Daniel Burrus
Born
Portland, Oregon
Alma materUniversity of Wisconsin–Oshkosh
Occupation(s)Author, Technology Futurist, Business strategist, Keynote Speaker
Websiteburrus.com

Daniel Burrus is an American technology futurist, business adviser, author,[1] and public speaker in the areas of business strategy, global trends, and disruptive innovation. He has written on the topics of business transformation and technology-driven trends, with his book Flash Forsight becoming a New York Times Bestseller in 2011.[2][3]

The New York Times described Daniel Burrus as a "futurist who talks about how a vision of times ahead can shape business decisions today."[4] Forbes magazine recognized his career as a "strategic advisor to executives from Fortune 500 companies"[5] given his role as a technology trends researcher.[6]

Early life and education

Burrus was born at Portland, Oregon. He grew up in the Milwaukee, Wisconsin area.

Daniel Burrus attended the Wisconsin State University-Oshkosh, where he graduated in 1971 with a bachelor's degree. Burrus and fellow student Bill Gray, during their senior year, were awarded a research grant from the United States Department of Education to establish a student training assistance program. He and Bill Gray were co-directors of the first federally funded program of its kind in the nation.[7] The program offered free tutoring for collegians with deficiencies in specific academic subjects, sample test files, class notes, textbook exchange, general information and referral, assistance in registration, and help in selection of courses and teachers.[7][8] While working on a graduate degree, Burrus became a science teacher (1971-1978). Early in his teaching career, he was nominated for an Educator of the Year Award[9] and went on to found and manage six businesses.

Career

As founder and CEO of the research and consulting firm Burrus Research,[10] Burrus is an active futurist keynote speaker.[11] In 2017, Forbes magazine recognized his career as a "strategic advisor to executives from Fortune 500 companies"[5] given his role as a technology trends researcher.[6] Burrus has a worldwide reputation for anticipating technological change and its impact on the world of business. According to Denmark's Manage Magazine, he founded six separate companies between 1971 and 2009, including:

  • Burrus Research Associates, Inc., president and founder, 1983–present
  • Visionary Apps, LLC, 2009-2014
  • Ultrasports, Inc., president and founder, 1982-1984
  • Burrus Powered Gliders, Inc., president, 1979-1982
  • Midwest Skynasaurs, president, 1982-1984
  • Burrus Media Productions, president, 1978-1980

Three of these were regarded as national leaders in the U.S., five of which were profitable within the first year of their operation.[12]

Seven books reflect his authority as a disruptor and futurist most notably with the New York Times bestseller Flash Foresight: How to See the Invisible and Do the Impossible (2011).[13][14][15]: and the book The Anticipatory Organization. Burrus has delivered thousands of speeches as a professional speaker certified by the National Speakers Association (NSA).[16][17] The NSA Council of Peers Award for Excellence (CPAE) honored Burrus with its Speaker Hall of Fame Award.[18] Burrus has written more than a dozen books and has also written for the Harvard Business Review,[19] Wired magazine, The Huffington Post,[20] and LinkedIn, where he has more than a million subscribers as of 2020. As a blogger, he has also contributed to CNBC,[21] Big Think, Examiner.com, and Business 2 Community.

Daniel Burrus joined the National Board of Advisors at High Point University in 2015.[22]

Hard Trend Methodology

Daniel Burrus invented Hard Trend Methodology as a component of his Anticipatory Organization Model.[23] His methodology for separating "hard trends" (trends that will happen) vs. "soft trends" (trends that might happen) was the subject of PBS television specials.[24][25] A "Hard Trend" is a projection based on measurable, tangible, and fully predictable facts, events, or objects. Strategy based on the certainty of Hard Trends is said to be low risk. A Soft Trend is a projection based on statistics that has the appearance of being tangible, fully predictable facts. Soft Trends are described as changeable.[26]

Works

Books

  1. The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage. Greenleaf Book Group Press. (2017),[27] ISBN 9781626344464.
    1. The Anticipatory Organization (Chinese Edition) Zhejiang University Press. (2019) ISBN 9787308190268
    2. The Anticipatory Organization Mem Cards Burrus Research (2017); card game.
  2. Flash Foresight: How to See the Invisible and Do the Impossible. HarperCollins. (2011).[28] ISBN 0061922293. Available in multiple languages.
  3. Speaking Secrets of the Masters. Executive Books. (1995). ISBN 9780937539224.
  4. Technotrends: How to Use Technology to Go Beyond Your Competition. Collins.[29] (1994). ISBN 0887307000. Available in multiple languages.
  5. Insights into Excellence. Executive Books. (1993). ISBN 9780937539156.
  6. Medical Advances: a user-friendly guide to the latest technology. Kendall/Hunt Publishing Co. (1990). ISBN 0840361785.
  7. The New Tools of Technology. Kendall/Hunt Publishing Co. (1990). ISBN 1880136503.
  8. Environmental Solutions. Kendall/Hunt Publishing Co. (1990). ISBN 0840361793.
  9. Advances in Agriculture. Kendall/Hunt Publishing Co. (1990). ISBN 0840361807.

Audio books

  1. Flash Foresight. (2011). Harper Audio.[30]
  2. Reengineering Yourself: Using Tomorrow's Success Tools To Excel Today. Nightingale-Conant. Nightingale-Conant. (1996). ISBN 0671572938.
  3. Technotrends. (1993). HarperAudio.
  4. Futureview: Your Competitive Edge. (1990). Burrus Research Publications.
  5. Futureview: A Look Ahead, Volume 2. (1990). Burrus Research Publications.
  6. Maximizing Your Creativity. (1988). Burrus Research Publications.
  7. Futureview: A Keynote Speech. (1985). Burrus Research Publications.
  8. Futureview: A Look Ahead. (1985). Burrus Research Publications.
  9. Teaching Creativity. (1985). Burrus Research Publications.
  10. The Future of Education. (1985). Burrus Research Publications.
  11. Beyond Megatrends. (1984). Burrus Research Publications.

Magazines

  1. Know What's Next Magazine 2019 Vol. 10 : Strategies for Transforming Your Business And Future. Burrus Research. (2019).
  2. Know What's Next Magazine 2018 Vol. 9: Strategies for Transforming Your Business And Future. Burrus Research. (2018).
  3. Know What's Next Magazine 2017: Strategies for Transforming Your Business And Future. Burrus Research. (2017).
  4. Know What's Next Magazine 2016: Strategies for Transforming Your Business And Future. Burrus Research. (2016).
  5. Know What's Next Magazine 2015: Strategies for Transforming Your Business And Future. Burrus Research. (2015).
  6. Know What's Next Magazine 2014: Strategies for Transforming Your Business And Future. Burrus Research Associates. (2014).
  7. Know What's Next Magazine 2013: Strategies for Transforming Your Business and Future. Burrus Research Associates. These were published yearly since 2009.

Newsletters

  • Daniel Burrus’ Strategic Insights. June 2012 – present.
  • Consumer Intentions and Actions Newsletter. 2000–2010.
  • Technotrends Newsletter. October 1990 – present.
  • Technology Futures Newsletter. 1985-September 1993.
  • Applied Science Review. Published in 1985 and 1988.

Video learning system

  • The Anticipatory Leader Learning System (2018). Burrus Research Publications.
  • The Anticipatory Organization Learning System. (2014). Burrus Research Publications.
  • Teaching the Future Today. (1990). Burrus Research Publications.

Business strategy games

  • Marketing Advantage Business Strategy Game. (2000). Burrus Research.
  • Advantage Business Strategy Game. (1998). Burrus Research.
  • Technotrends Business Strategy Game. (1993). US Games.

Education strategy game

  • Designing Thriving Schools. (2000). Burrus Research.

Television show

  • FutureScope (local cable).[31]

Awards and accomplishments

References

  1. ↑ "Daniel Burrus". www.amazon.com. Retrieved 2019-09-12.
  2. ↑ Burrus, Daniel (February 4, 2011). "Hardcover Business Best Sellers - The New York Times". The New York Times. Archived from the original on 2011-12-19.
  3. ↑ "Daniel Burrus". WSB. Retrieved 2024-01-11.
  4. ↑ Wayne, Leslie (September 8, 1995). "Leaping to the Lectern". The New York Times. Archived from the original on 1995-09-08. Retrieved 2020-11-18.
  5. 1 2 Carucci, Ron (June 26, 2017). "Beyond Agility: How Your Future is More Certain When You Know How To Anticipate It". Forbes. Archived from the original on 2017-06-26.
  6. 1 2 "138: Daniel Burrus – The Anticipatory Organization | Laura Steward: Speaker, Strategist, Author and Radio Host". 13 February 2018. Retrieved 2019-09-12.
  7. 1 2 Editor. (25 February 1971). Dan Burrus Directs Assistance Program. Suburban Life. Oshkosh Daily Northwestern. Oshkosh, WI.
  8. ↑ Morris, Michael R. (November 1972). A College Student Organization for Promoting Student to Student Academic Assistance. Final Report. GRANT: OEG-5-71-0009 (509). Wisconsin Univ., Oshkosh. Office of Education (DHEW). Washington, D.C. Bureau of Research.
  9. ↑ Editor. (1987). Daniel A. Burrus. The Futures Research Directory: Individuals. World Future Society. Transaction Publishers.
  10. ↑ Burrus Research. Retrieved 2/4/2014.
  11. ↑ "Daniel Burrus | Keppler Speakers". www.kepplerspeakers.com. Retrieved 2019-09-12.
  12. ↑ Løw, Jonathan (2018-04-27). "Daniel Burrus - How to Anticipate the Future". ManageMagazine. Retrieved 2019-09-12.
  13. ↑ Editor. (6 February 2011). Best Sellers: Advice, How To and Miscellaneous: Sunday, February 6th 2011. The New York Times.
  14. ↑ Wall Street Business Journal Bestseller. Flash Foresight.
  15. ↑ Editor. (2011). Flash Foresight. Harper Collins.
  16. ↑ "Daniel Burrus | Speaker Agency, Speaking Fee, Videos".
  17. ↑ "CPAE Speaker Hall of Fame – National Speakers Association (NSA)". Archived from the original on 2019-12-31. Retrieved 2019-09-12.
  18. ↑ "CPAE Inductees - National Speakers Association". 2021-10-04. Retrieved 2022-11-13.
  19. ↑ Burrus, Daniel (2013-08-14). "The New CTO: Chief Transformation Officer". Harvard Business Review. ISSN 0017-8012. Retrieved 2019-09-12.
  20. ↑ "Daniel Burrus | HuffPost". www.huffpost.com. Retrieved 2021-01-21.
  21. ↑ Burrus, Daniel (2011-09-06). "Burrus: The Predictable Effects of Washington's Indecision". www.cnbc.com. Retrieved 2019-09-12.
  22. ↑ "Board of Advisors Adds Business Strategist Daniel Burrus". High Point University. 2015-12-15. Retrieved 2021-08-26.
  23. ↑ "3. Seeing Hard and Soft Trends – The Foresight Guide". Retrieved 2019-09-12.
  24. ↑ Green, Holly. (17 April 2012). "Got Flash Foresight?" Forbes.
  25. ↑ The McCuistion Hour. Flash Foresight Parts 1 & 2. PBS.
  26. ↑ Research, Daniel Burrus, Burrus (2015-01-07). "Potent Secrets to Innovation". Wired. ISSN 1059-1028. Retrieved 2023-01-25.{{cite magazine}}: CS1 maint: multiple names: authors list (link)
  27. ↑ "The Anticipatory Organization". Greenleaf Book Group. 2019-09-12. Retrieved 2019-09-12.
  28. ↑ "Flash Foresight - Daniel Burrus - Hardcover". HarperCollins Publishers: World-Leading Book Publisher. Retrieved 2019-09-12.
  29. ↑ "Daniel Burrus". HarperCollins Publishers: World-Leading Book Publisher. Retrieved 2019-09-12.
  30. ↑ "Flash Foresight - Daniel Burrus - Digital Audiobook". HarperCollins Publishers: World-Leading Book Publisher. Retrieved 2019-09-12.
  31. ↑ Editor. (17 August 1986). FutureScope TV show and Daniel Burrus. The Republic. Columbus, Indiana. Page 4.
  32. ↑ "Successful Meetings Magazine". Archived from the original on 2016-05-09. Retrieved 2016-04-23.
  33. ↑ Executive Speakers
  34. ↑ Bureau, News (2017-12-08). "UW Oshkosh seeks 2018 honorary doctorate nominations". UW Oshkosh Today. Retrieved 2019-09-12. {{cite web}}: |first= has generic name (help)
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