A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system, CMS, CRM, or other software application) for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge. [1] The need for digital marketing engineers arose as a result of marketing becoming reliant on increasingly sophisticated digital technologies.[2]
See also
- Digital marketing | Digital marketing specialist | Internet marketing | Visual marketing
- Demand generation | Marketing automation | Inbound marketing
- Conversion optimization
- Web analytics
- Search engine optimization | Social media | Email marketing
- Webmaster
- Web design
- Web development
- Software engineer | Engineer
References
- ↑ Mike Moran. "Why Digital Marketing Challenges Everyone", WebProNews, February 22, 2011.
- ↑ Chris Koch, Julie Schwartz. "Why You're No Longer Qualified to be a B2B Marketer", Chief Content Officer magazine, April 2011, p. 10. (eBook article)
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.