Enpocket was a global mobile media company providing integrated entertainment and mobile marketing services.[1] The company was founded in 2001, headquartered in Boston, Massachusetts. Nokia acquired the company in 2007[2][3] and merged it into its Services division as Nokia Interactive Advertising. In November 2009 the business unit was moved to Nokia's NAVTEQ subsidiary and renamed to NAVTEQ Media Solutions,[4] while the creative services team left to form Movement, a mobile marketing agency based in London.

Solutions include:[4]

  • Enpocket Platform: a mobile campaign management and delivery system combining multi-modal mechanics, including SMS, MMS, WAP advertising, and video with predictive analytics
  • Enpocket Mechanics: used by advertisers to lead consumers to store, to sell tickets, to offer ring tones and wallpapers, to offer discount coupons, and to show video of a product in action
  • Enpocket Network: provides brands to reach audience.

References

  1. ↑ "About Enpocket". Business Wire. 2004-11-01. Retrieved 2008-12-25.
  2. ↑ "Nokia to acquire Enpocket to create a global mobile advertising leader". Nokia. 2007-09-17. Retrieved 2008-12-25.
  3. ↑ "The Ultimate Group Text & SMS Marketing". Nokia. 2011-02-11. Retrieved 2012-06-10.
  4. 1 2 "Enpocket, Inc. — Company Overview". BusinessWeek. Archived from the original on November 13, 2007. Retrieved 2008-12-25.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.