Bamsemums
TypeConfectionery
Place of origin France
Created byBouquet d'Or
Main ingredientsMarshmallow, chocolate

Bamsemums (bearchu) is a bear shaped chocolate-covered marshmallow candy created by the chocolate factory Bouquet d'Or, in Ascq, France.

History

The first bear shaped chocolate-covered marshmallow candy was invented and manufactured in 1962 by the chocolate factory Bouquet d'Or, in Ascq (now Villeneuve-d'Ascq), France[1][2][3] under the name 'Petit ourson'.

Some confectionaries have started to make their own bear shaped chocolate-covered marshmallow candy as the Bouquet d'Or's one, as Nidar in 1975.

The Villeneuve-d'Ascq chocolate factory was bought by the Cémoi Group[4] in 2003. Since then, annual production of gummy bears has tripled, reaching 3,000 tonnes in 2012.

To celebrate the 40th anniversary of these little bears, an exclusive collector's box has been created,[5] specially designed for the Colette boutique in Paris.

Types of Bamsemums

  • Bamsemums original (1975)
  • Bamsemums jelly (1992)
  • Bamsemums foam (1992)
  • Bamsemums banana (2004)
  • Bamsemums raspberry (2005)
  • Bamsemums citrus (2014)

References

  1. Saveurs – Tendre ourson…, by Marie-Laure Fréchet, 2008-10-16, http://www.unpeuplusaunord.fr/2008/10/16/saveurs-tendre-ourson/#more-351 Archived 2008-11-13 at the Wayback Machine
  2. magazine Saveurs, novembre 2008
  3. Ces objets branchés qu'on s'arrache, Le Parisien, 2007-04-12, « Pour les 40 ans des fameux oursons guimauve de Bouquet d'or-Cémoi Chocolatier, une boîte collector, conçue spécialement pour Colette, a été lancée en exclusivité en décembre 2005 », http://www.leparisien.fr/paris/ces-objets-branches-qu-on-s-arrache-12-04-2007-2007936145.php
  4. Historique et produits illustrés Archived 2012-01-05 at the Wayback Machine sur un site d'amateur (août 2011)
  5. "Ces objets branchés qu'on s'arrache". leparisien.fr. 12 April 2007.


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