El Taco Tote Real Mexican Grill
TypeMexican Restaurants
IndustryQuick Service Restaurants
GenreFast Casual
Founded1988 (1988)
FounderJose Pacifico Heras (CEO)
Headquarters
El Paso, Texas
United States
Number of locations
23 company-owned restaurants[1]
Area served
Arizona, New Mexico, Texas, Mexico
ProductsMexican Food
ServicesCatering
OwnerJose Pacifico Heras (CEO)
Websitetacotote.com

El Taco Tote Real Mexican Grill is an originally Mexico-based, United States fast-food restaurant chain specializing in real Mexican cuisine.[2][3] Currently headquartered in El Paso, Texas,[4] the first location was created in Cd. Juarez, Chihuahua in 1988. The company has locations in the US states of Arizona, New Mexico, and Texas, and the Mexican states of Chihuahua and Coahuila. There are concentrations in El Paso and Cd. Juarez. The chain currently operates 23 restaurants; including recent additions in Tucson, Arizona and San Antonio, Texas.[3] Their main dishes include tacos, quesadillas and many specialty salsas.

History

El Taco Tote was founded in 1988 by the Pacifico Heras family in Juarez, Mexico.[2][5] The first store located in the U.S. opened in 1994 in El Paso and the company incorporated that same year.

El Taco Tote Franchise Systems operates a chain[6] of more than a dozen quick-service Mexican restaurants in Texas and the Southwest where customers prepare their own tacos.[7] In addition to its U.S. locations, El Taco Tote has eight locations in Mexico.[3]

References

  1. ↑ "The Franchise Mall". Retrieved 2013-07-16.
  2. 1 2 Restaurant Business. Restaurant Business. 2005. pp. 110–113. Retrieved December 26, 2017.
  3. 1 2 3 Sutter, Mike (September 16, 2017). "365 Days of Tacos: El Taco Tote". San Antonio Express-News. Retrieved December 26, 2017.
  4. ↑ Bennett, Jay (June 12, 2008). "Budget Beat: El Taco Tote". Phoenix New Times. Retrieved December 26, 2017.
  5. ↑ Hispanic Business. Hispanic Business Publications. 2004. p. 108. Retrieved December 26, 2017.
  6. ↑ "El Taco Tote Franchise Systems, Ltd.: Private Company Information". Bloomberg. Retrieved 2017-12-26.
  7. ↑ "El Taco Tote Franchise Systems, Ltd. – D&B Hoovers". Hoovers.com. 2017-03-01. Retrieved 2017-12-26.
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