"Classic"
Single by MKTO
from the album MKTO
ReleasedJune 20, 2013
Recorded2013
Genre
Length2:55
LabelColumbia
Songwriter(s)
Producer(s)
  • Emanuel Kiriakou
  • Evan Bogart[1]
MKTO singles chronology
"Thank You"
(2012)		 "Classic"
(2013)		 "God Only Knows"
(2013)

"Classic" is a song by American pop duo MKTO. Written by Evan "Kidd" Bogart, Andrew Goldstein, Emanuel Kiriakou, and Lindy Robbins,[2] "Classic" was first released on June 20, 2013[3] as the second single from the duo's self-titled debut album.

Background and release

After securing a recording contract with Columbia Records in 2012, MKTO began recording material for their self-titled debut album in 2013, with American singer-songwriter, Ne-Yo and Swedish record producer, Max Martin among some of their collaborators.[4] "Classic" was eventually chosen as the follow-up to the duo's top ten hit, "Thank You" and released as the second single from their debut album in June 2013. In the lead-up to the single's release in the United States, MKTO served as the opening act for Emblem3 during their tour in the summer and also made a visit to the Billboard office, where they previewed tracks from their debut album, which had not yet been released at the time.[5]

Reception

The song received positive reviews from critics and fans. BrentMusicReviews gave it 5/5 stars and called it "MKTO don’t reinvent the wheel, but deliver worthwhile pop music". Matt Collar from AllMusic gave a positive review and stated "Featuring the talents of actor/musicians Malcolm Kelly and Tony Oller, MKTO's full-length debut album, 2014's eponymous MKTO, is an exuberant and catchy mix of dancey, hip-hop-infused pop, rock, and R&B." The song featured on the American version of Now That's What I Call Music! 47 almost a whole year before it reached national success. The song sold 76,000 downloads in the US in 2013 according to Nielsen SoundScan.[6] It has sold 742,000 downloads in the US up to date.[7]

Music video

The song's accompanying music video was directed by Josh Forbes[8] and was released on June 20, 2013. In MKTO: The Making of Classic, the duo reveals that the video explores "bringing back the classic feel". Band member Tony Oller elaborates further by saying, "The whole concept is about going back in time and reliving those great classic moments". The video begins with MKTO walking into a club, where they meet a few girls and take them to a magical photo booth that transforms the girls into dresses that were worn back in the different “classical” eras.[9]

Chart performance

"Classic" was a commercial success in Oceania, peaking at number eight in New Zealand and number nine in Australia, becoming the duo's second top 10 hit in both nations. It has been certified Gold by Recorded Music NZ (RMNZ) for sales in excess of 7,500 copies and 2× Platinum by the Australian Recording Industry Association (ARIA), denoting shipments in excess of 140,000 copies. In the United States, "Classic" debuted at number 96 on the US Billboard Hot 100, becoming MKTO's first single to chart in North America. It peaked at number 14, becoming the group's first top 20 hit in the US. In addition to the Hot 100, "Classic" has also peaked at number eight on the US Mainstream Top 40, becoming the duo's first top 10 hit on this chart. In June 2014, the song surpassed the one million mark in digital sales and was subsequently certified Double Platinum by the Recording Industry Association of America (RIAA).[10]

Charts

Certifications

Certifications and sales for "Classic"
Region CertificationCertified units/sales
Australia (ARIA)[45] 3× Platinum 210,000^
Canada (Music Canada)[46] Platinum 80,000*
Denmark (IFPI Danmark)[47] 2× Platinum 180,000‡
Germany (BVMI)[48] Gold 150,000‡
Italy (FIMI)[49] Gold 25,000‡
New Zealand (RMNZ)[50] Platinum 15,000*
Sweden (GLF)[51] Platinum 40,000‡
United Kingdom (BPI)[52] 2× Platinum 1,200,000‡
United States (RIAA)[53] 2× Platinum 2,000,000‡
Streaming
Denmark (IFPI Danmark)[54] Platinum 2,600,000†

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.
† Streaming-only figures based on certification alone.

References

  1. ↑ "MKTO – Classic". DJ Booth. Retrieved 29 June 2014.
  2. ↑ "CLASSIC (Legal Title)". Broadcast Music Incorporated. Archived from the original on September 21, 2013. Retrieved September 21, 2013.
  3. ↑ iTunes - Music - Classic - Single by MKTO
  4. ↑ MKTO Talks New Single “Thank You” and Debut Album In Studio With Toro « New York’s 92.3 NOW Archived 2013-04-03 at the Wayback Machine
  5. ↑ MKTO Preps For U.S. Push, Talks Debut Album | Billboard
  6. ↑ Lipshutz, Jason (October 24, 2013). "MKTO Preps For U.S. Push, Talks Debut Album". Billboard. Retrieved May 22, 2022.
  7. ↑ Mansfield, Brian (May 11, 2014). "On the Verge: MKTO is a 'Classic' combination". USA Today. Retrieved May 22, 2022.
  8. ↑ Behind The Scenes MKTO Classic - Video Interview With MKTO - Seventeen
  9. ↑ Behind the scenes: MKTO's "Classic" music video | NovaFM
  10. ↑ "Gold & Platinum Searchable Database". RIAA.
  11. ↑ "MKTO – Classic". ARIA Top 50 Singles. Retrieved 2013-08-18.
  12. ↑ "MKTO – Classic" (in Dutch). Ultratip. Retrieved February 20, 2014.
  13. ↑ "BULGARIA SINGLES TOP 40". Bulgarian Association of Music Producers. Retrieved July 6, 2021.
  14. ↑ "mkto Chart History (Canadian Hot 100)". Billboard. Retrieved July 17, 2014.
  15. ↑ "mkto Chart History (Canada CHR/Top 40)". Billboard. Retrieved March 27, 2014.
  16. ↑ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100 and insert 201427 into search. Retrieved July 8, 2014.
  17. ↑ "MKTO: Classic" (in Finnish). Musiikkituottajat. Retrieved November 22, 2022.
  18. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége.
  19. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége.
  20. ↑ "Chart Track: Week 34, 2014". Irish Singles Chart.
  21. ↑ "EHR Top 40". Archived from the original on July 6, 2014. Retrieved November 20, 2022.
  22. ↑ "Mkto - Classic". Dutch Top 40. Retrieved June 5, 2014.
  23. ↑ "MKTO – Classic" (in Dutch). Single Top 100. Retrieved August 22, 2014.
  24. ↑ "MKTO – Classic". Top 40 Singles. Retrieved 2013-08-18.
  25. ↑ "MKTO - Classic" (in Russian). Tophit. Retrieved December 28, 2020.
  26. ↑ "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  27. ↑ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201429 into search. Retrieved July 21, 2014.
  28. ↑ GAON DIGITAL CHART : 2013년 7월 4주차 (in Korean). gaonchart.co.jr. Retrieved February 20, 2014.
  29. ↑ "MKTO – Classic". Singles Top 100. Retrieved 2014-06-05.
  30. ↑ "Official Singles Chart Top 100". Official Charts Company.
  31. ↑ "MKTO Chart History (Hot 100)". Billboard. Retrieved July 17, 2014.
  32. ↑ "MKTO Chart History (Adult Contemporary)". Billboard. Retrieved August 11, 2014.
  33. ↑ "MKTO Chart History (Adult Pop Songs)". Billboard. Retrieved July 17, 2014.
  34. ↑ "MKTO Chart History (Pop Songs)". Billboard. Retrieved July 17, 2014.
  35. ↑ "MKTO – Classic" (in German). Ö3 Austria Top 40. Retrieved October 27, 2021.
  36. ↑ "MKTO – Classic" (in German). GfK Entertainment charts. Retrieved October 29, 2021.
  37. ↑ "MKTO Chart History (Global 200)". Billboard. Retrieved November 2, 2021.
  38. ↑ "MKTO – Classic". Swiss Singles Chart. Retrieved October 31, 2021.
  39. ↑ "End Of Year Charts – Top 100 Singles 2013". Australian Recording Industry Association. Archived from the original on January 7, 2014. Retrieved January 1, 2015.
  40. ↑ "Top Selling Singles of 2013". Recorded Music NZ. Retrieved January 1, 2015.
  41. ↑ "Rádiós Top 100 - hallgatottsági adatok alapján - 2014". Mahasz. Retrieved October 2, 2019.
  42. ↑ "Årslista Singlar – År 2014" (in Swedish). Sverigetopplistan. Retrieved October 2, 2019.
  43. ↑ "2014 Year End: Music: Top 100 Songs". Billboard. Prometheus Global Media. Retrieved January 1, 2015.
  44. ↑ "Pop Songs – Year-End 2014". Billboard. Retrieved October 2, 2019.
  45. ↑ "ARIA Charts – Accreditations – 2014 Singles" (PDF). Australian Recording Industry Association.
  46. ↑ "Canadian single certifications – MKTO – Classic". Music Canada.
  47. ↑ "Danish single certifications – MKTO – Classic". IFPI Danmark. Retrieved November 30, 2021.
  48. ↑ "Gold-/Platin-Datenbank (MKTO; 'Classic')" (in German). Bundesverband Musikindustrie. Retrieved February 19, 2023.
  49. ↑ "Italian single certifications – MKTO – Classic" (in Italian). Federazione Industria Musicale Italiana. Retrieved October 4, 2023.
  50. ↑ "New Zealand single certifications – MKTO – Classic". Recorded Music NZ. Retrieved October 1, 2013.
  51. ↑ "Veckolista Singlar, vecka 41, 2014 | Sverigetopplistan" (in Swedish). Sverigetopplistan. Retrieved August 23, 2022. Scroll to position 32 to view certification.
  52. ↑ "British single certifications – MKTO – Classic". British Phonographic Industry. Retrieved April 19, 2022.
  53. ↑ "American single certifications – MKTO – Classic". Recording Industry Association of America.
  54. ↑ "Danish single certifications – MKTO – Classic". IFPI Danmark.
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