Derek Sarno
Occupation(s)Chef, author
FamilyChad Sarno (brother) Jake Sarno (son)
WebsiteWickedHealthyFood.com/

Derek Sarno is an American plant-based chef, cookbook writer and co-founder of the website Wicked Kitchen.

Biography

Sarno is co-founder of Wicked Kitchen, a plant-based website that he co-founded with his brother Chad. Sarno was Director of Plant Based Innovation at Tesco.[1][2] In 2023, he stepped down as Director.[3]

He is also co-founding a plant-based seafood company Good Catch Foods,[4] and he was previously Senior Global Executive Chef of Recipe and Product Development at Whole Foods Market.[5] He participated in the 2016 Seed Food and Wine Fest in Miami, including using mushrooms to "taste, and even feel, like your favorite meaty meals" according to Men's Journal.[6][7]

In his role at Tesco, where vegetarian and vegan product sales increased 25% from 2016 to 2017, Sarno helped to develop their plant-based food options, such as by doubling the vegetarian and vegan entreés of their 2017 Christmas product line.[8][2][9][10]

He argues that "the approach that will win" for plant-based food is increasing its availability and convenience, especially in the UK, which he believes lags behind the US. He also wants less emphasis on the "vegan" label, given vegans make up a small minority of the population, and instead he wants focus on "food that's good for everyone."[11] He and his brother use their blog to advocate for an "80% healthy, 20% wicked" diet as an accessible, durable way to stay healthy.[1]

In 2023, Tasting Table named Sarno as one of the “21 Plant-Based Chefs You Need To Know.”[12]

Selected publications

  • Sarno, Chad, Sarno, Derek; The Wicked Healthy Cookbook (Grand Central, 2018) ISBN 978-1455570287[13]

References

  1. 1 2 Sarno, Chad; Sarno, Derek. "Wicked Smart". Wicked Healthy. Retrieved 7 December 2017.
  2. 1 2 Smithers, Rebecca (2 December 2017). "Tofu turkey with all the trimmings? Britain carves out a meat-free Christmas". The Guardian.
  3. ↑ "What’s next for Derek Sarno as mastermind behind Plant Chef and Wicked Kitchen leaves Tesco". veganfoodandliving.com. Retrieved 2 December 2023.
  4. ↑ Neff, Michelle (18 September 2017). "Check Out the New Vegan Brand, Good Catch Foods, That Is Revolutionizing Seafood". One Green Planet.
  5. ↑ "Derek Sarno". LinkedIn. Retrieved 7 December 2017.
  6. ↑ Jessica, Mahler (15 December 2016). "Three Vegan Mushroom Recipes That Will Make You Forget About Meat". Men's Journal.
  7. ↑ Sentenac, Hannah (23 November 2016). "Todd Erickson Wins Plant-Based Burger Battle at Seed Food and Wine 2015". Miami New Times.
  8. ↑ Starostinetskaya, Anna (7 December 2017). "Tesco Doubles Meat-Free Options for Christmas". VegNews.
  9. ↑ Chiorando, Maria (5 December 2017). "Demand Leads Supermarket Tesco To Double Vegan And Veggie Christmas Food". Plant Based News.
  10. ↑ "UK: Tesco biggest ever meat-free Christmas range". FoodIngredientsFirst. 5 December 2017.
  11. ↑ Burrows, David (6 December 2017). "Capturing the vegan opportunity in UK foodservice". just-food.
  12. ↑ Kot, Anna (2 June 2023). "21 Plant-Based Chefs You Need To Know". Tasting Table. Retrieved 28 December 2023.
  13. ↑ "Health & Fitness 2017: Healthy Enough". publishersweekly.com.
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