Eleven
IndustrySports broadcasting
Founded2015
FounderAndrea Radrizzani
Headquarters
London
,
United Kingdom
Areas served
  • Worldwide
Key people
Andrea Radrizzani, Executive Chairman; Marc Watson, Chief Executive Officer; Guillaume Collard, Group Chief Rights Acquisitions Officer; Graham Wallace, Aser Group Chief Corporate & Financial Officer; Pedro Presa, Group Chief Direct to Consumer Officer; John West, Team Whistle Founder & Executive Chairman
OwnerAccess Industries[1]
Number of employees
300 (2021)
ParentDAZN Group[1]

Eleven Sports was a multinational sports and entertainment media group. Headquartered in the United Kingdom, it was owned by DAZN Group, a subsidiary of Access Industries.[1]

Eleven Sports' business model initially centred around the acquisition of major international sports rights in smaller countries. The company operates a network of linear television and/or digital services, broadcasting a mix of premium, niche-premium, longtail and grassroots sports as well as original programming, and provides SaaS livestreaming services. The US based global media company Team Whistle is also part of the Eleven group.

History

Eleven Sports first launched in Belgium and Luxembourg in 2015 with a linear and OTT service.[2]

In February 2016, Eleven Sports acquired Polish rights to Formula One. In July 2016, Eleven Sports acquired rights to the English Premier League in Taiwan. Both of the properties were marketed by Radrizzani's sister company MP & Silva.[3][4]

On 16 March 2017, Eleven Sports announced that it had acquired "certain distribution assets" of the fledgling U.S. international sports channel One World Sports, which had been replaced by a U.S. version of Eleven Sports Network in advance of the announcement. Financial details of the sale were not disclosed.[5]

In May 2017, Eleven Sports acquired a majority share of Italian provider Sportube, which was renamed in September of that year. As of 2021, Eleven Sports Italy offers Serie C, volleyball, waterpolo, handball, basketball and more to fans.

On 9 January 2018, Eleven announced that it would televise 120 games in the 2017–18 NBA G League season in the United States.[6]

In May 2018, Eleven Sports secured a three-year deal to broadcast La Liga football matches in the UK and Ireland, which had been previously broadcast on Sky Sports.[7] Two months later, they secured exclusive UK three-year deals to screen Serie A matches, previously broadcast by BT Sport,[8] the Eredivisie and the Chinese Super League (both previously televised by Sky Sports) and Sweden's Allsvenskan[9] but in January 2019, Eleven Sports dropped its rights to Serie A and Eredivisie football, passing on the rights to Premier Sports. Premier Sports also won the rights to the Chinese Super League and Swedish Allsvenskan, leaving Eleven with exclusive La Liga, Segunda Division play-offs, Copa del Rey, and Supercopa rights until at least the end of the season.[10] Radrizzani later admitted that the attempt to expand into Britain was a "mistake", as it was difficult to compete with or secure cooperation from the existing duopoly of Sky and BT.[11]

Also in May 2018, Eleven sold a 50% stake in its Polish operations to Telewizja Polsat for around €38 million.[12]

In 2018, Eleven Sports launched services in Myanmar under the brand MY Sports, which broadcasts fixtures of Myanmar national team, U-23, U-21, U-18 teams and also exclusively broadcast Myanmar National League, General Aung San Shield, Serie A, FA Cup and Chinese Super League. They also have partnerships with MRTV-4, Channel 7, MRTV, Mizzima TV and Fortune TV for broadcasting football matches under MY Sports.[13]

In March 2019, Eleven renewed its rights to Formula One in Poland through 2022, also sub-licensing highlights to Polsat and race replays to TVP.[14] It also launched services in Japan as its eleventh market, streaming games from NPB Farm League teams with associated digital coverage.[15] In July 2019, nearly the remainder of Eleven Sports Poland was sold to Polsat, with Radrizzani maintaining a single share.[12]

In June 2020, Eleven acquired rights to Pro League, Division B, and Women's Super League football in Belgium through the 2024–25 season, and later announced a partnership with Mediapro for the rights as part of a larger series of projects.[16]

In August 2020, the company announced a repositioning referred to as "Eleven 2.0", including a refocus (initially in Belgium, Italy, and Portugal) to include more "premium" sports rights, and also launching new verticals for women's sports, local sports ("Eleven Next"), and esports. A new logo rebranding the broadcaster as "Eleven" was also introduced.[17][18][19]

In October 2020, Eleven acquired rights to the Football Association of Thailand for the remainder of the calendar year.

In November 2020, Eleven acquired MyCujoo, which was integrated in 2021 to form a larger consumer streaming business.[20][21]

In March 2021, Eleven acquired Team Whistle, an American digital media company focused on sports-related content.[22]

In April 2022, Eleven announced that they would be supporting the delivery of the FIFA OTT platform FIFA+.[23]

In September 2022, DAZN announced that it would acquire Eleven's sports media businesses, ELEVEN and Team Whistle; the purchase will expand its presence in Asia and Western Europe. ELEVEN subsequently announced that the South East Asia service would be discontinued on 31 December 2022. The deal was finalized on February 15th, 2023. Neither ELEVEN Japan, which became Easy Sports, and ELEVEN Poland, which remained under the ownership of Polsat, are included in the agreement.[24][25] With the exception of content in Belgium, Portugal, Italy, Taiwan, and USA, streaming via ELEVEN's OTT platforms was discontinued in early July 2023, and Belgium, Portugal, and Taiwan were rebranded as DAZN later in the same month.[26] Non-subscription football content previously available on ELEVEN's global OTT platform continued to be streamed through FIFA+, FIFA´s stream service.

As the end of 2023 and start of 2024, Eleven brand exists only as linear channel in Portugal, Benelux, Poland and Taiwan, often carring the DAZN logo alongside it.

Channels and divisions

Notes

    See also

    References

    1. 1 2 3 COMPLETION OF ELEVEN ACQUISITION ESTABLISHES DAZN AS THE WORLD'S ULTIMATE DESTINATION FOR SPORTS FANS
    2. ↑ "Scoring OTT goals with sports broadcasting". IBC 365.
    3. ↑ "Eleven Sports Network picks up Premier League in Taiwan". SportsPro. 5 July 2016. Retrieved 17 March 2017.
    4. ↑ "Eleven Sports Network pockets F1 rights from MP & Silva". SportsPro. 15 February 2016. Retrieved 17 March 2017.
    5. ↑ "Eleven Sports Buys One World Assets". Multichannel News. 16 March 2017. Retrieved 17 March 2017.
    6. ↑ "NBA's G League announces broadcast partnership with Eleven Sports". USA Today. Retrieved 27 May 2018.
    7. ↑ "La Liga: Eleven Sports gain TV rights from Sky in three-year deal". BBC Sport. Retrieved 2 May 2018.
    8. ↑ "Serie A: Eleven Sports gain TV rights from BT in three-year deal". BBC Sport. Retrieved 13 July 2018.
    9. ↑ "Eleven Sports scoops up UK Eredivisie and other football rights". a516digital.com. Retrieved 18 July 2018.
    10. ↑ Eleven Sports to lose some football rights; Premier Sports steps in
    11. ↑ "Eleven Sports UK launch "a mistake", admits Radrizzani". SportsPro. 2 July 2020. Retrieved 4 August 2020.
    12. 1 2 "Polsat completes Eleven Sports Network takeover in Poland". SportsPro. 12 July 2019. Retrieved 4 August 2020.
    13. ↑ "Eleven Sports to launch service in Myanmar". Digital TV Europe. 22 June 2018. Retrieved 6 February 2019.
    14. ↑ "Eleven Sports extends Polish F1 rights through 2022". SportsPro. 22 March 2019. Retrieved 4 August 2020.
    15. ↑ "Eleven continues global expansion with Japan streaming service". SportsPro. 14 March 2019. Retrieved 4 August 2020.
    16. ↑ "Eleven joins forces with Mediapro for Belgian Pro League coverage". SportsPro. 2 July 2020. Retrieved 4 August 2020.
    17. ↑ "Eleven joins forces with Mediapro for Belgian Pro League coverage". SportsPro. 2 July 2020. Retrieved 4 August 2020.
    18. ↑ "Eleven expanding women's sports, esports and digital efforts as part of rebrand". SportsPro. 3 August 2020. Retrieved 4 August 2020.
    19. ↑ "Eleven unveils rebrand and trio of programming verticals". SportBusiness. 3 August 2020. Retrieved 4 August 2020.
    20. ↑ "Eleven to launch global streaming service after acquiring MyCujoo". SportsPro Media. 10 November 2020. Retrieved 12 November 2020.
    21. ↑ Limited. "Zense and Eleven Sports tune in". Bangkok Post. Retrieved 12 November 2020.
    22. ↑ "Team Whistle to Be Acquired by U.K.'s Eleven Sports". Variety. Retrieved 4 January 2021.
    23. ↑ "Eleven provides streaming tech for FIFA+ live matches". Broadcast Sport. Retrieved 14 April 2021.
    24. ↑ "DAZN to acquire rival sports streamer Eleven". SportsPro. 27 September 2022. Retrieved 29 September 2022.
    25. ↑ "COMPLETION OF ELEVEN ACQUISITION ESTABLISHES DAZN AS THE WORLD'S ULTIMATE DESTINATION FOR SPORTS FANS". Eleven Sports. 15 February 2023. Retrieved 17 February 2023.
    26. ↑ "DAZN completes transition in trio of Eleven markets". Sport Business. 25 July 2023. Retrieved 25 July 2023.
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