Belu is a U.K social enterprise and drinks company in the working in the beverage industry. The company, which is based in London, supplies mineral water, tonic water, a range of flavored mixers and filtration systems. It is mission statement is to change the way people see and consume water. They work towards providing mineral water that is not deprived of critical electrolytes, minerales, and other nutrients.

History

Belu was founded in 2004 by film-maker Reed Paget as a bottled water business to be an environmentally friendlier alternative to other beverages on the market.[1] Before launching Belu, Paget was a keen environmentalist in business communities, encouraging others in the drinks industry to consider the environmental impact of sourcing, manufacturing, and packaging.[2] Early stage investors in Belu included Body Shop co-founder Gordon Roddick, environmentalist Ben Goldsmith and hedge fund manager, Chris Cooper-Hohn.[1]

Paget launched the UK's first compostable plastic bottle[3] in 2006.[4]

Paget appointed Karen Lynch, previously Barclays Branch Marketing Manager, as a new MD in 2010. Lynch expanded the company distribution model to include wholesale, and in 2011, she re-launched the Belu brand [1]

In 2011, Lynch employed the design agency.

This is Real Art to create a new bottle design as part of the brand refresh.[5]

In March 2020, Lynch stepped down as CEO and was replaced by Natalie Campbell MBE. Later in 2020, Charlotte Harrington became Co-CEO.

Belu partnered with Ocean Bottle and launched a reusable bottle in October 2020. Ocean Bottle partners with Plastic Bank, which works with collectors in coastal communities with high levels of plastic pollution. Every Belu Ocean Bottle sold funds the collection of 11.4 kg of plastic, equivalent to stopping 1000 bottles from entering our oceans.

In 2021, Belu launched a range of flavoured mixers and tonic waters. During the same year, it launched its first overseas filtration operations in Hong Kong.

Belu has given £5.5 million of its profits to WaterAid since 2011. Belu has a partnership with WaterAid and has an agreement in place to give 100% of its profits to WaterAid.[6][7] In 2012, Belu was part of the arc initiative.[8][9] It is also a member of Social Enterprise UK.[10]

References

  1. 1 2 3 "Belu boss shows bottle for a turnaround". www.telegraph.co.uk.
  2. ↑ "Just the Answer - Reed Paget". Archived from the original on 2013-09-21. Retrieved 2013-09-11.
  3. ↑ "The bottle that heralds a plastic revolution". Independent.co.uk. 28 May 2006.
  4. ↑ "Belu launches biodegradable bottle in mineral water market".
  5. ↑ "Paul Belford LTD. Belu - Brand and packaging". Archived from the original on 2013-09-07. Retrieved 2013-09-11.
  6. ↑ "Belu commits to raise at least £300,000 for WaterAid | UK Fundraising". Archived from the original on 2011-08-08. Retrieved 2013-09-11.
  7. ↑ Siegle, Lucy (2015-11-25). "The eco guide to bottled water | Lucy Siegle". The Guardian. ISSN 0261-3077. Retrieved 2017-09-13.
  8. ↑ "Business in the Community". Business in the Community. Retrieved 2022-09-26.
  9. ↑ "Belu | arc: Building better business". Archived from the original on 2012-09-26. Retrieved 2013-09-12.
  10. ↑ "Policy & campaigns / Social Enterprise UK". Archived from the original on 2013-10-05. Retrieved 2013-09-12.
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