Bask Technology, Inc.
IndustryTechnical Support
Founded2004
HeadquartersOrem, Utah, United States
Area served
North America
Key people
Sridhar Santhanam (CEO)
BrandsBask, Digity
ServicesTechnical support and advising
Number of employees
202
Websitebask.com

Bask Technology, Inc. (formerly known as iTOK, Inc.) is a remote tech support and advising company based in Lehi, Utah, within the area known as Silicon Slopes. Founded in 2004[1] by Seth Bailey and Sean Miller, Bask provides third-party support for a variety of technology services and software via secure remote computer connection. The company has over 50,000 members and 200 employees,[2] including its Technology Advisors, who are based in the United States and receive certification and training.

Products and services

Bask uses a subscription-based model where members pay a monthly fee for technology products. Products include online identity protection, cloud-based data backup, and antivirus software. The company partners with brands such as Avira and Trend Micro[3] to offer these products as part of a monthly subscription package.[4]

Bask also operates a small business brand called Digity, which focuses on micro-businesses and entrepreneurs.[5]

Performance

Bask was reviewed by Michael Muchmore of PC Mag, who published an article on the service in April 2014, when it was still known as iTOK. "iTOK offers good technical support, and throws in security protection and online backup, but it's on the pricey side." It was given a 3.5-star rating.[6]
Bask is accredited by the Better Business Bureau (BBB) since April 2013, with an A+ rating.

Investment

In July 2014, Bask received its Series B funding from ABS Capital Partners, in the amount of $18 million. Signal Peak Ventures has also invested in the company.[7]

Management

In April 2015, founder Seth Bailey stepped down from the position of CEO and transitioned to the position of Chief Strategy Officer. James P. Dunn replaced him as the CEO of Bask.[8] Former CSO Bailey is a regular contributor to Entrepreneur,[9] and his op-ed piece "The right to high-speed Internet" was published by CNBC.[10]
In early 2016, Dunn was replaced by Zane Bennett as CEO. He was joined by Phil Fraher as the company President and CFO.

Rebrand

In October 2015, iTOK, Inc. changed its legal name to Bask Technology, Inc. Its consumer brand iTOK was rebranded to Bask.[11]

Surveys

Bask conducts surveys within its senior-aged member base about a variety of technology topics. These surveys have been referenced in the news media, including Forbes,[12] Telecompetitor,[13] Debt.com,[14] and The Huffington Post.[15] As a result, former VP of Marketing Andrew Parker was interviewed by Yahoo! Tech[16] and PBS platform Next Avenue[17] to provide expertise on the senior technology market.

References

  1. ↑ "Our Story: About Bask, Home Tech Support Provider in the US". Bask. Archived from the original on March 4, 2016. Retrieved October 30, 2015.
  2. ↑ "Salt Lake Top Workplaces 2014 - iTOK.NET". TopWorkplaces.
  3. ↑ "Our Partners: Bask Memberships with Trend Micro & Mozy Backup". Bask. Archived from the original on March 4, 2016. Retrieved October 30, 2015.
  4. ↑ "Bask Memberships & Pricing". Bask.
  5. ↑ "Digity – iTOK Rebrands its B2B, SMB Tech Support as Digity". Digity -. Archived from the original on March 4, 2016. Retrieved May 6, 2015.
  6. ↑ "iTOK.net". PCMAG.
  7. ↑ Jackrabbit Design. "ABS Capital Partners". abscapital.com. Archived from the original on June 11, 2015. Retrieved May 6, 2015.
  8. ↑ "iTOK, Inc. Names James P. Dunn as Chief Executive Officer; Founder Seth Bailey Becomes Chief Strategy Officer - Business Wire". businesswire.com. April 14, 2015.
  9. ↑ Seth Bailey. "Seth Bailey". Entrepreneur.
  10. ↑ "The right to high-speed Internet—commentary". May 2015.
  11. ↑ "iTOK Becomes Bask Technology - Business Wire". businesswire.com. November 5, 2015.
  12. ↑ Michael Humphrey. "A Chat With 'Cyber-Seniors' Director: Social Media Through New (Senior) Eyes". Forbes.
  13. ↑ "Survey Finds Strong Interest in Heart Health Technology". telecompetitor.com.
  14. ↑ "Three Reasons Why Online Banking Is Safe And Easy - Debt.com". Debt.com.
  15. ↑ "How This Son Turned His 78-Year-Old Mom Into A YouTube Star". The Huffington Post. May 6, 2015.
  16. ↑ "Cool Tech Tools for Your Aging Parents". yahoo.com. March 16, 2015.
  17. ↑ "Why Boomers Won't Crave the Apple Watch - Next Avenue". Next Avenue. April 29, 2015.
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