The 2021 Indian film Master was subjected to several controversial issues, firstly being the disruption of film shooting due to an income tax raid in lead actor Vijay's residence and protests by Bharatiya Janata Party.[1][2] The film which had a delayed release of 13 January 2021 due to COVID-19 lockdown, was initially planned to be released in 100% seating capacity in theatres with forthcoming other Tamil films by the Government of Tamil Nadu, following Vijay's personal request to the then chief minister Edappadi K. Palaniswami.[3] After backlash from doctors and social activists, followed by the Central Government's decision against full occupancy in theatres, this move was revoked immediately and eventually released in 50% seating occupancy.[4] Later, few scenes from the film were pirated by anonymous peoples before the theatrical release. Soon after its theatrical run, the film was made available on the streaming portal Amazon Prime Video, 16 days after theatrical release (29 January 2021),[5] leading to criticism from theatre owners and exhibitors.[6]

Income tax raid

On 5 February 2020, the Income Tax Department raided Vijay's residence in Chennai and inquired about potential tax evasion, regarding his investment in immovable properties which he inherited from the production studio AGS Entertainment, which bankrolled Bigil (2019).[7][8] Vijay was investigated when he was shooting for Master in Neyveli,[9] which disrupted the film's shoot.[10][11] Nearly ₹77 crore was seized by the officials from properties belonging to AGS Entertainment, the creative producer of Bigil, Archana Kalpathi and film financer Anbu Cheliyan's residence.[12][13] In March 2020, another raid took place on the film's co-producer and distributor, Lalit Kumar's residence and also the office of his production house, 7 Screen Studios,[14] due to the film's pre-release business as Kumar had got a share of ₹50 crore profit from ₹220 crore.[lower-alpha 1][17] On 13 March 2020,[18] the IT department said that nothing significant was found during the raid and Vijay has paid all taxes.[19][20] The Income Tax further released figures from a tax evasion probe showing that Vijay received ₹50 crore for Bigil and ₹80 crore from Master.[21][22] Member of parliament Dayanidhi Maran accused the ruling Bharatiya Janata Party (BJP) of politically targeting Vijay through IT raids because he was critical of the BJP.[23][24]

Protests by Bharatiya Janata Party

On 7 February 2020, members of the Bharatiya Janata Party (BJP) protested in front of the Neyveli Lignite Corporation (NLC) where the film's final shooting schedule being held.[25] The party members protested against the NLC administration for granting permission for the shoot.[26] Though the film crew had obtained permission for the shoot, the members of the BJP claimed that it is a highly secured area and it's not a place for a movie shoot and also threatened to continue their protests if the shooting did not stop.[27][28] Soon, Vijay's fans came in support of the actor and protested against the party workers. The protesters and the fans left after intervention by the police.[29]

Theatre seating capacity in Tamil Nadu

The makers were given permission to release the film with 100% seating capacity in theatres with forthcoming other Tamil films by the Government of Tamil Nadu after Vijay personally requested chief minister Edappadi K. Palaniswami, despite the increase in COVID-19 cases in India, especially Tamil Nadu.[30] Shortly thereafter, the Central Government of India issued a warrant against the Tamil Nadu government's decision to approve the release of the films with 100% seating capacity.[31][32] The Central Government stated that 100% seating occupancy is clearly in violation of the guidelines of the Minister of Home Affairs which only allows 50% seat occupancy in theatres.[33][34] Many doctors and social activists also protested against the film having 100% seating capacity.[35][36] Soon after, Central Government notice was passed and it was revoked back to 50% seating capacity in Tamil Nadu theatres.[37][38]

Prior to the issues regarding occupancy, Vijay was insisted by the exhibitors to reduce his salary of the film, so that the budget of the film can be cut down and also become profitable to the distributors.[39] Eventually, the distributors also planned Master for a solo theatrical release in Tamil Nadu, to ensure maximum collections.[40] The Tamil Nadu Theatre Owners Association head Tiruppur Subramanian claimed that the film may be prioritised by the theatres if being screened in 50% occupancy.[41] Post the film's theatrical release,[42][43] more than 10 theatres in Chennai were booked for violating COVID-19 safety precautions by allowing 100% seating occupancy in theatres.[44][45]

Online piracy

On 12 January 2021, a day before the theatrical release, some of the film scenes were reportedly leaked by few anonymous people in social media which triggered controversies in the film fraternity.[46][47] Lokesh Kanagaraj and Malavika Mohanan openly urged the audience not to share the film leaked scenes with others and firmly requested them to watch the film in theatres maintaining relevant safety precautions.[48][49] Many directors, producers and actors from South Indian film fraternity supported Kanagaraj regarding this issue.[50][51] Twitter later assisted the production team of the film to find who leaked the film scenes in the internet and it was revealed that a person who worked for a digital company for which the film copy was sold for distribution rights abroad had allegedly stolen the copy of the film and leaked them in the internet.[52]

Early streaming release

Master became the fastest Tamil film to be available on a streaming service, a first-of-a-kind for an Indian film, where the makers teamed up with Amazon Prime Video to premiere the film on 29 January 2021, 16 days after the theatrical release.[53][54] While Xavier Britto claimed that the film was not released in primary overseas centres which was considered to be the reason for an early digital release,[55] the theatre owners raised objection to this, opining that piracy sites will upload the high definition print of the film and this may cause a dent in the film's collections.[56][57] However, the team proceeded with the plans of release, despite theatre owners request to delay the digital premiere;[58] the theatre owners demanded 10% share for the screening in theatres.[59] After the film's early digital release, theatre owners later announced that no film should premiere in a streaming service less than 30 days of its theatrical release.[60][61] Despite the early digital premiere, theatre owners continued to screen the film following the demand of fans,[62][63] and also due to lack of footfalls being generated from the films released post Master, citing poor content and dullness in promotional activities.[64][65]

Other issues

The film's shooting was held in a school for visually challenged-children at Poonamallee for three days, but that drew mixed reactions regarding the behaviour of the crew members in that location.[66] Saravana Pandian, the school co-ordinator was upset about Vijay, as he was reported to meet and interact the visually challenged students and he did not do so.[66] Eventually, he also criticised few of the crew members for smoking in the school premises irrespective of the student's existence.[66] The Chief Metropolitan Magistrate, Egmore directed the CB-CID to file an FIR against the producer Xavier Britto pertaining to copyright infringement.[67] The Court order comes as a result of the case filed by Novex Communications Private Limited, a music copyright company.[68] According to the petitioner, few songs of the film were played at the film's audio launch which took place on 15 March 2020 without acquiring any copyrights from Think Music, one of the clients of the company.[69][70] Another petition was filed by K. Rangadas, citing allegations of plagiarism and said that the film's storyline is based on one of his works in the film which he had registered for the South Indian Film Writers Association in 2017.[71]

Notes

  1. ↑ This deal was finalised before COVID-19 lockdown[15] and after the film's postponement to 13 January 2021, the deal was later revised to ₹158.3 crore.[16]

References

  1. ↑ "Income Tax sleuths raid top Tamil actor Vijay's residence in Chennai: Report". Mint. 5 February 2020. Archived from the original on 20 August 2021. Retrieved 19 August 2021.
  2. ↑ "Master: TN BJP protests on the sets of Thalapathy Vijay starrer". Pinkvilla. 7 February 2020. Archived from the original on 20 August 2021. Retrieved 19 August 2021.
  3. ↑ "Tamil Nadu government allows 100 per cent occupancy in theatres ahead of Master, Eeswaran release". Cinema Express. 4 January 2021. Archived from the original on 20 August 2021. Retrieved 19 August 2021.
  4. ↑ "Ahead of Master's release, Vijay, Tamil Nadu govt faces backlash over 100 percent cinema occupancy order". Firstpost. 5 January 2021. Archived from the original on 22 January 2021. Retrieved 19 August 2021.
  5. ↑ "Vijay-starrer 'Master' to release on Amazon Prime Video on January 29". The Hindu. PTI. 27 January 2021. Archived from the original on 27 January 2021. Retrieved 19 August 2021.
  6. ↑ "Blindsided by Master's early OTT release, theatre owners rue lack of transparency". The Indian Express. 27 January 2021. Archived from the original on 5 March 2021. Retrieved 19 August 2021.
  7. ↑ Kandavel, Sangeetha (6 February 2020). "Income Tax raids unearth ₹77 crore from financier of Vijay-starrer 'Bigil'". The Hindu. Archived from the original on 25 July 2021. Retrieved 19 August 2021.
  8. ↑ "Actor Vijay questioned, 'Bigil' producers raided by Income Tax authorities". The News Minute. 5 February 2020. Archived from the original on 20 August 2021. Retrieved 19 August 2021.
  9. ↑ "Income Tax officials issue summons to Vijay on sets of 'Master'". The Times of India. 5 February 2020. Archived from the original on 6 February 2020. Retrieved 19 August 2021.
  10. ↑ Kandavel, Sangeetha (6 February 2020). "Over ₹77 crore seized from film producer; searches continue at actor Vijay's properties". The Hindu. Archived from the original on 6 February 2020. Retrieved 6 February 2020.
  11. ↑ Sivakumar, B (6 February 2020). "Vijay Income Tax Raid: Income tax searches on actor Vijay and others: Rs 77 crore seized from financier Anbu Chezhiyan's premises". The Times of India. Archived from the original on 7 April 2021. Retrieved 19 August 2021.
  12. ↑ "Rs 77 crore recovered in IT raid from film financer of actor Vijay". DNA India. 6 February 2020. Archived from the original on 6 February 2020. Retrieved 6 February 2020.
  13. ↑ "Income-Tax raid at Vijay's Chennai house". India Today. 6 February 2020. Archived from the original on 20 August 2021. Retrieved 19 August 2021.
  14. ↑ "Income Tax Raid: After Thalapathy Vijay, IT Officials conduct search at Master's producer's house in Chennai". Pinkvilla. 11 March 2020. Archived from the original on 20 August 2021. Retrieved 19 August 2021.
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  16. ↑ "Master Worldwide Pre-Release Business: Thalapathy Vijay Starrer Crosses 150-Crore Mark!". Filmibeat. 12 January 2021. Archived from the original on 13 January 2021. Retrieved 19 August 2021.
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  21. ↑ "I-T report reveals Vijay's salary: Sarkar actor received Rs 50 crore for Bigil and Rs 80 crore for Master". India Today. 14 March 2020. Archived from the original on 21 August 2021. Retrieved 19 August 2021.
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  23. ↑ "IT raid controversy: DMK leader Dayanidhi Maran backs actor Vijay". The Times of India. 10 February 2020. Archived from the original on 17 February 2020. Retrieved 15 March 2020.
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  25. ↑ "BJP supporters protest against shooting of Vijay's 'Master' at Neyveli coal mines". The Times of India. 7 February 2020. Archived from the original on 21 October 2020. Retrieved 19 August 2021.
  26. ↑ "BJP members protest at Neyveli Coal Mine during the shooting of Vijay's Master, demand permission be withdrawn". Firstpost. 8 February 2020. Archived from the original on 1 March 2020. Retrieved 1 March 2020.
  27. ↑ Nath, Akshaya (8 February 2020). "Vijay's Master: BJP cadres protest at Neyveli to stop the film's shooting". India Today. Archived from the original on 1 March 2020. Retrieved 1 March 2020.
  28. ↑ "BJP Workers Protest against Tamil Actor Vijay's Shoot in Neyveli Mining Area". News18. 7 February 2020. Archived from the original on 20 August 2021. Retrieved 19 August 2021.
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  35. ↑ Balachandran, Logesh (5 January 2021). "Puducherry doctor's heartfelt post for actors Vijay and Simbu goes viral. We are tired, he says". India Today. Archived from the original on 6 January 2021. Retrieved 7 January 2021.
  36. ↑ "More doctors raise voice against Tamil Nadu govt's move allowing 100% seating in theatres". The New Indian Express. 5 January 2021. Archived from the original on 5 January 2021. Retrieved 7 January 2021.
  37. ↑ "Hours after Madras HC order, Tamil Nadu govt revokes decision to permit 100% occupancy in theatres". The Indian Express. 8 January 2021. Archived from the original on 9 January 2021. Retrieved 10 January 2021.
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  60. ↑ "After Vijay's Master, theater owners seek no OTT premiere for 30 days". The Times of India. 1 February 2021. Archived from the original on 1 February 2021. Retrieved 25 February 2021.
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  62. ↑ "Master class". The New Indian Express. 7 February 2021. Archived from the original on 20 August 2021. Retrieved 19 August 2021.
  63. ↑ "Master is Blockbuster Despite Constraints, What's Stopping Sooryavanshi and '83 to Hit Screens?". News18. 9 February 2021. Archived from the original on 9 February 2021. Retrieved 19 August 2021.
  64. ↑ "To offset unexciting new releases and OTT, theatres go back to older hits to lure audiences to the big screen". The Times of India. 18 March 2021. Archived from the original on 18 March 2021. Retrieved 11 August 2021.
  65. ↑ "Who will save big screen in Tamil Nadu?". The New Indian Express. 26 April 2021. Archived from the original on 1 June 2021. Retrieved 11 August 2021.
  66. 1 2 3 "Vijay's 'Thalapathy 64' crew accused of smoking inside school premises during shoot". The Hindu. 12 December 2019. Archived from the original on 20 August 2021. Retrieved 19 August 2021.
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  68. ↑ "Case filed against Master producer Xavier Britto for violating copyright laws". India Today. 13 January 2021. Archived from the original on 20 August 2021. Retrieved 19 August 2021.
  69. ↑ "Chennai Court directs CB-CID to register case for copyright infringement over music played in 'Master' event". The Hindu. 12 January 2021. Archived from the original on 12 January 2021. Retrieved 13 January 2021.
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