.
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