DigitalRev TV
OriginHong Kong / United Kingdom
Websitetv.digitalrev.com
YouTube information
Channel
Years active2007-2019
GenrePhotography
Subscribers1.8 million[1]
Total views439.8 million[1]
100,000 subscribers
1,000,000 subscribers
Last updated: 14 July 2022

DigitalRev TV is the YouTube channel of DigitalRev Media, a Hong Kong-based photography Retail, social media platform and content producer. The channel was created by DigitalRev CEO and producer Richard Yu and was co-produced and presented by Kai Man Wong. DigitalRev TV routinely published new product reviews, parodies, challenges and how-to guides,[2] and was known for its irreverent style in the vein of Top Gear.[3] It was once the most subscribed to photography channel on Youtube.[4] Changes were made to the presentation staff in late 2016, which have led to intermittent content from the channel and sister channel DigitalRev Plus.[5] The most recent video uploaded to the channel was published on October 18, 2019, and is considered the last video of the channel.[6]

Background

The channel began in 2007 with a format that usually involved a fixed-camera view of a reviewer's hands showing off the details of a particular photography product available at its store. In each video, there was an un-boxing of a product and run down of some of its features.

The format changed with the introduction of lead presenter Kai Man Wong. Location shooting was introducted, along with a shift to actively testing products, making group comparisons, and looking at wider aspects of photography such as techniques, construction projects and camera culture. Richard Yu became the unseen producer who set challenges. In 2015 when Wong moved to the UK, the channel's content was produced by a team in Hong Kong and by Wong in the UK. DRTV worked with Bellamy Hunt on some of their videos, usually featuring camera shops of Japan, and 35mm film cameras.

Presenters

Kai Man Wong was the main presenter of DigitalRev from December 2009, and was joined by camera man and editor Lok Cheung in 2010.[7] In 2011 Alamby Leung, the channel's then project coordinator, began to make appearances in the show.[8][9] Change came after the departure of Leung in 2013, and the introduction of DigitalRev's Bokeh blog and Bokeh YouTube channel in 2014.[10] From 2015 Kai presented videos from East Anglia in the UK, often with British fashion photographer Paul John Bayfield,[11] while Lok fronted Hong Kong-based episodes with Ian Wong and Warren Ng. Other former contributors have included Garcia, Barry, Asuka, Rita Law and Hannah Scott.

Kai and Lok left DigitalRev in November and December 2016 respectively. Both made an announcement on their personal YouTube channels.[12][13] Warren Ng[14] and Ian Wong[15] also made announcements shortly after that they have also left DigitalRev TV.

From 2017 onwards, Rebecca Leung,[16] Eugene Chan[17] and Tianran He[18] have taken over hosting on the channel.

References

  1. 1 2 "About DigitalRevCom". YouTube.
  2. ↑ DigitalRev TV publishes video guide to painting a DSLR pink - ZDNet
  3. ↑ "DigitalRev TV is the Top Gear of photography".
  4. ↑ "13 Photography Channels on YouTube You Should Follow". PetalPixel. March 8, 2016.
  5. ↑ "DigitalRev Plus". YouTube.
  6. ↑ iPhone 11 Pro Short Film Challenge!, retrieved August 8, 2020
  7. ↑ "Redwolf Labs 06 - Combat Vest Destruction Test". YouTube. Retrieved October 24, 2016.)
  8. ↑ "10 Photographers to Look to for Inspiration". Fstoppers. June 15, 2011.
  9. ↑ "A Newbie Photographer's Inspiration". techstopMY. September 6, 2012. Archived from the original on December 3, 2013. Retrieved January 6, 2014.
  10. ↑ Bokeh by Digitalrev. "Bokeh by Digitalrev". YouTube.
  11. ↑ "Paul John Bayfield". PaulJohnBayfield.com.
  12. ↑ "THE END". Kai W. November 24, 2016.
  13. ↑ "I've left DigitalRev". Lok Cheung. December 2, 2016.
  14. ↑ "WazPieMuffin. No Longer at DigitalRev". WazPieMuffin. February 7, 2017.
  15. ↑ "Digital Darkroom: Life after DigitalRev and AnalogRev (Feat. Mamiya 6)". Ian Wong. April 19, 2017.
  16. ↑ "Apple iPhone X Camera Review (vs. an ACTUAL studio and Canon f1.2L)". DigitalRev TV. November 2, 2017.
  17. ↑ "How to Vlog (Parody)". DigitalRev TV. January 5, 2018.
  18. ↑ "Zeiss Milvus 25mm f/1.4 Hands-on Review". DigitalRev TV. November 2, 2017.
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