Craig Bernard
Background information
BornCanada
Alma materUniversity of Toronto
GenresMusic videos
Occupation(s)Executive Producer, director
OrganizationsBLVD Industries, Refused TV, Blink Pictures, Fever Content
Years active2001–present

Craig Bernard is a Canadian film director and executive producer. He is best known for his music videos for musical groups such as Disturbed, Stone Sour, Avicii, Bruno Mars, and Grouplove, along with his work in the VR space. In 2003, Bernard received two separate nominations for The Juno Award’s Video of The Year, for his videos for David Usher’s “Black Black Heart” and Danko Jones’ “Lovercall”.[1]

Career

Bernard studied English at the University of Toronto, then worked as a concert photographer in Vancouver.[2] After becoming involved with production and writing treatments for several productions,[3] he directed his first music video in 2001 for the Canadian band Jersey.[4] In 2003, Bernard received two separate nominations for The Juno Award’s Video of The Year, for his videos for David Usher’s “Black Black Heart” and Danko Jones’ “Lovercall”.[1] Most recently, Bernard directed the music video for Disturbed’s “The Light”.[5]

Bernard later transitioned from VFX-heavy music videos to the VR space[6] first became involved with VR content through his work as an Executive Producer on the project Dark Ride,[7] a 360 branded content created for Lexus. He subsequently began working with the production company SAMO VR, producing the 2016 Eden VR music video “Drugs”.[8] In 2017, Bernard became the Executive Producer at Fever Content, a Los Angeles-based Immersive Entertainment company,[9] however, in a 2019 interview he revealed that he had stepped down from his role in the company to focus on other projects.[6]

Filmography

Director

Executive producer

References

  1. 1 2 "Artist Profile: Craig Bernard". Juno Awards.
  2. Vivien, Ralph (Aug 11, 2017). "Bruno Mars, Aviici, John Newman: An Interview With Music Video Director Craig Bernard". Showbiz Bytes.
  3. Tobogan, Randy. "Craig Bernard: Spreading the Fever of VR Content". Six Questions.
  4. "Craig Bernard". MVDBase.
  5. "DISTURBED Taps Directors CULLEY BUNKER And CRAIG BERNARD For 'The Light' Video". Blabbermouth. October 12, 2015.
  6. 1 2 "Does A Rising Tide Lift All Boats? A Conversation with Producer Craig Bernard on The Future of VR". Current Artisan. 2019-09-23. Retrieved 2019-09-29.
  7. McLeod, Duncan (May 17, 2010). "Dark Ride". Inspiration Room.
  8. Pressberg, Matt (July 5, 2017). "Elia Petridis Launches Virtual Reality Company: Fever Content (Exclusive)". The Wrap.
  9. "As Demand for VR Content Picks Up, New Companies Formed To Answer Call". Virtual Reality Pop.
  10. @youtube.com Official Korn Channel
  11. 1 2 3 4 5 6 7 @ mvdbase.com, retrieved 2019-07-24
  12. 1 2 3 4 5 6 7 "Craig Bernard". IMDb. Retrieved 2019-07-24.
  13. 1 2 3 4 5 6 7 8 "Craig Bernard". IMVDb. Retrieved 2019-07-24.
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