Cannabis advertising on a billboard in Seattle

Cannabis advertising is the advertising of cannabis products to consumers by the cannabis industry through a variety of media. It is regulated by U.S. states. Some or all forms of cannabis advertising are banned in many countries.

Severely limiting advertising is considered part of a "grudging toleration" approach to cannabis.[1]

Beckley Foundation created New Draft Framework Convention on Cannabis Control in 2010 with Comprehensive ban proposal[2][3]

California specifically prohibits false health claims in advertising.[4]

A form of cross-promotion for cannabis and fast food was used in three California Jack in the Box locations in conjunction with the January 1, 2018 cannabis legalization under Proposition 64.[5][6][7][8]

Mail delivery of print advertising for cannabis is prohibited by U.S. Federal regulations and laws,[9] and traditional print media may face "fear of driving away other advertisers",[10] creating an advertising market in local alternative newsweeklies.

Canada's national cannabis legalization will impose strict rules on advertising "similar to those governing the sale of cigarettes".[11]

Anti-cannabis advertising

Anti-cannabis advertising campaigns, usually run as public service announcements, have included the Stoner Sloth campaign in Australia, DrugsNot4Me in Canada,[12] and several campaigns created by Partnership for a Drug-Free America including the "pot surgeon" PSA from the 1990s.[13][14]

Cannabis Advertisement Campaigns

  • Medmen's "Forget Stoner" Campaign (Created by B.J. Carretta)[15]
  • Weedmaps' #weedfacts Campaign [15]
  • Baked Bros' "Baked for the Summer" Campaign (Created by Zane Bolen)[16]

See also

References

  1. ↑ Marlatt, Larimer & Witkiewitz 2011, p. 160.
  2. ↑ Room 2010, p. 173.
  3. ↑ "New Draft Framework Convention on Cannabis Control". Archived from the original on 2017-11-30. Retrieved 2017-12-27.
  4. ↑ "Marijuana Marketing: The Do's and Don'ts of Cannabis Advertising in California", The National Law Review, March 5, 2018
  5. ↑ Bloomberg via The Cannabist
  6. ↑ Fresno Bee
  7. ↑ Cannabis Dispensary
  8. ↑ Food & Wine magazine covered Archived 2017-12-26 at the Wayback Machine
  9. ↑ "Newspapers with marijuana ads can't be mailed, feds warn", The Oregonian, December 2, 2015
  10. ↑ Marijuana helps grow newspaper business: Alternative weeklies are benefiting from medical marijuana advertising, MSNBC.com, July 5, 2011
  11. ↑ Greg Quinn (January 19, 2018), Canada's strict branding and advertising rules will try to take fun out of legal weed, Bloomberg – via The Cannabist / The Denver Post
  12. ↑ Ti, Lianlian; Fast, Danya; Small, William; Kerr1, Thomas (January 13, 2017), "Perceptions of a drug prevention public service announcement campaign among street-involved youth in Vancouver, Canada: a qualitative study", Harm Reduction Journal, 14 (3): 3, doi:10.1186/s12954-017-0132-7, PMC 5237277, PMID 28086787{{citation}}: CS1 maint: numeric names: authors list (link)
  13. ↑ Sullum, Jacob (December 1, 2006), "Fried messages: your brain on anti-drug ads. (Office of National Drug Control Policy launches National Youth Anti-Drug Media Campaign)", Reason, archived from the original on November 19, 2018
  14. ↑ Claire Downs (September 20, 2016), "The Most Hilariously Inaccurate Anti-Weed PSAs", Merry Jane
  15. 1 2 Foley, Erin (2020-10-21). "3 Brands That Crushed Their Cannabis Marketing Strategy". okwrite. Retrieved 2021-12-01.
  16. ↑ Behance (February 2021). "Baked for the Summer". Behance. Retrieved 2021-12-01.

Sources

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