Dyper Inc.
TypePrivate
IndustryBaby Products, Diapers
Founded2018 (2018)
FounderSergio Radovcic
HeadquartersScottsdale, Arizona, US
ProductsDyper Bamboo Diapers & others
Number of employees
92 (2022)
Websitedyper.com

Dyper, popularly known as DYPER, is an American brand of plant-based diapers. Founded in 2014 by Sergio Radovcic, Dyper was founded to create a 'safely compostable diaper', minimizing environmental impact. The company's main product, their bamboo diapers, are sold both direct to consumer on a subscription model, and in retail stores.

In 2020, the company raised $20m to expand their product range into other ranges in the baby and body categories. Dyper's product range includes plant-based training pants and cloth diapers, as well as wipes, creams and lotions.

History

Dyper was founded in Scottsdale, Arizona in 2019 by Sergio Radovcic, a serial entrepreneur, as a challenger-brand 'sustainable alternative to traditional disposable diapers'.[1] Phoenix Magazine noted Dyper 'originated from an idea that formed in [Radovcic's] mind while he wheeled garbage cans filled with his kids’ diapers week after week'.[2] AP quoted their mission as 'to divert diapers from landfills'.[3][4]

In 2020, Dyper acquired Earth Baby, based in the San Francisco Bay Area, which had been the only diaper composting service in the United States since 2008.[5] The acquisition brought pickup and delivery to customers in the Bay Area, and allowed for expansion via local market delivery and in house composting.[6] The company announced plans for local market expansion into Los Angeles, San Diego, Phoenix, and Las Vegas.[7] By 2021, Dyper had 48 employees.[1]

By early 2022, Dyper announced expansion to Thrive Market, followed by its first 'brick and mortar' availability in Whole Foods.[8][9][10] This was followed by Walmart later in 2022.[11][12][13] In late 2022, Forbes named Dyper the 'diaper delivery service of the year'.[14]

In April 2022, Dyper announced a partnership with rePurpose Global to remove plastic waste from the environment, and their intention to be 'the first plastic-neutral diapers'.[15][16] They later announced they had removed 100,000 kg of plastic waste from the environment.[17][18] Later in the year, Dyper announced they had become a B-Corp, and their intention to be 'the first plastic-neutral diapers'.[15][16]

REDYPER and other

REDYPER was announced by Dyper in 2020, partnering with TerraCycle to allow customers to 'compost [their diapers] by mail'.[19][20][21][3] The Verge noted Dyper is the first compostable diaper, and the program works on a subscription model as an add-on service, sending boxes for users to return their diapers with.[22][23][24][25]

Funding

In October 2019, Dyper received investment from HCAP Partners.[26] In 2020, Dyper raised a further $20m from existing investor HCAP and others.[27][28]

Products

  • Dyper Diapers – bamboo fibre compostable diapers
  • Dyper Bamboo Training Pants
  • Dyper Bamboo Cloth Pants
  • Dyper Compostable Baby Wipes
  • Dyper Creams + Lotions
  • Baby Wash/Shampoo

Products and distribution

Dyper advertises their products as free from 'chlorine, latex, alcohol, lotions, TBT or Phthalates', and their diapers as made from bamboo fibers.

References

  1. 1 2 "Entrepreneur: Scottsdale diaper service launched with environment, founder's children in mind". Arizona Business Journal. Retrieved 2022-09-29. Radovcic launched Scottsdale-based Dyper, a carbon and plastic neutral subscription-based diaper service for parents in 2018. Dyper uses compostable and fully biodegradable materials in the diaper, making it carbon neutral.
  2. ↑ "Three Arizonans win Ernst & Young's 2022 Entrepreneur of the Year regional awards". www.bizjournals.com. Retrieved 2022-09-29. his company — which is already a leader in the green diaper industry — originated from an idea that formed in his mind while he wheeled garbage cans filled with his kids' diapers week after week
  3. 1 2 "Phoenix-Based DYPER Gives Baby Diapers the Eco-Treatment". PHOENIX magazine. 2022-05-11. Retrieved 2022-09-29. "Sustainable" and "plant-based" aren't just buzzy menu descriptors anymore. With Phoenix company DYPER, even baby tushes are getting the eco-treatment. It offers subscriptions to unscented bamboo diapers (also available: cloth diapers) sans alcohol, chlorine, latex and lotions. "I started the company to solve three problems: never running out of diapers, treating my daughter's bum with no harmful chemicals and leaving a better planet behind for my three children," owner Sergio Radovcic says.
  4. ↑ "Eco-Friendly Diaper Service, DYPER, Expands Composting Capabilities, Introduces Local Delivery And Pick Up Through Acquisition Of Bay Area Pioneer, Earth Baby". AP NEWS. 2020-10-15. Retrieved 2022-09-29. DYPER, the rapidly growing eco-friendly diaper delivery service is making another stride in its mission to divert diapers from landfills
  5. ↑ Knight, Heather (2016-09-24). "SF's zero-waste failure littered with fines, frustration". San Francisco Chronicle. Retrieved 2022-09-30. Also, the company BioBag, which sells compostable bags, has partnered with the compostable diaper service EarthBaby to set up a doggie poop collection site at the open space at 23rd and Carolina streets on Potrero Hill.
  6. ↑ "Eco-Friendly Diaper Service, DYPER, Expands Composting Capabilities, Introduces Local Delivery And Pick Up Through Acquisition Of Bay Area Pioneer, Earth Baby". AP NEWS. 2020-10-15. Retrieved 2022-09-29. DYPER now takes this next step in its eco-promise and announces expansion via local market delivery and in house composting.
  7. ↑ "Eco-Friendly Diaper Service, DYPER, Expands Composting Capabilities, Introduces Local Delivery And Pick Up Through Acquisition Of Bay Area Pioneer, Earth Baby". AP NEWS. 2020-10-15. Retrieved 2022-09-29. including immediate plans for local market expansion in Los Angeles, San Diego, Phoenix, Arizona, and Las Vegas, Nevada
  8. ↑ "DYPER™ Announces Expansion to Thrive Market". finance.yahoo.com. Retrieved 2022-09-29.
  9. ↑ "Dypers to be Sold in Whole Foods". Nonwovens Industry. Retrieved 2022-09-29.
  10. ↑ "Eco-friendly, plant-based diaper brand makes in-store debut at Whole Foods". Store Brands. Retrieved 2022-09-29. "Having our products on the shelves in Whole Foods Market stores is a landmark event for our company - and our customers," said Sergio Radovcic, founder and CEO of DYPER.
  11. ↑ "Dyper Diapers and Wipes to Launch at Walmart This Month". Nonwovens Industry. Retrieved 2022-09-29.
  12. ↑ "DYPER™ Launches at Walmart". Yahoo News. Retrieved 2022-09-29.
  13. ↑ Kiner, Deb (2022-09-06). "Plant-based 'Dyper' brand diapers and wipes now available at Walmart". Penn Live News. Retrieved 2022-09-29.
  14. ↑ "Best Baby Diapers Of 2022". Forbes Health. 2022-06-02. Retrieved 2022-09-30.
  15. 1 2 "DYPER™ Achieves B-Corporation™ Certification". www.businesswire.com. 2022-08-04. Retrieved 2022-09-29.
  16. 1 2 "Scottsdale-based startup Dyper earns B Corp certification". Arizona Business Journal. Archived from the original on 2022-09-29. Retrieved 2022-09-29.
  17. ↑ "DYPER Removes Nearly 100,000 KG of Plastic Waste From Environment". www.businesswire.com. 2022-04-20. Retrieved 2022-09-29.
  18. ↑ "DYPER Removes Nearly 100,000 KG of Plastic Waste From Environment". Yahoo News. Retrieved 2022-09-29.
  19. ↑ "Compost your baby's diapers through this subscription service". Fast Company.
  20. ↑ "Eco-Friendly Diaper Service, DYPER, Expands Composting Capabilities, Introduces Local Delivery And Pick Up Through Acquisition Of Bay Area Pioneer, Earth Baby". AP NEWS. 2020-10-15. Retrieved 2022-09-29.
  21. ↑ DYPER. "DYPER Introduces The World's First Compostable Diaper, Partners With TerraCycle To Implement U.S. REDYPER Program". www.prnewswire.com. Retrieved 2022-09-30. Today the company announces its partnership with TerraCycle to implement the REDYPER composting program in the U.S., making it turnkey for existing and new subscribers to return their soiled-diapers for composting.
  22. ↑ Lyons, Kim (2020-02-27). "Diaper delivery company Dyper will take back its nappies after use and compost them". The Verge. Retrieved 2022-09-30. While it's not the only diaper delivery service, Dyper says its product is the first compostable diaper ever created.
  23. ↑ Corbley, Andy (2020-03-07). "The World's First Disposable Diaper Company That Collects The Dirty Ones For Composting". Good News Network. Retrieved 2022-09-30.
  24. ↑ Janitz, Emilee (2021-02-22). "These Compostable Nappies Are Helping Me Reduce My Carbon Footprint". POPSUGAR UK Parenting. Retrieved 2022-09-30. Aside from providing customers with a shop-on-demand option, Dyper also offers a subscription model and a composting service (called ReDyper) that — get this — allows you to mail back your child's dirty nappies.
  25. ↑ "Parents are mailing away their kids' dirty diapers to save the planet". New York Post. 2020-02-28. Retrieved 2022-09-30.
  26. ↑ "HCAP Partners Announces New Investment in DYPER™". markets.businessinsider.com. Retrieved 2022-09-30.
  27. ↑ "Adam Neumann makes his next real estate play". Fortune. Retrieved 2022-09-29. – DYPER, a Scottsdale, Ariz.-based maker of eco-friendly diapers, raised $20 million in funding. The Craftory led the round and was joined by investors including HCAP.
  28. ↑ Aziz, Afdhel. "How 'Cause Capital' VC Fund Craftory Is Investing In Companies Disrupting The Planet For Good". Forbes. Retrieved 2022-09-30.
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