adidas Boost (white) depicted in the midsole of Adidas NMD R1 shoes

Boost is a trademarked polymer used by Adidas, in the form of pellets which are compressed and molded for various shoe models the company sells, especially the Ultraboost, Energy Boost, Pure Boost, Adizero Adios Boost, and NMD lines of sneakers. The pellets consist of proprietary thermoplastic urethane (TPU) that is formed into a small pill shape. Adidas collaborated with the German chemical company BASF to develop this material. Boost in itself is not a raw material and its characteristic bounciness is obtained by processing the thermoplastic urethane. This material is claimed to be more comfortable on the wearer's feet.[1][2][3][4]

History

Prior to its first integration into the Adidas running line in 2013, this material was developed by chemists at BASF, BASF sold its product to Adidas who integrated it into the midsoles of certain lines of their shoes. This material, commonly known as "BOOST", is Adidas' preferred alternative to other industry standards such as ethylene vinyl-acetate.[4][5]

References

  1. ↑ "Here's why Boost technology makes Adidas the most comfortable sneakers ever". Business Insider. Retrieved 2018-03-04.
  2. ↑ Ericson, Jake Woolf,Nils (2018-02-01). "How Adidas Boosted Its Way to the Top of the Sneaker Game". GQ. Retrieved 2018-07-03.{{cite web}}: CS1 maint: multiple names: authors list (link)
  3. ↑ "What is Adidas BOOST technology?". www.jackrabbit.com. Retrieved 2018-03-04.
  4. 1 2 "An Exploratory Look at Adidas' Revolutionary BOOST Technology". Hypebeast. Retrieved 2018-03-04.
  5. ↑ "What is Boost?". adidas Blog. February 2020. Archived from the original on 2019-07-16.
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