Clash of Kings
Developer(s)Elex Tech
Composer(s)Winifred Phillips
Platform(s)iOS, iPadOS, Android
ReleaseJune 14, 2014
Genre(s)Strategy
Mode(s)Multiplayer

Clash of Kings (CoK) (Chinese: 列王的纷争; pinyin: Liè wáng de fēnzhēng) is a Chinese mobile massively multiplayer online strategy game developed and published by Elex Tech in 2014. The game has been one of the top grossing apps on the App Store (iOS) and Google Play since its release. The game was downloaded more than 65 million times during its first year on the market.[1][2] The game used to be playable at Facebook platform with shared cross-platform data until the Adobe Flash support was discontinued.[3]

Celebrity endorsements

The game's most notable celebrity endorsement is probably Manchester United's star midfielder Bastian Schweinsteiger.[4] Other celebrity endorsements include Korean pop star Hani,[5] Korean actor and actress So Ji-sub and Son Ye-jin,[6] Chinese-American singer Wang Leehom,[7] and Japanese actor Yōsuke Kubozuka.[8]

Ban in India

In June 2020, the Government of India banned Clash of Kings with 58 other Chinese origin apps citing data and privacy issues. The border tensions in 2020 between India and China might have also played a role in the ban.[9][10]

References

  1. ↑ Could 'Clash of Kings' be the Next Game of War?.
  2. ↑ Clash of Kings hits 65M downloads after a year
  3. ↑ Flash Player EOL Information page
  4. ↑ Connelly, Tony (12 May 2016). "Manchester United's Schweinsteiger gets medieval in new Clash of Kings ad". The Drum.
  5. ↑ "Hani is a sexy gladiator in posters for 'Clash of Kings' game"
  6. ↑ Ji "Sub and Son Ye Jin collaborate for the latest Clash Of Kings CF"
  7. ↑ "国际手游大厂相中亚洲音乐天王王力宏专业形象 成為台港澳唯一代言人更是台湾首位代言" (in Simplified Chinese). Wangleehom.com. Apr 25, 2016.
  8. ↑ ""The return of KING – the most charismatic bad boy in Ikebukuro"". Archived from the original on 2016-09-15. Retrieved 2016-08-31.
  9. ↑ "India bans 59 Chinese apps including TikTok, Helo, WeChat". The Economic Times. July 3, 2020.
  10. ↑ "Full list of 59 Chinese apps banned by Indian govt". ThePrint. June 29, 2020.
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