Bengt Baron
Bengt Baron at the Swedish Sports Awards inside the Stockholm Globe Arena in Stockholm, Sweden in January 2013
Personal information
Full nameBengt Baron
NicknameBarre
NationalitySwedish
Born (1962-03-06) 6 March 1962
Finspång, Östergötland
Height6 ft 4 in (193 cm)
Weight183 lb (83 kg)
Sport
SportSwimming
Strokesbackstroke, butterfly
College teamUniversity of California
Medal record
Men’s swimming
Representing  Sweden
Olympic Games
Gold medal – first place 1980 Moscow 100 m backstroke
Bronze medal – third place 1984 Los Angeles 4×100 m freestyle
World Championships (LC)
Bronze medal – third place 1982 Guayaquil 100 m butterfly
Bronze medal – third place 1982 Guayaquil 4×100 m freestyle
European Championships (LC)
Silver medal – second place 1981 Split 4×100 m medley
Bronze medal – third place 1985 Sofia 4×100 m freestyle

Bengt Baron (born 6 March 1962)[1] is a business leader and former backstroke swimmer from Sweden.

Baron won the 100 m backstroke at the 1980 Summer Olympics in Moscow, and was a member of the bronze winning team from Sweden in the 4×100 m freestyle at the 1984 Summer Olympics in Los Angeles, California. An undergraduate student from the University of California, Baron was named into its Hall of Fame in 1999. In the years 1979–1985 he won a total number of 33 Swedish titles.

After his career as swimmer, Baron attended the Haas School of Business at the University of California, Berkeley, where he received his MBA in 1988. Upon graduation, he joined McKinsey & Company in their Stockholm office, after which he joined numerous consumer companies, including Coca-Cola, AB Frionor (a Norwegian frozen seafood company), and Kodak. From 2001 to 2004, Baron was CEO and President of Absolut Vodka, CEO and president of its parent company V&S Group 2004–2008, then CEO for Leaf 2009–2012 and after Leaf's merger with Cloetta he was CEO of the new Cloetta from 2012. He announced in 2015 that he was going to leave Cloetta.[2]

He was previously married to Agneta Mårtensson, the couple has two daughters. He now lives with another woman.

Personal bests

Long course (50 m)

Event Time


Date Meet Location Ref
100 m backstroke 56.53 21 Jul 1980Olympic Games Moscow, Soviet Union
200 m backstroke 2:04.40 18 Aug 1979- Landskrona, Sweden
100 m butterfly 54.47 11 Apr 1980World Championships Guayaquil, Ecuador
Legend: WR – World record; ER – European record; NR – Swedish record;
Records not set in finals: h – heat; sf – semifinal; r – relay 1st leg; rh – relay heat 1st leg; b – B final; † – en route to final mark; tt – time trial

Clubs

References

  • Sveriges Olympiska Kommitté
  • Evans, Hilary; Gjerde, Arild; Heijmans, Jeroen; Mallon, Bill; et al. "Bengt Baron". Olympics at Sports-Reference.com. Sports Reference LLC. Archived from the original on 17 April 2020.
  1. ↑ "Bengt Baron". IOC. Retrieved 18 March 2021.
  2. ↑ Aktiespararen no. 5/2015, ISSN 0345-049X
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