Definition 6
TypePrivately held company
IndustryDigital Marketing, sound design, Animation studio, Post-production
PredecessoriXL (1996-2001)
Creative Bubble (2001-2011)
Founded1996
Headquarters
Atlanta
,
United States of America
Key people
Jeffrey Katz (CEO)

Frank Radice (Expert In Residence)

Jason Rockman (President)
[1]

DEFINITION 6 is a digital marketing agency that was founded in Atlanta in 1997.[2]

About

DEFINITION 6 is headquartered in Atlanta and has offices in New York City and London.[3] The agency is backed by Navigation Capital Partners, an Atlanta-based private equity firm.[4] In August 2009, DEFINITION 6 acquired Creative Bubble,[5] a video and post-production and sound engineering company based in New York. In December 2009, DEFINITION 6 acquired Leach Communications, a strategic communications firm based in New York.[6] In September 2012, DEFINITION 6 acquired Synaptic Digital, an earned media and strategic content distributions company.[7] Barry Sikes took over as CEO of DEFINITION 6 from Michael Kogon in 2013. Shortly thereafter former President and COO Jeffrey Katz became COO in 2014. Definition 6 has worked for various global brands. [8] In 2019, they became part of the Dawn portfolio of independent creative agencies. [9]

Awards

  • CLIO Gold Interactive Award (CLIO Awards May 2010)[10]
  • Advertising Age Small Agency Campaign of the Year for Coca-Cola's "Happiness Machine" (July 2010)[11]

Former leadership

  • Jonathan Accarrino (2010-2013) - On June 24, 2010, DEFINITION 6 hired Jonathan Accarrino from NBC Universal, where he was responsible for all social networking promotion, training, and account voice development for on-air and online talent, franchises, and NBC Universal executives.[12]
  • Alfred Leach (2009-2012) - DEFINITION 6 acquired PR firm Leach Communications in December 2009.[13]

References

  1. ↑ "Jason Rockman".
  2. ↑ "Atlanta-based Definition 6 acquires N.Y. studio". WRAL TechWire. 2009-08-31. Retrieved 2020-04-28.
  3. ↑ "Definition6". Archived from the original on 2012-11-09. Retrieved 2012-11-09.
  4. ↑ "DLA Piper, Greenberg lawyers ink $15M private equity deal". Archived from the original on 2010-11-23. Retrieved 2010-11-14.
  5. ↑ "Definition 6 acquires Creative Bubble". DMNews.com. 31 August 2009. Retrieved 28 December 2018.
  6. ↑ "Marketing & eCommerce Agency Definition 6 Acquires Leach Communications".
  7. ↑ Definition6.com. "Definition 6 Acquires Synaptic Digital Enhancing Content Marketing Capabilities and Distribution," 25 Sept. 2012. Web. 31 July 2013.
  8. ↑ "Case Studies". Definition 6. Retrieved 2 July 2019.
  9. ↑ "DEFINITION 6 Joins Dawn Group of Agencies".
  10. ↑ "Coca-Cola "Happiness Machine" Wins Top Honors at the 2010 CLIO Awards". designtaxi.com. May 29, 2010. Retrieved 28 December 2018.
  11. ↑ "Small Agency of the Year, Campaign of the Year: Definition 6's 'Happiness Machine'". adage.com. 26 July 2010. Retrieved 28 December 2018.
  12. ↑ "NBC Digital Marketing Veteran Jonathan Accarrino Joins Definition 6 Social Media Team".
  13. ↑ "Jobs in Advertising - AgencySpy". www.mediabistro.com. Retrieved 28 December 2018.
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