Donald L. Shaw
A black-and-white picture of Donald Shaw on UNC campus
Shaw in 2015
Born(1936-10-27)October 27, 1936
Raleigh, North Carolina
DiedOctober 19, 2021(2021-10-19) (aged 84)[1]
NationalityAmerican
Alma materUniversity of North Carolina-Chapel Hill, University of Wisconsin-Madison
OccupationSocial Scientist
Years active1967-Present
Known forAgenda Setting
Notable workThe Emergence of American Political Issues: The Agenda-Setting Function of the Press

Donald Lewis Shaw (October 27, 1936 – October 19, 2021), one of the two founding fathers of empirical research on the agenda-setting function of the press, was a social scientist and a Kenan professor emeritus at the University of North Carolina at Chapel Hill. He was born to Luther and Lowell Shaw on October 27, 1936, in Raleigh, North Carolina.[2]

Shaw, a retired U.S. Army officer, held a Ph.D. in journalism from the University of Wisconsin and an M.A. and B.A. in journalism from the University of North Carolina at Chapel Hill. Shaw worked for nearly three years as a daily newspaper reporter. As an Army officer, he was the graduate of five major military schools including the U.S. Army War College and the U.S. Naval War college. He also was a visiting professor at seven universities and lectured at more than 20 universities in the United States, Europe, the Middle East, and Asia.[2]

Shaw is best known for his work, with Maxwell McCombs of the University of Texas, on the agenda-setting theory and for his studies of 19th and 20th century American and Southern press history. Shaw began work on the agenda-setting theory in 1966 and was joined by McCombs in 1967, when McCombs came to UNC as a junior professor.[3] During the 1968 presidential election, Shaw and McCombs collected survey data from a random group of Chapel Hill residents. McCombs and Shaw demonstrated that audiences often judge the importance of a news item based on how frequently and prominently it is covered by the media, thus indicating the degree to which the media shapes public opinion. McCombs and Shaw's seminal article, The Agenda-Setting Function of Mass Media,[4] is arguably the most-cited article in the field of mass communication research.[5]

In 1977, Shaw and McCombs published The Emergence of American Political Issues: The Agenda-Setting Function of the Press,[6] which the Journalism and Mass Communication Quarterly listed as one of the top 35 "significant journalism and communication books" of the 20th century.[7] In 1999, Shaw and his colleagues published the first study of audience agendamelding,[8] the process by which individuals mix messages to create personal images of community. Since then, Shaw and his colleagues have published several agendamelding articles. He is the author, or co-author, of 18 books as well as nearly 70 scholarly articles and approximately 50 scholarly book reviews.[9] In 2012, Shaw was inducted into the North Carolina Journalism Hall of Fame.[2]

Select Publications

  • Handbook of Reporting Methods (1976)[10]
  • The Emergence of American Political Issues: The Agenda-Setting Function of the Press (1977)[6]
  • Foreign News and the New World Information Order (1984)[11]
  • The Rise and Fall of American Mass Media: Roles of Technology and Leadership[12] (1991)
  • Advanced Reporting: Discovering Patterns in News Events[13] (1996)
  • Communication and Democracy: Exploring the intellectual Frontiers in Agenda-setting theory[14] (1997)
  • Dancing with Emily[15] (2012)
  • Content is King: News Media Management in the Digital Age[16] (2015)
  • Agendamelding: News, Social Media, Audiences, and Civic Community[17] (2019)

See also

Agenda-Setting Theory

References

  1. ↑ "Remembering Don Shaw: 1936–2021". UNC Hussman School of Journalism and Media. October 20, 2021. Retrieved November 28, 2021.
  2. 1 2 3 "Donald Shaw: Fifty Years in Journalism Education | NewStories". newstories.mj.unc.edu. 2012. Archived from the original on 2015-10-28. Retrieved 2020-03-04.
  3. ↑ "UNC professor receives the Helen Dinerman Award for political journalism research". The Daily Tar Heel. Retrieved 2018-04-27.
  4. ↑ McCombs, Maxwell E.; Shaw, Donald L. (1972-01-01). "The Agenda-Setting Function of Mass Media". Public Opinion Quarterly. 36 (2): 176–187. doi:10.1086/267990. ISSN 0033-362X.
  5. ↑ "Maxwell McCombs | American professor". Encyclopedia Britannica. Retrieved 2018-04-27.
  6. 1 2 Shaw, Donald Lewis (1977). The emergence of American political issues the agenda-setting function of the press. McCombs, Maxwell E. St. Paul: West Pub. Co. ISBN 978-0829901429. OCLC 3167928.
  7. ↑ "Books by UNC-CH journalism professors cited as among the best of the 20th century". EurekAlert!. Retrieved 2018-04-28.
  8. ↑ Shaw, Donald L.; McCombs, Maxwell; Weaver, David H.; Hamm, Bradley J. (1999-03-01). "Individuals, Groups, and Agenda Melding: A Theory of Social Dissonance". International Journal of Public Opinion Research. 11 (1): 2–24. doi:10.1093/ijpor/11.1.2. ISSN 0954-2892.
  9. ↑ "Donald L. Shaw - Google Scholar Citations". scholar.google.com. Retrieved 2018-04-27.
  10. ↑ McCombs, Maxwell E.; Shaw, Donald Lewis; Grey, David L. (1976). Handbook of reporting methods. Boston: Houghton Mifflin. ISBN 978-0395189580. OCLC 2078790.
  11. ↑ Foreign news and the new world information order. Stevenson, Robert L., Shaw, Donald Lewis (1st ed.). Ames: Iowa State University Press. 1984. ISBN 978-0813807065. OCLC 9830727.{{cite book}}: CS1 maint: others (link)
  12. ↑ Shaw, Donald L. (1991). The rise and fall of American mass media: Roles of technology and leadership. Bloomington, IN: Roy W. Howard Project, School of Journalism, Indiana University.
  13. ↑ Shaw, Donald Lewis (1997). Advanced reporting : discovering patterns in news events. McCombs, Maxwell E., Keir, Gerry., Keir, Gerry. (2nd ed.). Prospect Hts., Ill.: Waveland Press. ISBN 978-0881339123. OCLC 36246899.
  14. ↑ Communication and democracy : exploring the intellectual frontiers in agenda-setting theory. McCombs, Maxwell E., Shaw, Donald Lewis., Weaver, David H. (David Hugh), 1946-. Mahwah, NJ: Lawrence Erlbaum Associates. 1997. ISBN 978-0805825541. OCLC 36648891.{{cite book}}: CS1 maint: others (link)
  15. ↑ Shaw, Donald (2012). Dancing with Emily. CreateSpace Independent Publishing Platform. ISBN 978-1461079262.
  16. ↑ Graham, Gary (2015-10-22). Content is king : news media management in the digital age. New York. ISBN 9781623566623. OCLC 857981670.{{cite book}}: CS1 maint: location missing publisher (link)
  17. ↑ Shaw, Donald (2019). Agendamelding: News, Social Media, Audiences, and Civic Community. Shaw, Donald Lewis., Minooie, Milad, Vargo, Chris J., Aikat, Deb, 2019-. Peter Lang AG International Academic Publishers. ISBN 978-1433165009.
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