 | |
| Type | Company-owned and franchise stores |
|---|---|
| Industry | Restaurant |
| Founded | 25 June 2011, in Adelaide |
| Founder | Ming Ma |
Number of locations | 30 (at 2014) |
| Products | Urban Asian street food |
Number of employees | More than 200 (at 2014)[1] |
| Website | bingboy.com.au |
Bing Boy was an Australian chain of urban Asian street food restaurants, founded in Adelaide in 2011. The chain specialises in jianbing (also called Chinese crepes).
The first Bing Boy store was opened in Southern Cross Arcade at Rundle Mall, Adelaide, in June 2011.[2] Founder Ming Ma modeled Bing Boy on the concept of fresh, fast delivery of jianbing that he says is common in China.[3] At Bing Boy stores, bings made of traditional thin wheat omelette with various fillings, are made in full view of patrons.[4]
The first Melbourne Bing Boy opened in November 2012.[5]
References
- ↑ Bidmeade, Paul (3 December 2014). "'Bing-ing' a Chinese dynasty to Australia". InBusiness South Australia. Graedi Group Pty Ltd. Archived from the original on 19 March 2016.
- ↑ Baldwin, Jack (3 July 2014). "All wrapped up". The Lead South Australia. Archived from the original on 14 April 2016.
- ↑ Keating, Eloise (2 July 2014). "How Bing Boy's Ming Ma put some Aussie zing into traditional Chinese bing". SmartCompany. Private Media Pty Ltd. Archived from the original on 1 May 2016.
- ↑ "Bing Boy expands across Melbourne" (Press release). 19 April 2014. Archived from the original on 24 March 2016.
- ↑ "Bing Boy expands in Melbourne". Franchise Business. Cirrus Media. 14 August 2014. Archived from the original on 1 May 2016.
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