Digital Bros S.p.A.
TypePublic (S.p.A.)
BIT: DIB
FTSE All-Share Index
ISINIT0001469995
IndustryVideo games
Founded1989 (1989)
FoundersAbramo and Raffaele Galante
Headquarters
Milan
,
Italy
Area served
Worldwide
Key people
  • Abramo Galante
  • (Chairman, CEO)
  • Raffaele Galante
  • (CEO)
  • Davide Galante
  • (Director)
  • Dario Italo Treves
  • (Director)
  • Stefano Salbe
  • (chief financial officer)
Subsidiaries§ Subsidiaries
Websitedigitalbros.com

Digital Bros is an Italian video game company that develops, publishes and distributes games.[1] It publishes games under its 505 Games subsidiary brand since 2007 and established video game development school, Digital Bros Game Academy, in 2014.[2] Digital Bros was founded in 1989 as Halifax and the name is still used for distribution.

Digital Bros is headquartered in Milan with offices in the United Kingdom, United States, France, Spain, Germany, China, Hong Kong and Japan.[3][4]

History

1989–2000: Founding and growth

Halifax S.p.A. was founded in 1989 in Milan, Italy, by the brothers Abramo and Raffaele Galante.[5] In the 1990s, the company had the rights to distribute games of international publishers on the Italian market through its Halifax brand; including Pro Evolution Soccer, Tomb Raider and Resident Evil.[6] It was listed on the STAR segment of the Italian Stock Exchange in 2000.[7]

Digital Bros also operated the European television channel Game Network from 1999 to 2006[8] and operated European servers for The Legend of Mir series and various other online games under the Game Network brand until 2009.

2001–2014: Internationalization and digitalization

In 2006, Digital Bros founded subsidiary 505 Games (505 GameStreet[9]). In 2012, it started publishing games on digital platforms, Steam, PlayStation Network and Xbox Live.[6] In 2013, it established its mobile games division, 505 Games Mobile.[6]

2015–2020: Acquisitions and investments

In 2015, Digital Bros acquired DR Studios, a developer based in Milton Keynes, United Kingdom and was made responsible of its Free to Play games.[6] The company acquired a stake of 49% in Ovosonico,[10] a developer based in Varese.[6] In 2017, the group acquired Kunos Simulazioni, a developer specializing in driving simulations, headquartered in Rome, Italy.[11][12]

In 2020, it announced its intent to generate 50% of its revenue from its own games.[13] On 3 March 2020, Digital Bros acquires 51% of the remaining shares of the Ovosonico studio from Massimo Guarini.[14] The Ovosonico brand remains the property of Massimo Guarini, controlled by Guarini Design, while the development studio, with its employees, has been acquired by Digital Bros.

In November 2023, Digital Bros, announced plans to lay off about 30% of its global workforce following an organizational review. This decision is attributed to changes in the global games industry and shifts in consumer behavior since the pandemic, with a noted preference for well-established intellectual properties. The company said it would be adjusting its strategy to focus more on sequels and new versions of successful games, reducing the number of new, large-budget projects.[15]

Subsidiaries

See also

References

  1. ↑ Calvin, Alex. "Publisher and educator: Meet Digital Bros, Italy's biggest games company". pcgamesinsider.biz. Retrieved 20 October 2017.
  2. ↑ Cozzi, Emilio (26 March 2015). "More Than a Game: Italy RISES!!!" (in Italian). Red Bull.
  3. ↑ "Digital Bros SpA". Bloomberg. Retrieved 2 July 2020.
  4. ↑ "Digital Bros". Il Sole 24 Ore. Retrieved 1 July 2020.
  5. ↑ "Halifax - Company Informations". Archived from the original on 31 January 1998.
  6. 1 2 3 4 5 "Overview A Global Company in the Digital Entertainment Industry". digitalbros.com. digitalbros.com.
  7. ↑ "Digital Bros". borsaitaliana.it. Retrieved 1 July 2020.
  8. ↑ "Digital Bros. Concentrates on Entertainment Through New Media" (PDF). Digital Bros. Archived from the original (PDF) on 14 January 2006. Retrieved 17 March 2013.
  9. ↑ "505 Games". Archived from the original on 29 July 2007.
  10. ↑ Calvin, Alex (14 September 2015). "505 Games parent invests in Murasaki Baby studio Ovosonico". MCV. Intent Media. Retrieved 10 October 2015.
  11. ↑ "BRIEF-Digital Bros signs prelim. agreement to buy 100 pct Kunos Simulazioni". Reuters. 20 January 2017.
  12. ↑ "Digital Bros. acquisisce Kunos Simulazioni, lo studio di Assetto Corsa". multiplayer.it. multiplayer.it. Retrieved 1 July 2020.
  13. ↑ "Digital Bros punta a più ricavi dai videogiochi di proprietà". ilsole24ore.com. ilsole24ore.com. 27 April 2020. Retrieved 2 July 2020.
  14. ↑ "Ovosonico, Massimo Guarini lascia. L'azienda acquisita da Digital Bros, si chiamerà Avantgarden". ilmessaggero.it. ilmessaggero.it. 8 March 2020. Retrieved 2 July 2020.
  15. ↑ "Digital Bros, parent company of 505 Games, is laying off 30% of its staff". www.gameshub.com. 15 November 2023. Retrieved 15 November 2023.
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