Catherine Tait
Tait at the CFC's Annual fundraiser, 2018
Born1958 (age 65–66)
Athens, Attica, Greece
NationalityCanadian
Alma mater
OccupationBusiness executive
TitlePresident & CEO of the Canadian Broadcasting Corporation
TermJuly 3, 2018–present
PredecessorHubert Lacroix

Catherine Tait (born 1958) is a Canadian business executive who currently serves as the president and CEO of the Canadian Broadcasting Corporation. She succeeded Hubert Lacroix for the position after being appointed on April 3, 2018, and beginning her mandate on July 3, 2018.[1][2]

Tait is also the chair of the Global Task Force for Public Media, an initiative of the Public Media Alliance launched in September 2019.[3]

In 2023, Tait notified the public that 10% of CBC staff would lose their jobs due to cut backs. Though when questioned on CBC News The National, Tait did not rule out executive bonuses. As such, Tait was summoned to the House of Commons to answer questions related to why executives would still be getting bonuses whilst 500 staff would lose their jobs. [4]

Education

Catherine Tait holds a Bachelor of Arts in literature and philosophy from the University of Toronto, a Master of Science in public communications from Boston University, and a Diplôme d’Études Approfondies in communications theory from the University of Paris II Panthéon-Assas.[5]

Career

Media and culture industry

Prior to joining CBC/Radio-Canada, Catherine Tait had worked in film and television production in Canada and the U.S. for more than three decades.

She served as a manager of Policy and Planning at Telefilm Canada in the 1980s, before going on to become Director and Cultural Attaché with the Canadian Cultural Centre in France from 1989 to 1991.[5]

In Canada, Tait was president and COO of Salter Street Films from 1997 to 2001, producing such shows as the long-running CBC comedy This Hour Has 22 Minutes.[1]

In 2002, she and film producer Liz Manne co-founded New York–based Duopoly Inc., an independent film, television and digital content company.[1] Tait served as president until 2018. She also co-founded digital content provider iThentic in 2006 and the Canadian broadcaster Hollywood Suite in 2010.[5]

President and CEO, CBC/Radio-Canada

Strategic directions

Catherine Tait presented her vision for the public broadcaster in May 2019, with the unveiling of the Corporation’s new strategic plan, Your Stories, Taken to Heart.[6] The plan covers five priorities: global reach, digital, kids content, regions and diversity.[7]

In a speech to the Montreal Chamber of Commerce, Tait described how taking Canada to the world was the “spearhead”[8] of CBC/Radio-Canada’s strategic plan, in order to counter the competitive threat of the digital giants. Since being appointed Chair of the Global Task Force for Public Media in September 2019,[3] Tait has signed collaboration agreements (co-development and content sharing) between CBC/Radio-Canada and other public broadcasters around the world, such as the ABC,[9] the BBC,[10] France Télévisions,[11] ZDF[12] and RTBF.[13]

As part of the public broadcaster’s ongoing digital transformation, in September 2018, Tait announced a new streaming service, CBC Gem, at Content Canada, an industry event in collaboration with the Toronto International Film Festival. The service launched in December 2018.[14] Under her leadership, two new audio apps were developed – CBC Listen[15] and Radio-Canada OHdio[16] – providing a one-stop destination for all the public broadcaster’s audio content (music, podcasts and radio shows). Both apps were launched in fall 2019.

At the international Kidscreen Summit in February 2019, Tait committed to expanding the public broadcaster’s kids content offering, especially on CBC Gem.[17] During her tenure, the Corporation also launched two news services for kids 13 and under: CBC Kids News[18] in 2018 and MAJ[19] (Mon actualité du jour) in 2019.

At the Banff World Media Festival in June 2019, Tait announced that she would ask the production companies with whom she does business to ensure that at least one key creative position – producer, director, writer, showrunner and lead performer – is held by members of visible minorities, Indigenous Peoples, persons with disabilities and members of the LGBT community.[9]

In an interview with CBC/Radio-Canada reporters in Saskatchewan, Tait said she wanted to move more production to regional centres, particularly for radio and digital.[20] This strategic priority has resulted in CBC stepping up its pop-up bureau approach at locations such as Stanley Mission, Saskatchewan;[21] Winkler and Morden, Manitoba;[22] northeast Calgary; and the Tsuut’ina First Nation in Alberta.[23] CBC has also increased production outside Toronto, with the national radio show Cost of Living[24] and the podcast West of Centre[25] both being produced out of Calgary. The public broadcaster’s French-language network, Radio-Canada, has added new videojournalists in Yellowknife and Iqaluit to cover the North, as well as a more mobile workforce at its Abitibi-Témiscamingue station.[26]

Comparison of Netflix to colonialism

In 2019 Tait came under fire for likening Netflix's influence to cultural imperialism in India and parts of Africa. She said "I was thinking about the British Empire and how, if you were there and you were the viceroy of India, you would feel that you were doing only good for the people of India. Or similar, if you were in French Africa, you would think, I’m educating them, I’m bringing their resources to the world, and I’m helping them. There was a time when cultural imperialism was absolutely accepted. Fast forward to what happens after imperialism and the damage that can do to local communities. So all I would say is, let us be mindful of how it is we as Canadians respond to global companies coming into our country."[27] TV critic John Doyle responded: "CBC Television’s weakness is its commitment to ordinary, middling-good TV, and it has become complacent about middling success. That’s CBC’s problem, one created by lack of imagination and laziness, not some imagined cultural imperialism."[28]

References

  1. 1 2 3 "Catherine Tait chosen as CBC/Radio-Canada president". CBC News. April 3, 2018. Retrieved April 3, 2018.
  2. ↑ Stone, Laura (April 3, 2018). "Catherine Tait to become CBC president, the first woman to hold role". The Globe and Mail. Retrieved April 3, 2018.
  3. 1 2 "Global Call Out". publicmediaalliance.org. September 10, 2019. Retrieved April 29, 2020.
  4. ↑ "CBC head Catherine Tait summoned to Commons committee over job cuts, executive bonusesb". CBC.ca. December 7, 2023. Retrieved December 7, 2023.
  5. 1 2 3 "Catherine Tait - Senior Executive Team". cbc.radio-canada.ca. Retrieved December 3, 2018.
  6. ↑ "Radio-Canada mise sur le rayonnement international". radio-canada.ca (in French). May 3, 2019. Retrieved April 29, 2020.
  7. ↑ "Your Stories, Taken to Heart". cbc.radio-canada.ca. Retrieved April 29, 2020.
  8. ↑ "Canadian Media & Awards News – CBC/Radio-Canada's Catherine Tait presents vision for cultural sector". Broadcast Dialogue. May 9, 2019. Retrieved April 29, 2020.
  9. 1 2 "CBC announces new diversity initiative and collab with Australian broadcaster". Toronto CityNews. June 10, 2019. Retrieved April 29, 2020.
  10. ↑ White, Peter (July 4, 2019). "BBC & Canada's CBC Strike Major Co-Production Agreement Across Drama, Docs & News". Deadline. Retrieved April 29, 2020.
  11. ↑ "Radio-Canada a conclu un partenariat avec France Télévisions". lienmultimedia.com (in French). October 11, 2019. Retrieved April 29, 2020.
  12. ↑ "CBC boosts collaboration with Germany's ZDF". Realscreen. February 25, 2020. Retrieved April 29, 2020.
  13. ↑ "Des séries d'ici à la conquête de la Belgique". Le Devoir. June 30, 2020.
  14. ↑ "Gem, CBC's rebranded TV app, to stream 'crown jewels of Canadian content'". cbc.ca. September 12, 2018.
  15. ↑ Bennett, Brad (October 7, 2019). "CBC has a new podcasts app called CBC Listen". mobilesyrup.com. Retrieved April 29, 2020.
  16. ↑ Collard, Nathalie (November 7, 2019). "Radio-Canada lance l'appli Ohdio". La Presse (in French). Retrieved April 29, 2020.
  17. ↑ Dickson, Jeremy (February 13, 2019). "CBC ramps up digital kids programming". kidscreen.com. Retrieved April 29, 2020.
  18. ↑ Thiessen, Connie (September 17, 2018). "Youth-focused CBC Kids News and CBC News Snapchat Discovery launched". broadcastdialogue.com. Retrieved April 29, 2020.
  19. ↑ "MAJ parle d'actualité aux jeunes". artsetculture.ca (in French). October 16, 2019. Retrieved April 29, 2020.
  20. ↑ "Le diffuseur public met le cap vers une plus grande décentralisation". radio-canada.ca (in French). June 12, 2019. Retrieved April 29, 2020.
  21. ↑ "CBC Saskatchewan's pop up bureau heading to Stanley Mission". CBC News. February 10, 2020. Retrieved April 29, 2020.
  22. ↑ "CBC Manitoba pop-up bureau sets up shop in Winkler and Morden". CBC News. December 9, 2019. Retrieved April 29, 2020.
  23. ↑ Granger, Jacob (January 24, 2020). "How CBC Calgary connects with local communities through mobile journalism 'pop-up bureaus'". journalism.co.uk. Retrieved April 29, 2020.
  24. ↑ "Speaking notes for Catherine Tait, President and CEO, at Standing Committee on Canadian Heritage". cbc.radio-canada.ca. May 30, 2019. Retrieved April 29, 2020.
  25. ↑ "CBC Calgary launches new political podcast West of Centre hosted by Kathleen Petty". cbc.ca. February 5, 2020. Retrieved April 29, 2020.
  26. ↑ Faille-Lefrançois, Julien; Courcy, Roch (October 2, 2019). "Radio-Canada on the ground: rethinking local news in the digital age". cbc.radio-canada.ca. Retrieved April 29, 2020.
  27. ↑ "CBC president Catherine Tait compares Netflix to colonialism of the British and French empires". nationalpost.com. January 31, 2019.
  28. ↑ "CBC's problem is complacency not imperialism". theglobeandmail.com. February 6, 2019.
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