Bruno Sartori
Birth nameBruno Donizeti Sartori
Born (1989-05-16) May 16, 1989
Iturama, Minas Gerais, Brazil
NationalityBrazilian
Genres

Bruno Donizati Sartori (Iturama, May 16, 1989), also known as Bruxo dos Vídeos (Wizard of Videos),[1][2][3] is a Brazilian journalist, comedian and influencer marketing considered one of the pioneers in creating satires through the deepfake technique in Brazil.[4][1][2] Sartori has gained notoriety with videos that satirize public entities such as Jair Bolsonaro, Sergio Moro, and Lula.[5][6][7][8]

History

Bruno Sartori was born in Iturama, in the state of Minas Gerais, on May 16, 1989.[9] At the age of four, he moved to the city of Unaí, where he spent his childhood. In this same city, he started working as a videomaker at the age of 15 with the production of humoristic content such as parodies and materials focused on the city's politics.[7][9] After finishing high school in Unaí, at the age of 19, he moved to São José do Rio Preto in search of higher education, where he has an incomplete degree in Journalism and Law.[10]

Sartori learned about the deepfake technology on the Reddit forum in late 2017 and subsequently added the technique to his work to improve the confection of the humorous content produced,[11] where he became popular for his satires involving national politics, which gained notoriety after his video "Chapolin Bolsonaro" went viral on the social networks[12] in May 2019.[9][1][2][13] In the video that had millions of views,[12] the president of Brazil, Jair Bolsonaro, appears characterized with the classic costume of the El Chapulín Colorado character and saying some wrong phrases that were said by the political entity in Dallas, in the United States.[3]

In 2020, he was quoted by The Economist newspaper because of another video that also went viral on social networks. In the video, Jair Bolsonaro appears singing the song I Will Always Love You, in Whitney Houston's version, where he serenades former US President Donald Trump (a satire alluding to the Brazilian president's excessive affection for Trump).[14]

In 2021, Sartori participated in the third edition of the Marte Festival alongside well-known names in the arts.[15]

Pioneering with Deepfake

Bruno Sartori is a videomaker and has become a pioneer with deepfakes technology through parodies and humor videos.[16][17][18] Some of his most famous work using the technique of synthesizing human images or sounds with artificial intelligence involves rendering videos from famous TV series such as El Chavo del Ocho and El Chapulín Colorado;[13][10] of classic scenes from Brazilian telenovelas such as Tieta[16] and Avenida Brasil;[17] and music clips from Whitney Houston's and Mariah Carey's works[19] in the making of satires. Sartori claims to have already been sought out by representatives of political parties to demoralize some public figures.[11] By the result of the montages with deepfakes, he was quoted in The Economist newspaper in 2020:

"What Brazilians are watching: A video showing Jair Bolsonaro, Brazil’s president, serenading Donald Trump with the classic ballad “I Will Always Love You” has been viewed hundreds of thousands of times online. But the footage isn’t real. It was made by Bruno Sartori, a self-described “deepfaker” and journalist who uses artificial intelligence to superimpose one person’s face and voice onto another's to mock Brazil’s political elite. Sartori has targeted other politicians too. To those who think deepfakes erode trust in the media and civil society, Sartori responds that he is trying to puncture politician's pomposity and power with one of democracy's oldest weapons: satire." — The Economist.[14]

References

  1. 1 2 3 MARTINS, Júlia Laporte Franco. ISSO É MUITO BLACK MIRROR: Correlações entre teoria, reportagens jornalísticas e episódios da série Black Mirror (Monografia). Curso de Comunicação Social com Habilitação em Jornalismo – Centro Universitário do Sul de Minas. 2020.
  2. 1 2 3 SIQUEIRA, André (2020). "Pioneiro das 'deepfakes' é ameaçado após satirizar Bolsonaro e cloroquina". Revista VEJA (in Brazilian Portuguese). Retrieved May 20, 2021.
  3. 1 2 LOURENÇO, Marina (May 8, 2020). "'Deepfakes' com Bolsonaro, Regina e divas pop rendem sucesso, dinheiro e ameaças". Folha de S. Paulo (in Brazilian Portuguese). Retrieved May 20, 2021.
  4. ↑ OLIVEIRA, Ana Carla Araujo Feijole de; SANTOS, Cesar Mamedio; FARIAS, Letícia Aires de. Os Fenômenos da Cibercultura e os impactos da Pandemia na Educação. Simpósio Internacional de Educação e Comunicação-SIMEDUC, n. 10, 2021. ISSN: 2179-4101.
  5. ↑ Fotografia, Folha de S. Paulo (May 5, 2020). "Bruno Sartori cria deepfakes e viraliza na internet". Folha de S. Paulo (in Brazilian Portuguese). Retrieved May 20, 2021.
  6. ↑ BRANT, Ana Clara (May 29, 2020). "Conheça Bruno Sartori, mineiro que se tornou referência em vídeos deepfake". Jornal O TEMPO (in Brazilian Portuguese). Retrieved May 20, 2021.
  7. 1 2 Rudnitzki, Ethel (August 14, 2020). "Brasileiros são o segundo maior público de aplicativo que "troca rostos" de políticos e celebridades". EL PAÍS (in Brazilian Portuguese). Retrieved May 20, 2021.
  8. ↑ Feitosa Júnior, Alessandro (July 16, 2019). "Este é o cara que criou os deepfakes de Bolsonaro e Moro em situações inusitadas". Gizmodo Brasil (in Brazilian Portuguese). Retrieved May 20, 2021.
  9. 1 2 3 FONSECA, Dandara (2020). "Bruno Sartori: entre o real e fake". Revista Trip (in Brazilian Portuguese). Retrieved May 20, 2021.
  10. 1 2 LELLIS, Leonardo (2020). "Saiba como identificar deepfakes, a nova fronteira das notícias falsas". Revista Veja (in Brazilian Portuguese). Retrieved May 20, 2021.
  11. 1 2 CARVALHO, Felipe. Bruno Sartori diz que já recebeu ameaça de morte por paródias com políticos. Revista Marie Claire. 2020. Consultado em 20 de maio de 2021.
  12. 1 2 Redação, Jornal de Brasília (May 11, 2020). ""Chapolin Bolsonaro" nas redes". Jornal de Brasília (in Brazilian Portuguese). Retrieved May 21, 2021.
  13. 1 2 PRISCO, Luiz (August 4, 2019). "Bruno Sartori viraliza com vídeos "zoeira" sobre Bolsonaro e Moro". Metrópoles (in Brazilian Portuguese). Retrieved May 20, 2021.
  14. 1 2 Economist, Journal (April 28, 2020). "Amabie: the mythical creature making a coronavirus comeback". The Economist. ISSN 0013-0613. Retrieved May 20, 2021.
  15. ↑ Redação, O TEMPO (March 25, 2021). "Arte e tecnologia: Marte Festival abre programação nesta quinta-feira (25)". Jornal O TEMPO (in Brazilian Portuguese). Retrieved May 20, 2021.
  16. 1 2 CAMPOS, Rafael (January 22, 2020). "O dia em que Tieta deu uma lição de moral em Jair Bolsonaro". Metrópoles (in Brazilian Portuguese). Retrieved May 20, 2021.
  17. 1 2 ALMEIDA, Fernanda Campos (2020). "Deepfake: tecnologia permite colocar rosto e voz em outro corpo". Revista Veja – São Paulo (in Brazilian Portuguese). Retrieved May 20, 2021.
  18. ↑ Sanches, Leonardo (2020). "Avanço da Inteligência Artificial desafia noções de realidade". Folha de Londrina (in Brazilian Portuguese). Retrieved May 20, 2021.
  19. ↑ SETTE, Guilherme (February 28, 2020). "O perigo dos 'deep fakes'". ISTOÉ (in Brazilian Portuguese). Retrieved May 20, 2021.
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