The China Advertising Association (CAA) is a state-supported, 2,000-member trade association for China's advertising industry.[1][2]

In 2021, it was reported that the CAA was sponsoring the development of CAID, a technology for circumventing Apple's anti-web tracking restrictions.[1]

References

  1. 1 2 McGee, Patrick; Yang, Yuan (March 16, 2021). "TikTok wants to keep tracking iPhone users with state-backed workaround". Ars Technica. Retrieved March 28, 2021.
  2. ↑ Sharma, Mayank (March 17, 2021). "Some of China's biggest technology companies are trying to bypass Apple's new privacy rules". TechRadar. Retrieved March 28, 2021.

See also

  • China International Advertising Festival
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.