Brigada News FM Cebu (DYAC)
Broadcast areaCentral Visayas and surrounding areas
Frequency90.7 MHz (FM Stereo)
Branding90.7 Brigada News FM
Programming
Language(s)Cebuano, Filipino
FormatContemporary MOR, OPM, News, Talk
NetworkBrigada News FM
Ownership
OwnerMareco Broadcasting Network
OperatorBrigada Mass Media Corporation
History
First air date
1997
Former call signs
Brigada News FM:
DYWF (2013-2023)
Former names
  • DYAC (1997-1999)
  • Energy FM (1999-2003)
  • Crossover (2003-2020)
  • Q Radio (2020-2023)
Former frequencies
Brigada News FM:
93.1 MHz (2013-2023)
Call sign meaning
Adult Contemporary (former radio format)
Technical information
Licensing authority
NTC
Power20,000 watts
ERP40,000 watts
Links
WebcastLive Stream
Websitebrigadanews.ph

DYAC (90.7 FM), broadcasting as 90.7 Brigada News FM, is a radio station owned by Mareco Broadcasting Network and operated by Brigada Mass Media Corporation. It serves as the Visayas flagship station of Brigada News FM. The station's studio and offices are located at the Uptown Residences, V. Rama Ave. cor. B. Rodriguez St., Brgy. Guadalupe, Cebu City, while its transmitter is located at Mt. Busay, Brgy. Babag 1, Cebu City (near the ABS-CBN tower). It operates 24 hours a day.[1]

History

Crossover (2003-2020)
Q Radio (2020-2023)
  • The station was established by Ermita Electronics Corporation in 1997 under the call letters DYAC. It was the first station in Cebu City to carry a dance format.
  • In 1999, Ultrasonic Broadcasting System leased the station's airtime and relaunched it as 90.7 Energy FM with a mass-based format. The station, located at the Room 210, 3/F Doña Luisa Bldg., Fuente Osmeña, initially carried a power of 22-kilowatt crystal clear signal.[2]
  • In October 2003, after Energy FM transferred its operations to Word Broadcasting Corporation-owned 89.1 FM, Mareco Broadcasting Network acquired the station from Ermita and moved Crossover's operations to this frequency, which carried a Smooth AC format. Crossover used to air on Vimcontu Broadcasting Corporation-owned 93.1 FM through an airtime lease agreement from its inception in September 1997 prior to its move.
  • At the end of 2019, Horizon of the Sun Communications (producers of Chinese Filipino oriented shows Chinatown TV and Chinese News TV) took over the operations of MBNI's stations.
  • On November 16, 2020, the station, along with other MBNI provincial stations, started carrying the Q Radio brand and switched to a CHR/Top 40 format. Aside from having its own local programming, it also simulcasted a handful of programs from its flagship station in Manila.
  • On December 16, 2021, Q Radio went off the air as an effect of Typhoon "Rai" (Odette) at the evening, which damaged the station's transmitter and building. Few weeks later, the station returned on-air after the power was restored in the area.
  • In May 2023, two months before the termination of Brigada's lease with Vimcontu, Brigada Mass Media Corporation (BMMC) bought the station's airtime lease and conducted a test broadcast, following the transfer of its broadcast facilities to Uptown Residences in Brgy. Guadalupe. Prior to its transfer, Brigada News FM was previously on 93.1 FM under an airtime lease with its original owner from July 2013 to the middle of 2023. On May 15, as part of its transition, 90.7 FM began simulcasting 93.1 during automated and graveyard timeslots. On June 17, Q Radio signed off for the last time.[3][4]
  • On June 18, 2023, Brigada News FM began broadcasting in this frequency full-time. The station's old 5-kilowatt transmitter in Doña Luisa Bldg. was replaced with a newly-installed 20-kilowatt stereo transmitter atop Mt. Busay for clearer and better signal reception. A day prior, its former frequency was downgraded to a repeater of the latter, which lasted until August 14.[5]
  • On July 1, 2023, as part of "Kalimti ang Ex, Mas Lami ang Bag-o!" transition campaign, Brigada News FM Cebu had its grand launch and blessing of its studio and offices in Brgy. Guadalupe, along with a motorcade and a free disco at the Kamagayan Food Park. Station Manager, current Area Manager for Visayas and founder of ANAKK, Inc. Raul del Prado, Brigada Group of Companies President Elmer Catulpos and other Brigada news teams and officials were present in the occasion.[6][7]

Ratings

Brigada News FM Cebu remains as the dominant undisputed over-all number one FM radio station in Cebu based on the recent surveys conducted by KBP-Kantar and Nielsen, and it continues to sustain its momentum as the dominant overall radio station, in terms of listenership in Cebu City, beating other FM stations of various formats in the market.[8][9]

References

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