Bruno Barbosa dos Santos (born 31 August 1979^[1]), better known as Bruno Santos, is a Brazilian male supermodel,^[2][1][3] environmental activist^[1] and international businessman.^[1]

A model^[4][5][6] in a photo^[7][8] and fashion shows,^[3] Bruno gained notoriety in the mid-2000s, when he appeared in advertising campaigns and fashion events for the most famous brands in the world,^[3] such as Guess, Versace, GQ, Giorgio Armani, among others, promoting several segments for them, from underwear, fashion shows, eyewear, events, to fragrances,^[1] becoming the male image with the greatest exposure in the world.^[1] In 2002, he was ranked among the 10 most sought-after male models in the fashion world,^[9][10] and is considered one of the most respected models in the world by models.com.^[11][12] In 2009, German news site gateo.de said about him: "Bruno is the epitome of pure beauty and sexual appeal. His lightly tanned complexion, dark eyes and irresistible, sensual facial look are a woman's." They are enchanted by the South, the big fashion companies like Versace, Armani, Guess(company)... everything has to do with it. He has his eyes set on his career and is one of the most sought-after models in the world"!^[13] Not for nothing, and for being Brazilian, he earned the nickname "Gisele Bündchen in pants".^[3][14][1]

One of the world most known Top Models,^[15] Bruno also became notorious for being the only male model selected to carry out two campaigns simultaneously for two competing fashion houses: Versace and Giorgio Armani,^[3][11] in addition to, in 2003, having opened the Ricardo Almeida stylist's show at São Paulo Fashion Week in which, at the time, he obtained the highest male pay check in the event's history.^[1]

Biography

From a humble family (son of a self-employed trader with a public-school teacher, and having 4 more brothers, 1 of whom is a woman), Bruno studied at a public school.^[1] In an interview for Fábio Bernardo magazine, Bruno said that "one of the reasons that led me not to miss a day of class was school lunch or breakfast, served at school after the second hour".^[1]

Upon finishing high school, Bruno passed the selection process at the Centro Federal de Educação Tecnológica (Cefet), in Minas Gerais state, to take the technical course in Engineering.^[1]

To help with the family's income, he worked as a popsicle salesman and as an office boy, did odd jobs in construction, schools, restaurants, did graphic services, and also worked in a storeroom and as a math teacher.^[1]

Career

Bruno started his modelling career by chance in the year 2000.^[16] He received a proposal, but did not give much importance.^[16] The agent then made a new proposal, which turned out to be quite advantageous.^[16] In an interview for a newspaper from the Uberaba city called "Jornal Cidade", Bruno said that he accepted the proposal not for the work itself, but for the opportunity to learn another language and get to know a new culture, as the expenses would all be paid for by the agency.^[16]

From 2002 to 2005, he had an intense schedule,^[17] parading in the most famous fashion events in the world, becoming the male image with the most exposure in the world.^[1]

At the end of 2005 until mid-2006, Bruno took a break from his work as a model to dedicate himself to personal and family projects,^[1] doing only occasional work.

From the 2010s onwards, Bruno started to accept only occasional jobs.

Fashion events parades

In 2002, during that year's Milan Fashion Week, he opened and closed the shows for both Versace and Giorgio Armani.^[16] It was the first time a male model had run campaigns simultaneously for two competing fashion houses.^[3] At this event he also paraded for Iceberg.^[18]

In 2003, he modelled at São Paulo Fashion Week, opening the fashion show by stylist Ricardo Almeida, alongside Rodrigo Santoro^[19] and receiving the highest male fee in the event's history,^[1] in addition to closing the ZOOMP fashion show, alongside by supermodel Gisele Bündchen.^[20]

Also, in 2003, he modelled for Armani at Milan Fashion Week.^[21]

In 2004, at Paris Fashion Week, he modelled for designer John Galliano.^[22]

Also, in 2004, he modelled for Armani] at Milan Fashion Week.^[23]

Also, in 2004, he modelled again for Armani, this time during New York Fashion Week.^[24]

In 2005, during Milan Fashion Week, he walked the runway for Armani.^[25]

Also, in 2005, at New York Fashion Week, he modelled for Versace.^[26]

In 2006, he modelled at New York Fashion Week at Versace's fall show.

In 2008, he modelled at New York Fashion Week at Nautica's Fall Show^[27] and Harmonte & Blaine's Spring Show.^[28]

In 2012, he modelled at Milan Fashion Week in the fall show for Ermanno Scervino.

In September 2023, he participated in the "VII Semana de la Moda" in the Spanish city of Estepona, parading and being honored^[29] in the fashion show by designer María Cano^[30] and being one of the judges at the event "IV Concurso de Jóvenes Diseñadores EDM (Estepona de Moda)".^[29]

Photos in advertising campaigns

Year	Magazine	Edition	Campaign	Info	Ref.
2002	Arena HOMME +	March
2003	Men's Journal	February
	PAPER Magazine	March
	GQ Taiwan	March
	Several publications		autumn campaign of Versace
	Several publications		spring campaign for Versace
	Several publications		spring campaign for Emporio Armani	in the photo, Bruno appears next to Milla Jovovich	[31]
	Citizen K Magazine	December
2004	Several publications		autumn campaign of Bloomingdales
	Several publications		spring campaign for Emporio Armani's Underwear
	Several publications		spring campaign for Kappa
	Several publications		spring campaign for Giorgio Armani
	Several publications		spring campaign for Versace Man (fragrância)
	Several publications		spring campaign for Often
	Blue Magazine	January
	GQ USA	January
	GQ Taiwan	March
	Glamour España	March
	FHM (For Him Magazine)	April
	Oyster Magazine	May
	Men's Uno	May
	i-D Magazine	July
	Loaded	November
	V Magazine	December
2009	Several publications		autumn advertising campaign for Guess
2010	Several publications		campanhas publicitárias de primavera da Guess		[32]
	Several publications		spring advertising campaign for Guess Jeans and Accessories	Photo next to Vanessa Hessler	[33]
	Several publications		spring advertising campaign Trussardi		[34]
2011	Several publications		campanha publicitária da Jones New York		[35]
2012	Several publications		Advertising campaign for Ermanno Scervino		[36]
	Several publications		Spring/Summer 2012 advertising campaign for Riccovero	Photo nexto to Alyssa Miller	[37][38]
2016	Several publications		fall-winter 2016-17 advertising campaign for Marcianno Guess	In the photo is also present the Argentine model Belén Rodríguez	[39]
2020	Several publications	Spring/Summer 2020 advertising campaign for MAKS (Saša Maksimiljanović)	[40]

Magazines on the cover

Year	Magazine	Edition	Info	Ref.
2002	Revista GQ	Special Edition	Cover	[41]
2003	Revista Fotos & Festas	Special Edition	Cover	[42]
	DNA Magazine	Special Edition	Cover	[43]
2004	Fashion Magazine	Autumn/Winter Edition	Cover and interview	[44]
2011	Cocoon Magazine	May edition	Cover and interview	[45][46]
2018	Harbour Luxury Magazine	Edition I - Dec-Jan-Feb	Cover and interview	[47]
	Revista Fábio Bernardo	Edition 6	Cover and interview	[1][48]

Interviews/Reports in Printed Newspapers and/or Magazines

Year	Printed Newspaper/Magazine	Edition	Info	Ref.
2002	Jornal O Globo	November 30	Report	[49]
2002	Jornal Estado de Minas	December 1	Report	[50]
2003	Jornal Hoje em Dia (Belo Horizonte)	February 3	Report	[51]
2003	Jornal Agora aos Domingos (Divinópolis-MG)	May 25	Report	[52]
2003	Jornal Cidade (Uberaba-MG)	November 1	Report	[16]
2004	Jornal Estado de Minas	February 8	Report	[19]
2009	PAPER Magazine	Special Edition	Interview	[53]
2011	Jornal Espaço Horizonte	Edition IV	Report	[54]

Participation in TV shows

Year	TV Channel	TV Program	Info	Ref.
2008	RTL Television	Special program "Exclusiv Spezial - Das Leben der Superreichen"	Bruno was interviewed. Episode aired on August 9, 2009	[55][56]

Environmental activism and encouragement of ecotourism

“My desire had nothing to do with making a fortune and my attachment to nature has always spoken louder and has accompanied me throughout my life”.^[14]

— Bruno Santos, in an interview for Fábio Bernardo magazine

After reducing his schedule to fashion events, in the mid-2010s, Bruno started to dedicate a little more of his time to environmental causes. One of his first projects was to financially help the Associação dos Amigos dos Lajedos do Cariri Paraibano,^[57] which, among other things, gives lectures and classes in the region on ecotourism and environmental education.^[57]

In the microregion of Cariri Paraibano, Bruno defends the cause against the desertification that is taking place in the surroundings of Lajedo de Pai Mateus.^[54] Because of this, in this region, Bruno has a personal project of reforestation by the sea of several native trees with the objective of recovering degraded soil.^[14]

To encourage ecotourism in that region, Bruno carried out a fashion photography project at the famous Lajedo de Pai Mateus.^[14] Soon after this initiative, some companies, such as Cavalera, for example, started taking photos of their campaigns in this same location.^[57]

References

External links

• Official website