The world

The year is around 2060. The United States is still a leading power, but European and Asian powers are trailing close behind it. Technology has advanced, with biotechnological implants allowing people control over computers via brain-computer interfaces. Full immersion virtual reality is common, as well as 'Orto Virtual Reality' - mixing virtual reality with our reality, in effect 'skinning' our reality in a form of augmented reality. Much of the elite is genetically engineered as well, with AIs being increasingly common. In many ways this is a dark, cyberpunk-kind of a world.

However, the conflicts of this future era rely more on economics and market forces than sophisticated military hardware. In this world the stock market is the new battleground for nations and megacorps.

Technological trends are far from only ones explored by Dukaj in his book. He portrays the futuristic bureaucracy, political power struggles behind private sector, government and the military, and changes in culture. Dukaj extrapolates from the current trend of increasing lawsuits and political correctness: in his world many people willingly live under constant mass surveillance of the New Etiquette (NEti), which registers all their actions so that they couldn't be falsely accused of some "personal offense crime".

The story

The main character, Nicholas Hunt, is an American politician and lobbyist, closely involved with some branches of secret military research including paranormal activities. He is not a hero: as Dukaj himself describes him, he is "a cynical, egoistic bureaucrat, whose main motivation for all of his decisions in his job is, it seems, covering his ass". Currently he has lost an internal power struggle and is assigned to oversee what seems like a dead-end, low-key project. Soon, however, his project starts to gain more importance, as scientists explore some promising theories from the borders of memetics and telepathy, including study of potential lifeforms that would use memes just as we use genes, and develop new sciences like psychomemetics.

Suddenly a strange cataclysm takes place, with millions of people worldwide going insane and many densely populated areas becoming a 'no-go' zone. Nicholas Hunt is not sure if this is an alien invasion, a result of military or corporate experiment, a new step in human evolution, or the result of the transformation into a post-technological singularity world.