Bob Isherwood
Born
Melbourne, Australia
NationalityAustralian
EducationRMIT

Bob Isherwood is an Australian businessman, global advertising creative leader, and the co-founder of ONE School.[1]

Education

Isherwood attended RMIT to study Advertising Art, thanks to the intervention of Victor Greenhalgh – the head of department.[2] Isherwood established the Victor Greenhalgh scholarship programme for underprivileged students at RMIT.[3]

Career

Isherwood was appointed Worldwide Creative Director of Saatchi & Saatchi in 1996, a position he held until he resigned in 2008.[4] During that period the Network won almost 8,000 significant creative awards.[5] Isherwood also established and presented the Saatchi & Saatchi New Directors’ Showcase[6] at the annual Cannes International Advertising Festival. In 2009 Isherwood was the Creative Chairman for the UN/IAA Climate Change Initiative. www.Hopenhagen.org[7]

Isherwood is currently a founding partner of Dialog Health,[8] and director of Creative Development for The One Club for Creativity.[9] In 2019, he co-founded The ONE School, a free online portfolio program for black creatives with schools based in New York, Los Angeles, Chicago, Atlanta and the UK.[10]

Isherwood won Australia’s first Gold Lion award for Cinema at the Cannes International Advertising Festival. He has also won a British Design and Art Direction gold award (Black Pencil) for Advertising.[11][12] He was named Australia’s Leading Creative Director and received the Clio Lifetime Achievement Award. and has been inducted into the Clio Hall of Fame.[13] He is also a member of RMIT’s Acclaimed Alumni. And received the first ever Honorary Doctorate in Communications from RMIT in 2007.[14] He was inducted into the Australian Writers and Art Directors Hall of Fame in August 2009.[15]

Appointments

  • President, Film & Press & Poster Juries at Cannes International Festival of Creativity[16]
  • Chairman of Executive TV & Radio Jury, Clio awards [17]
  • Participant in ‘2020’ initiative of Australian Prime Minister, Kevin Rudd.[18]
  • Selection Panel Member, Advance Global Australian Awards 2012-2014.[19]
  • Dean of the Cannes Young Creative Academy,[20]
  • Adjunct Professor of Managerial Studies at Vanderbilt University.[21]

Bibliography

  • ‘World Changing Ideas’ – (co-authored with Richard Myers.)

Palazzo Editions ISBN 0-9553046-0-1 ISBN 978-0-9553046-0-6

  • ‘Art Direction (D&AD Mastercraft Series)’ – (essay by Isherwood)

Rotovision ISBN 0-8230-6562-6 ISBN 978-0-8230-6562-2

  • ‘Advertising Now. Print.’ (succinct essay by Isherwood)

(editor Julius Wiedemann.) Taschen – GmbH ISBN 3-8228-4027-0 ISBN 978-3-8228-4027-6

  • ‘Advertising Now.’ TV Commercials: (essay by Isherwood)

Taschen – GmbH Not Yet Available

  • ‘Social Work: Saatchi & Saatchi’s Cause Related Ideas.’

Te Neues Publishing Co. ISBN 0-9538128-0-4 ISBN 978-0-9538128-0-6

  • ‘The 22 Irrefutable Laws of Advertising (and When to Violate Them)’

(by Michael Newman, foreword by Isherwood.) Published by Wiley ISBN 0-470-82106-X ISBN 978-0-470-82106-0

References

  1. ↑ O’BrienAugust 19, Kyle. "One School, a Year After Launch, Has Seen 80% of Grads Hired".{{cite web}}: CS1 maint: numeric names: authors list (link)
  2. ↑ "Victor Greenhalgh Scholarship". RMIT University. Retrieved 1 August 2014.
  3. ↑ "The Victor Greenhalgh Scholarship". RMIT University. Archived from the original on 19 July 2009.
  4. ↑ "Bob Isherwood Departs From Saatchi - AgencySpy". Mediabistro.com. 10 November 2008. Retrieved 1 August 2014.
  5. ↑ "Bob Isherwood Speaks At Dubai Lynx". DesignTAXI.
  6. ↑ "'Feel the Reel' : News".
  7. ↑ Brownsell, Alex (23 June 2009). "United Nations launches Hopenhagen climate change campaign". Marketing Magazine. Retrieved 1 August 2014.
  8. ↑ "Dialog Health | Patient + Employee Engagement | Texting Solution HIPAA Compliant".
  9. ↑ "Creative Legend Bob Isherwood Joins The One Club To Lead Global Professional Development". www.oneclub.org.
  10. ↑ "The One Club and WPP Partner To Bring ONE School Initiative for Black Creatives to the UK". www.oneclub.org.
  11. ↑ Tuesday 31, October 2006 at 3:14 PM by CB (31 October 2006). "Bob Isherwood Encouragement Award - Entries Close Tomorrow Nov 1". Campaignbrief.com. Retrieved 1 August 2014.{{cite web}}: CS1 maint: numeric names: authors list (link)
  12. ↑ "Bob Isherwood". Advance. Retrieved 1 August 2014.
  13. ↑ "Clio Lifetime Achievement Award for Bob Isherwood : News : Saatchi & Saatchi". Saatchi.com. Retrieved 1 August 2014.
  14. ↑ "RMIT Alumni - Home - RMIT Alumni". Alumni.rmit.edu.au. Archived from the original on 12 March 2014. Retrieved 1 August 2014.
  15. ↑ Friday 07, August 2009 at 10:00 AM by CB (28 November 2013). "AWARD Hall of Fame honours Neil French - Campaign Brief Asia". Campaignbrief.com. Archived from the original on 8 August 2014. Retrieved 1 August 2014.{{cite web}}: CS1 maint: numeric names: authors list (link)
  16. ↑ Cannes Lions 2014
  17. ↑ CLIO Awards
  18. ↑ "Australia 2020 - www.australia2020.gov.au". Archived from the original on 7 September 2008. Retrieved 11 September 2008.
  19. ↑ "| Advance | Advance". Archived from the original on 15 July 2014. Retrieved 14 July 2014.
  20. ↑ "Cannes Lions 2014". Canneslions.com. 21 June 2014. Archived from the original on 15 July 2014. Retrieved 1 August 2014.
  21. ↑ "Bob Isherwood | Managerial Studies". As.vanderbilt.edu. Retrieved 1 August 2014.
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