Charles E. "Chuck" Brymer
BornJuly 30, 1959 (1959-07-30) (age 64)
Louisville, Kentucky, US
NationalityAmerican
Occupation(s)Advertising and branding executive
Author
Known forChairman, DDB Worldwide

Charles E. "Chuck" Brymer (born July 30, 1959) is an American businessman, marketing strategist, author, and former President and CEO of DDB Worldwide, an advertising agency.[1][2][3][4][5]

Early years

Chuck Brymer was born in Louisville, Kentucky the third of four children of Natalie and Robert L. Brymer, then a senior advertising executive at McCann Erikson.[3][6] He graduated from the University of Kentucky's College of Communications & Information with a Bachelor of Arts in communications in 1981.[5]

Career

Brymer worked at various television stations and ad agencies during college. In 1982, he opened and ran BBDO's Houston office at age 24.[3][4][6][7] During his tenure at BBDO, Brymer worked on the company's Chrysler account.[3][7] He left BBDO for Interbrand, a global branding consulting firm in 1985. In 1986, while at Interbrand, Chuck Brymer was named one of Fortune Magazine's People to Watch at age 27.[8]

At Interbrand, Brymer served as founding president of the British company's U.S. Division.[3][4][9][10] He also worked closely with Interbrand founder and CEO John Murphy. Interbrand was purchased by Omnicom Group in 1993.[3][4][11] In 1994, Omnicom appointed Brymer president and CEO of Interbrand.[3][4][10][11] During Brymer's tenure as CEO, Interbrand added multiple international offices.[10]

In 2006, at age 46, Brymer became president and CEO of Omnicom-owned DDB Worldwide, overseeing the company's 200 offices worldwide.[1][2][3][4] He was replaced by Wendy Clark in 2018.[12]

Brymer also helped create Businessweek's "World's Most Valuable Brands" feature.[3][9][13] He has advised the U.S. State Department on the United States' international image.[5][7]

Brymer is active in corporate governance.[14][15][16] He was appointed to the boards of Regal Entertainment Group and the Ad Council in 2007.[14][15] Brymer also serves on the board of Chamber of Commerce of the United States.[16]

Author

Brymer is the author of The Nature of Marketing: Marketing to the Swarm as Well as the Herd (ISBN 0230203361).[17] He is also a co-author of The Economist's Brands and Branding (ISBN 1576601471).[18][19]

Personal life

He is married to Tracy Brymer. He has four children.

References

  1. 1 2 Julie Bosman (2006-04-04). "DDB Worldwide Names an Outsider as Next Chief". The New York Times. Retrieved 2013-09-17.
  2. 1 2 "DBB Names Scarpelli, Brymer to Top Posts". The Wall Street Journal. 2006-04-04. Retrieved 2013-09-17.
  3. 1 2 3 4 5 6 7 8 9 Matthew Creamer (2006-04-10). "Chuck Who?". Advertising Age. Retrieved 2013-09-17.
  4. 1 2 3 4 5 6 "Brymer a good move for DDB". Advertising Age. 2006-04-10. Retrieved 2013-09-17.
  5. 1 2 3 "Alumni and faculty are honored with college-wide awards" (PDF). UK Alumni Association. 2010. Archived from the original (PDF) on 2013-09-21. Retrieved 2013-09-17.
  6. 1 2 Philip H. Dougherty (1987-07-28). "Advertising; Creating Names for Products". The New York Times. Retrieved 2013-09-17.
  7. 1 2 3 Rendon, Paul-Mark (2007-02-26). "Q&A". Marketing Magazine. 112 (4).
  8. ↑ Andrew Kupfer (1986-02-17). "People to Watch". Fortune Magazine. Retrieved 2013-09-17.
  9. 1 2 "Where it matters". Campaign Asia Pacific. 2011-03-01. {{cite journal}}: Cite journal requires |journal= (help)
  10. 1 2 3 Dinger, Ed (2005). Grant, Tina (ed.). "International Directory of Company Histories". 70. St. James Press: 131–133. {{cite journal}}: Cite journal requires |journal= (help)
  11. 1 2 Stuart Elliott (1993-12-23). "Omnicom Acquires British Brand Expert". The New York Times. Retrieved 2013-09-17.
  12. ↑ "Wendy Clark named president and CEO of DDB Worldwide Feb 8, 2018". bizjournals.com. Retrieved 2019-01-05.
  13. ↑ "The Best Global Brands". Businessweek. 2001-08-06. Archived from the original on July 30, 2001. Retrieved 2013-09-17.
  14. 1 2 "United States Securities and Exchange Commission". Retrieved 2013-09-17.
  15. 1 2 John Eggerton (2007-01-25). "Ad Council Elects Board Members". Broadcasting & Cable. Retrieved 2013-09-17.
  16. 1 2 "Board of Directors". U.S. Chamber of Commerce. Retrieved 2013-09-17.
  17. ↑ Brymer, Chuck (2009). The nature of marketing: marketing to the swarm as well as the herd. Palgrave Macmillan. OCLC 273817646.
  18. ↑ Rita Clifton; John Simmons; Sameena Ahmad (2004). Brands and branding. Bloomberg Press. OCLC 53443184.
  19. ↑ Chuck Brymer (2004-01-15). "What makes brands great?". Brand Republic Group. Retrieved 2013-09-17.
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