Critical importance

Showalter's book Inventing Herself (2001), a survey of feminist icons, was the culmination of a lengthy interest in communicating the importance of understanding feminist tradition. Showalter's early essays and editorial work in the late 1970s and the 1980s survey the history of the feminist tradition within the "wilderness" of literary theory and criticism. Working in the field of feminist literary theory and criticism, which was just emerging as a serious scholarly pursuit in universities in the 1970s, Showalter's writing reflects a conscious effort to convey the importance of mapping her discipline's past in order to both ground it in substantive theory, and amass a knowledge base that will be able to inform a path for future feminist academic pursuit.

In Towards a Feminist Poetics Showalter traces the history of women's literature, suggesting that it can be divided into three phases:

1. Feminine: In the Feminine phase (1840–1880), "women wrote in an effort to equal the intellectual achievements of the male culture, and internalized its assumptions about female nature" (New, 137).
2. Feminist: The Feminist phase (1880–1920) was characterized by women's writing that protested against male standards and values, and advocated women's rights and values, including a demand for autonomy.
3. Female: The Female phase (1920— ) is one of self-discovery. Showalter says, "women reject both imitation and protest—two forms of dependency—and turn instead to female experience as the source of an autonomous art, extending the feminist analysis of culture to the forms and techniques of literature" (New, 139).

Rejecting both imitation and protest, Showalter advocated approaching feminist criticism from a cultural perspective in the current Female phase, rather than from perspectives that traditionally come from an androcentric perspective like psychoanalytic and biological theories, for example. Feminists in the past have worked within these traditions by revising and criticizing female representations, or lack thereof, in the male traditions (that is, in the Feminine and Feminist phases). In her essay Feminist Criticism in the Wilderness (1981), Showalter says, "A cultural theory acknowledges that there are important differences between women as writers: class, race, nationality, and history are literary determinants as significant as gender. Nonetheless, women's culture forms a collective experience within the cultural whole, an experience that binds women writers to each other over time and space" (New, 260).

Showalter does not advocate replacing psychoanalysis, for example, with cultural anthropology; rather, she suggests that approaching women's writing from a cultural perspective is one among many valid perspectives that will uncover female traditions. However, cultural anthropology and social history are especially fruitful because they "can perhaps offer us a terminology and a diagram of women's cultural situation" (New, 266). Showalter's caveat is that feminist critics must use cultural analyses as ways to understand what women write, rather than to dictate what they ought to write (New, 266).

However isolationist-like Showalter's perspective may sound at first, she does not advocate a separation of the female tradition from the male tradition. She argues that women must work both inside and outside the male tradition simultaneously (New, 264). Showalter says that the most constructive approach to future feminist theory and criticism lies in a focus on nurturing a new feminine cultural perspective within a feminist tradition that at the same time exists within the male tradition, but on which it is not dependent and to which it is not answerable.

Gynocritics

Showalter coined the term "gynocritics" to describe literary criticism based in on a female perspective. Probably the best description Showalter gives of gynocritics is in Towards a Feminist Poetics:

In contrast to [an] angry or loving fixation on male literature, the program of gynocritics is to construct a female framework for the analysis of women's literature, to develop new models based on the study of female experience, rather than to adapt male models and theories. Gynocritics begins at the point when we free ourselves from the linear absolutes of male literary history, stop trying to fit women between the lines of the male tradition, and focus instead on the newly visible world of female culture. (New, 131)

This does not mean that the goal of gynocritics is to erase the differences between male and female writing; gynocritics is not "on a pilgrimage to the promised land in which gender would lose its power, in which all texts would be sexless and equal, like angels" (New, 266). Rather gynocritics aims to understand women's writing not as a product of sexism but as a fundamental aspect of female reality.

Showalter acknowledges the difficulty of "[d]efining the unique difference of women's writing", which she says is "a slippery and demanding task" in "Feminist Criticism in the Wilderness" (New, 249). She says that gynocritics may never succeed in understanding the special differences of women's writing, or realize a distinct female literary tradition. But, with grounding in theory and historical research, Showalter sees gynocriticism as a way to "learn something solid, enduring, and real about the relation of women to literary culture" (New, 249). She stresses heavily the need to free "ourselves from the lineal absolute of male literary history". That is going to be the point where gynocritics make a beginning.

The Female Malady was consulted by Elaine DiRollo in "A Proper Education for Girls."

Feminist theory and criticism

Duke University-based Toril Moi, in her 1985 book Sexual/Textual Politics, described Showalter's as a limited, essentialist view of women. Moi particularly criticized Showalter's ideas regarding the Female phase, and its notions of a woman's singular autonomy and necessary search inward for a female identity. In a predominantly poststructuralist era that proposes that meaning is contextual and historical, and that identity is socially and linguistically constructed, Moi claimed that there is no fundamental female self.

According to Moi, the problem of equality in literary theory does not lie in the fact that the literary canon is fundamentally male and unrepresentative of female tradition, rather the problem lies in the fact that a canon exists at all. Moi argues that a feminine literary canon would be no less oppressive than the male canon because it would necessarily represent a particular socio demographic class of woman; it could not possibly represent all women because female tradition is drastically different depending on class, ethnicity, social values, sexuality, etc. A female consciousness cannot exist for the same reasons. Moi objects to what she sees as an essentialist position – that is, she objects to any determination of identity based on gender. Moi's criticism was influential as part of a larger debate between essentialist and postmodern feminist theorists at the time.

Hysteria and "modern" illnesses

Showalter's controversial take on illnesses such as dissociative identity disorder (formerly called multiple personality disorder), Gulf War syndrome and chronic fatigue syndrome in her book Hystories: Hysterical Epidemics and Modern Media (1997) has angered some in the health profession and many who suffer from these illnesses. Writing in The New York Times, psychologist Carol Tavris commented that "In the absence of medical certainty, the belief that all such symptoms are psychological in origin is no improvement over the belief that none of them are."^[3] Showalter (who has no formal medical training) admits to receiving hate mail, but has not been deterred from her position that these conditions are contemporary manifestations of hysteria.^[4]

Popular culture

Showalter also came up against criticism in the late 1990s for some of her writing on popular culture that appeared in magazines like People and Vogue. Deirdre English, in the American magazine The Nation, wrote:

As the poststructuralist critique of identity politics took hold over the following decade and more, it became unfashionable, in ideas and in dress, it seemed, for the avant-garde of the female professoriate to identify with either men or women.

English quotes Showalter's controversial 1997 Vogue article:

From Mary Wollstonecraft to Naomi Wolf, feminism has often taken a hard line on fashion, shopping, and the whole beauty Monty.... But for those of us sisters hiding Welcome to Your Facelift inside The Second Sex, a passion for fashion can sometimes seem a shameful secret life.... I think it's time I came out of the closet.

Showalter was reportedly severely criticized by her academic colleagues for her stance in favour of patriarchal symbols of consumer capitalism and traditional femininity. Showalter's rejoinder was: "We needn't fall into postmodern apocalyptic despair about the futility of political action or the impossibility of theoretical correctness as a pre-condition for action" (English).

Academic teaching

Teaching Literature (2006) was widely and positively reviewed, especially in the American journal Pedagogy, which gave it three review-essays and called it "the book we wish we had in our backpacks when we started teaching."