Brigada Mass Media Corporation
TypePrivate
IndustryMass media
FoundedOctober 18, 2005
HeadquartersBrigada Complex
NLSA Road, Brgy. San Isidro, General Santos, Philippines
National Broadcast Center
5th Floor Jacinta Building 2, Sta. Rita Street, EDSA, Guadalupe Nuevo, Makati, Philippines
Key people
Elmer Catulpos (Chairman and CEO, Brigada Group of Companies)
Yelcy Catulpos (Executive Vice President)
Aimee Jean Abelis (COO)
Cresenciano Pedrola, Jr. (General Manager)
Erine Gale Dejecacion (Assistant General Manager)
SubsidiariesBaycomms Broadcasting Corporation
Brigada Healthline
Dynamic Force Security Agency
Brigada Pharmacy
Websitehttp://brigada.ph
BrigadaTV
TypeBroadcast television network
Country
Broadcast area
Philippines
OwnerBrigada Group of Companies
Launch date
October 18, 2012
Picture format
480i (4:3 SDTV)
16:9 (1080i, HDTV)
LanguageFilipino (main)
English (secondary)

Brigada Mass Media Corporation (BMMC) is a newspaper company and media network in the Philippines. It is the first-ever local Tri-media organization to have emerged from the Soccsksargen area as a national network with its array of Brigada News FM stations. BMMC is part of Brigada Group of Companies of entrepreneur Elmer Catulpos which also maintains three newspaper editions in Mindanao, one TV station, distribution of herbal food supplements, medicines, cosmetics and engine care products, a drug pharmacy, a garden resort and two private security agencies.[1]

Its main Brigada Complex is located at NLSA Road, San Isidro, General Santos, Philippines while its National Broadcast Center is located at the 5th floor, Jacinta Building II, EDSA, Guadalupe Nuevo, Makati.

History

It all started with the publication of Brigada News Philippines, first named as Brigada Tolendoy News and Tips, an internet café-based, one-color, 6-page and comic-sized tabloid on October 18, 2005, with a circulation in General Santos. The tabloid had generated approximately 1,000 printed copies of its maiden issue.

It was founded by then Bombo Radyo General Santos regular anchor; independent news publisher; and now Brigada News Philippines President and Chief-Executive Officer Elmer Catulpos.

Its main office is in General Santos, but the company also has offices in Davao and Cagayan de Oro, with its own edition each. It has a combined daily circulation of 21,000 copies sold, practically covering the entire Mindanao region. As of October 18, 2023, the newspaper has stopped its circulation.

In April 2007, 2 years after the birth of Brigada News Philippines, Brigada Healthline Marketing was established as distributor of health products that the company advertised in its daily newspaper and block time radio programs.[2]

In October 2009, it expanded its media operations to radio by acquiring 89.5 from Baycomms Broadcasting Corporation and reformatting it to 89.5 Brigada News FM, the first-ever radio station in General Santos with an AM & FM format. After a short period of time from its inception, it already became the Over-All #2 radio station, both AM and FM stations combined in General Santos and neighboring areas, according to the then latest AC Nielsen Survey. Subsequently, in early 2013, it obtained the Over-all #3 spot, according to the KBP-RRC Survey.

In January 2012, it expanded its operations once more to television with Brigada News TV 46 (now on Channel 39), Eye of Mindanao, acquired from Asian Multimedia and Productions, which is the first-ever local television station which devotes 70-80% of its programs to local issues and concerns. Given its still very short stint in the television industry, it has already eaten up a big slice of the pie of viewership especially its news and public affairs programs in the prime time slots in the morning and afternoon. Since December 2015, Brigada News TV moved to UHF channel 34, until September 2019 when it moved to its present Channel 39, with 10,000 watts of power.

Since February 2013, Brigada News FM expanded to 25 cities and municipalities in the Philippines through its subsequent acquisition and 100% takeover of Baycomms Broadcasting Corporation, its owned and operated stations and other smaller radio networks.[3]

In April 2014, Brigada News FM National Offices in Makati was inaugurated and relocated Brigada News FM Batangas to become Brigada News FM National, which later moved to Mareco-owned 105.1 in July 2023, and completing the three broadcast centers of the network, Manila, Cebu and General Santos.[4]

As of 2017, BMMC now has 40 owned and operated stations in the country, larger than its main all-news competitor Radyo5 News FM but is ahead of another news/talk radio competitor Radyo Bandera.

Brigada News FM

Brigada News FM
TypeBroadcast FM radio network (News/Talk, Contemporary MOR, OPM)
Country
AvailabilityNational
FoundedOctober 2009
Official website
www.brigadafm.com

Overview

Brigada News FM stations are collectively known as Brigada News FM Philippines with its current taglines The Music and News Authority and In The Heart of Changing Lives. Currently, Brigada News FM has more than 50 owned and operated FM stations across the country, the most number of stations for a news-formatted radio network compared to their other networks in AM radio and more are planned to be opened.[5][6]

Since October 18, 2017, Brigada News FM operates five network feeds (Manila, Pampanga, Batangas, Cebu and General Santos) for its stations to simulcast various programming. National news and select musical shows have been provided from Manila on a regular basis since its opening in 2014, while the Batangas feed was carved out in October 2017 to provide provincial and Southern Luzon-exclusive content. The Pampanga feed was launched in August 2017. Cebu City formerly provided national content of music until mid-2016 when that purpose was relegated to the Visayas area. However, the Visayas feed can still be simulcast nationally when deemed necessary. General Santos's feed consists of health-oriented shows cleared for all stations during primetime and breaking news from Mindanao when warranted.

Stations

Branding Callsign Frequency Location
Brigada News FM General Santos DXYM 89.5 MHz General Santos
Brigada News FM Manila DWBM 105.1 MHz Mega Manila
DZBM Baguio
Brigada News FM Tuguegarao DWVX 92.5 MHz Tuguegarao
Brigada News FM Cauayan DWVA 92.9 MHz Cauayan
Brigada News FM Pampanga DWCL 92.7 MHz San Fernando
Brigada News FM Olongapo DWTY 93.5 MHz Olongapo
DZBB 107.3 MHz Palauig
DWBD 99.9 MHz Iba
Brigada News FM Batangas DWEY 104.7 MHz Batangas City
Brigada News FM Lucena DWKL 92.7 MHz Lucena
Brigada News FM Mindoro DWBY 93.3 MHz Roxas, Oriental Mindoro
Brigada News FM Daet DWYD 102.9 MHz Daet
Brigada News FM Naga DWKM 103.1 MHz Naga
87.7 MHz Goa
Brigada News FM Legazpi DWED 91.5 MHz Legazpi
Brigada News FM Sorsogon DWLH 101.5 MHz Sorsogon City
Brigada News FM Puerto Princesa DWYO 103.1 MHz Puerto Princesa
Brigada News FM Narra DZBI 96.5 MHz Narra
Brigada News FM Brooke's Point DWBP 103.7 MHz Brooke's Point
Brigada News FM Quezon DWYB 98.3 MHz Quezon
Brigada News FM Coron 101.3 MHz Coron
Brigada News FM Roxas, Palawan DWBJ 100.5 MHz Roxas, Palawan
Brigada News FM Cebu DYAC 90.7 MHz Cebu City
Brigada News FM Toledo DYBD 88.5 MHz Toledo
Brigada News FM Bogo DYMM 90.9 MHz Bogo
Brigada News FM Kalibo DYYQ 89.3 MHz Kalibo
Brigada News FM Antique 104.5 MHz San Jose
Brigada News FM Roxas DYYB 107.3 MHz Roxas, Capiz
Brigada News FM Bacolod DYMG 103.1 MHz Bacolod
Brigada News FM Kabankalan 99.7 MHz Kabankalan
Brigada News FM San Carlos DYBA 89.3 MHz San Carlos
Brigada News FM Dumaguete DYBW 89.5 MHz Dumaguete
Brigada News FM Tacloban DYTY 93.5 MHz Tacloban
DYCZ 93.5 MHz Ormoc
Brigada News FM Cagayan de Oro DXMM 102.5 MHz Cagayan de Oro
Brigada News FM Davao DXKX 91.5 MHz Davao City
DXAC 93.1 MHz
DXGJ 90.3 MHz Digos
Brigada News FM Koronadal DXCE 95.7 MHz Koronadal
Brigada News FM Mati DXBW 103.1 MHz Mati
Brigada News FM Tagum DXBY 97.5 MHz Tagum
Brigada News FM Cotabato DXZA 89.3 MHz Cotabato City
Brigada News FM Valencia DXBX 105.7 MHz Valencia
Brigada News FM Iligan DXZD 95.1 MHz Iligan
Brigada News FM Oroquieta DXBK 95.3 MHz Oroquieta
Brigada News FM Butuan DXVA 96.7 MHz Butuan
Brigada News FM Kidapawan DXZC 97.5 MHz Kidapawan
Brigada News FM Agusan DXYD 105.5 MHz Trento
Brigada News FM Surigao 105.5 MHz Surigao City
Brigada News FM Lebak DXBI 91.3 MHz Lebak
Brigada News FM Dipolog DXID 107.7 MHz Dipolog
Brigada News FM Pagadian DXVV 105.7 MHz Pagadian
Brigada News FM Zamboanga DXZB 89.9 MHz Zamboanga City

Majority of BMMC's stations are acquired from Baycomms (prior to the merger in 2013), hence becoming Brigada's official broadcast licensee, except the following stations that are either acquired or operated under airtime lease agreements:

Brigada TV

Analog Free TV

Branding Callsign Channel Power (kW) Type Location
Brigada TV DXBC-TV TV-39 10 kW Originating General Santos

Digital Free TV

Branding Callsign Ch. # Frequency Power Type Area of Coverage
Brigada TV DXBC-DTV 37 611.143 MHz 500 watts Originating General Santos

Cable TV

Cable/Satellite Provider Channel Location
Marbel Cable 21 Koronadal
Sky Cable Gensan 35 General Santos
JVL Star Cable 15 Koronadal
Sky Cable Polomolok 15 Polomolok
Sky Cable Maguindanao 44 Maguindanao/Cotabato

Products

Unlike other media entities, Brigada Mass Media does not rely on any third-party advertisements from major companies. Brigada News FM and TV stations acts as a sales and marketing arm of these Healthline products under the Brigada Healthline Corporation. Brigada Healthline products are also aired as an early morning blocktimer on 91.5 Win Radio Manila as of 2017.[7]

  • Power Cells Herbal Capsule
  • Drivemax Herbal Dietary Supplement Capsule
  • Guard-C 500 mg Capsule (Ascorbic Acid as Calcium Ascorbate)
  • Power Cells Liniment
  • NutriCleanse Herbal Capsule
  • Power Cells Soya Coffee
  • Fast Relax Ibuprofen-Paracetamol Capsule
  • Panamed Mefenamic Acid Capsule
  • CuraMed Herbal Dietary Supplement Capsule
  • Maxan Mangosteen-Xantone Capsule
  • Maxan 8 in 1 Coffee
  • DriveMax Adult Coffee
  • Hard Bull Dietary Supplement Capsule for Men
  • YummyVit Syrup and Capsule
  • Bossing Premium Detergent
  • Bridgette Cosmetics
  • Lala Cosmetics
  • AeroLube Engine Treatment Oil
  • Nigari

References

  1. House Bill No. 3240
  2. Healthline
  3. Brigada News FM Stations
  4. Brigada News FM National
  5. "History". Brigada.ph. Retrieved November 13, 2016.
  6. "NTC FM Stations (as of June 2022) via FOI website" (PDF). foi.gov.ph. February 14, 2023.
  7. "A Mindanao reporter's magical success". MindaNews. Archived from the original on March 14, 2016. Retrieved January 6, 2015.
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