"EveryTime I Cry"
Max is seen with her head, right shoulder, and left hand above dark colored water
Single by Ava Max
ReleasedJune 8, 2021 (2021-06-08)
Genre
Length2:57
LabelAtlantic
Songwriter(s)
Producer(s)
Ava Max singles chronology
"My Head & My Heart"
(2020)		 "EveryTime I Cry"
(2021)		 "Sad Boy"
(2021)
Music video
"EveryTime I Cry" on YouTube

"EveryTime I Cry" is a song by American singer Ava Max, released on June 8, 2021, through Atlantic Records. The house and electropop song was written by Max, Caroline Pennell, Lauren Aquilina, and producers Cirkut and Sean Myer. It consists of a piano with synthesizers, and lyrics describing the effect of women's empowerment during difficult situations. "EveryTime I Cry" received generally favorable reviews from music critics, who praised the upbeat production. The song peaked at number seven in Poland and at number 99 in the United Kingdom. An accompanying music video was directed by Max and Charlotte Rutherford and depicts the singer on the desert which transforms into a lush landscape with her tears. It was compared to previous music videos by TLC and Shakira.

Background and release

On May 12, 2021, Max uploaded a portion of "EveryTime I Cry" on Twitter.[1] She announced the release date and cover art of the song on June 3, 2021,[2] and stated that it is a "continuation" of her debut studio album, Heaven & Hell (2020).[3][4] However, she later declared that the song is "a bridge" between Heaven & Hell and her sophomore album,[5] citing the growth of individuals through the difficulties of 2020.[6] "EveryTime I Cry" was released on June 8, 2021,[7] which was accompanied by a lyric video on YouTube.[8] The song was written by Max, Caroline Pennell, Lauren Aquilina, and producers Cirkut and Sean Myer.[9][10]

Composition and critical reception

"EveryTime I Cry" is a house[11] and electropop song.[12][13] It opens with synthesizers[14] and uses a piano.[11] The chorus contains house elements[15] and climaxes into a "groovy beat".[14] The lyrics describe the impact of women's empowerment during difficult situations,[3][16][17] which consequently allows a person to courageously confront their emotions.[15]

Writing for BroadwayWorld, Sarah Jae Leiber acknowledged that "EveryTime I Cry" is "an undisputed summer smash" and an "adrenaline-fueled track", opining that it is "pure electropop perfection".[13] Carolyn Droke of Uproxx considered the song to be "electrifying".[14] The New York Times writer Jon Caramanica positively compared "EveryTime I Cry" to the discography of Dua Lipa.[18] Shaad D'Souza of Paper described the song as an "undeniably uplifting banger" and positively compared it to Max's 2020 song "My Head & My Heart".[11]

Commercial performance

"EveryTime I Cry" peaked at number seven on the Polish Airplay Top 100 chart dated August 28, 2021.[19] On the Norwegian VG-lista, the song peaked at number 39.[20] In Germany, "EveryTime I Cry" debuted on the Offizielle Deutsche Charts at number 90 on the chart dated August 6, 2021. It peaked at number 58 and remained on the chart for nine weeks.[21] On the UK Singles Chart issued June 18, 2021, the song bowed at the number 99 peak and remained for one week.[22]

Music video

An accompanying music video was released on July 23, 2021, which was directed by Max and Charlotte Rutherford.[23] It depicts Max awakening in an abandoned landscape while appearing injured. She is later seen on top of a tree above a waterfall covered with lily pads, as her tears form an ocean.[24] Uproxx writer Rachel Brodsky compared the visual's computer-generated imagery (CGI) landscapes to the music videos of TLC's 1995 song "Waterfalls" and Shakira's 2001 song "Whenever, Wherever".[25]

Track listing

Credits and personnel

Credits adapted from Tidal.[10]

  • Amanda Ava Koci – vocals, songwriting
  • Henry Walter – songwriting, production, instruments, programming
  • Sean Myer – songwriting, production
  • Caroline Pennell – songwriting
  • Lauren Aquilina – songwriting
  • Chris Gehringer – mastering
  • Serban Ghenea – mixing
  • John Hanes – engineering

Charts

Certifications

Certifications and sales for "EveryTime I Cry"
Region CertificationCertified units/sales
Austria (IFPI Austria)[48] Gold 15,000‡
France (SNEP)[49] Gold 100,000‡
Poland (ZPAV)[50] Gold 25,000‡

‡ Sales+streaming figures based on certification alone.

Release history

Release dates and formats for "EveryTime I Cry"
Region Date Format(s) Version Label(s) Ref.
Various June 8, 2021 Original Atlantic [26]
France June 9, 2021 Radio airplay Universal [15]
Italy June 11, 2021 Warner [51]
Various July 6, 2021
  • Digital download
  • streaming
 Pink Panda remix Atlantic [27]
July 16, 2021 R3hab remix [28]
July 30, 2021 Sigala remix [29]

References

  1. ↑ @AvaMax (May 11, 2021). "Everytime I Cry" (Tweet). Retrieved June 10, 2021 – via Twitter.
  2. ↑ Rossini, Matteo (June 4, 2021). "Ava Max, annunciato il nuovo singolo EveryTime I Cry" [Ava Max, announced the new single EveryTime I Cry] (in Italian). Sky TG24. Archived from the original on June 7, 2021. Retrieved June 12, 2021.
  3. 1 2 Venegas, Ivi (June 8, 2021). "Ava Max Vuelve A Levantarnos De La Silla Con 'Everytime I Cry', Su Nueva Canción" [Ava Max Raises Us From The Chair Again With 'Everytime I Cry', Her New Song] (in Spanish). Los 40. Archived from the original on June 9, 2021. Retrieved June 10, 2021.
  4. ↑ "Ava Max releases new song, but warns fans it's not "the new era"...yet". WRMF. June 8, 2021. Archived from the original on June 9, 2021. Retrieved June 10, 2021.
  5. ↑ Ahrens, Jan (August 24, 2021). "Ava Max: Starte deinen eigenen Trend" [Ava Max: start your own trend]. Zeitjung (in German). Archived from the original on August 27, 2021. Retrieved August 27, 2021.
  6. ↑ Sacal, Andrea (July 26, 2021). "10 New Questions With Ava Max, As She Releases Her New Single 'EveryTime I Cry'". 10 Magazine. Retrieved September 15, 2021.
  7. ↑ Munzenrieder, Kyle (June 9, 2021). "Ava Max Doesn't Take Herself Too Seriously". W. Archived from the original on June 10, 2021. Retrieved June 10, 2021.
  8. ↑ "'EveryTime I Cry' el nuevo sencillo de Ava Max" ['EveryTime I Cry' the new single from Ava Max]. Billboard Argentina (in Spanish). June 9, 2021. Archived from the original on June 10, 2021. Retrieved June 10, 2021.
  9. ↑ Kenneally, Cerys (June 8, 2021). "Ava Max returns with first new single of 2021 'EveryTime I Cry'". The Line of Best Fit. Retrieved September 15, 2021.
  10. 1 2 "EveryTime I Cry - Credits". Archived from the original on June 9, 2021. Retrieved June 9, 2021 – via Tidal.
  11. 1 2 3 D'Souza, Shaad (June 11, 2021). "Sound Off: 10 New Songs You Need To Hear Now". Paper. Retrieved September 15, 2021.
  12. ↑ "Išgirskite: JAV popžvaigždė Ava Max pristato vasarai skirtą dainą 'EveryTime I Cry'" [Hear: US pop star Ava Max presents summer song 'EveryTime I Cry']. Lithuanian National Radio and Television. June 9, 2021. Archived from the original on June 9, 2021. Retrieved June 10, 2021.
  13. 1 2 Leiber, Sarah Jae (June 8, 2021). "Ava Max Releases New Single 'Everytime I Cry'". BroadwayWorld. Archived from the original on June 8, 2021. Retrieved June 9, 2021.
  14. 1 2 3 Droke, Carolyn (June 8, 2021). "Ava Max Finds Power In Vulnerability With Her Electrifying 'Everytime I Cry' Single". Uproxx. Archived from the original on June 8, 2021. Retrieved June 10, 2021.
  15. 1 2 3 Berthelot, Théau (June 9, 2021). "Ava Max revient avec "EveryTime I Cry", un tube libérateur" [Ava Max returns with "EveryTime I Cry", a liberating hit]. Purebreak Charts (in French). Archived from the original on July 10, 2021. Retrieved July 10, 2021.
  16. ↑ Cheng, Vivian (July 12, 2021). "Interview: Rising Pop Star Ava Max on Female Empowerment & Finally Embracing Fame". BlackBook. Archived from the original on July 14, 2021. Retrieved July 14, 2021.
  17. ↑ G, Audeyer (June 9, 2021). "Ava Max revient avec Everytime I Cry, un titre sur la renaissance (Audio)" [Ava Max returns with Everytime I Cry, a title about the rebirth (Audio)] (in French). Virgin Radio (France). Archived from the original on June 10, 2021. Retrieved June 10, 2021.
  18. ↑ Caramanica, Jon (June 11, 2021). "Lorde's Sunburst, and 10 More New Songs". The New York Times. Archived from the original on June 12, 2021. Retrieved June 12, 2021.
  19. 1 2 "Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video". Polish Airplay Top 100. Retrieved September 6, 2021.
  20. 1 2 "Ava Max – EveryTime I Cry". VG-lista. Retrieved September 15, 2021.
  21. 1 2 "Ava Max – EveryTime I Cry" (in German). GfK Entertainment charts. Retrieved September 10, 2021.
  22. 1 2 "Official Singles Chart Top 100". Official Charts Company. Retrieved June 18, 2021.
  23. ↑ Ava Max (July 23, 2021). "Ava Max - EveryTime I Cry (Official Video)". Archived from the original on July 23, 2021. Retrieved July 23, 2021 – via YouTube.
  24. ↑ "Watch Ava Max save the planet with her tears in new video for 'EveryTime I Cry'". WRMF. July 23, 2021. Archived from the original on July 23, 2021. Retrieved July 23, 2021.
  25. ↑ Brodsky, Rachel (July 23, 2021). "Ava Max Created An Abundant New World Out Of Teardrops In Her Lush 'Everytime I Cry' Video". Uproxx. Archived from the original on July 23, 2021. Retrieved July 23, 2021.
  26. 1 2 Releases for the single:
  27. 1 2 Releases for the Pink Panda Remix:
  28. 1 2 Releases for the R3hab Remix:
  29. 1 2 Releases for the Sigala Remix:
  30. ↑ "Ava Max – EveryTime I Cry" (in French). Ultratop 50. Retrieved September 12, 2021.
  31. ↑ Komerički, Goran. "ARC 100 - datum: 13. rujna 2021" [ARC 100 – date: 13 September 2021] (in Croatian). Hrvatska radiotelevizija. Archived from the original on September 13, 2021. Retrieved May 8, 2022.
  32. ↑ Ava Max — EveryTime I Cry. TopHit. Retrieved September 16, 2021.
  33. ↑ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – RADIO – TOP 100 and insert 202140 into search. Retrieved October 11, 2021.
  34. ↑ "Ava Max: EveryTime I Cry" (in Finnish). Musiikkituottajat. Retrieved August 3, 2022.
  35. ↑ "Top Singles (Week 41, 2021)". SNEP. Retrieved November 25, 2021.
  36. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége. Retrieved December 23, 2021.
  37. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved October 7, 2021.
  38. ↑ "Nederlandse Top 40 – week 33, 2021" (in Dutch). Dutch Top 40. Retrieved August 14, 2021.
  39. ↑ "Ava Max – EveryTime I Cry" (in Dutch). Single Top 100. Retrieved July 24, 2021.
  40. ↑ "NZ Hot Singles Chart". Recorded Music NZ. July 26, 2021. Retrieved July 24, 2021.
  41. ↑ "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 202146 into search. Retrieved November 22, 2021.
  42. ↑ "Ava Max – EveryTime I Cry". Singles Top 100. Retrieved September 15, 2021.
  43. ↑ "Ava Max – EveryTime I Cry". Swiss Singles Chart. Retrieved September 12, 2021.
  44. ↑ "Rapports annuels 2021". Ultratop. Retrieved January 5, 2022.
  45. ↑ Komerički, Goran (January 5, 2022). "Pjesma 'Save Your Tears' najpopularnija je strana pjesma u prošloj godini" [The song 'Save Your Tears' is the most popular foreign song last year] (in Croatian). Hrvatska radiotelevizija. Archived from the original on January 7, 2022. Retrieved May 8, 2022.
  46. ↑ "Rádiós Top 100 - hallgatottsági adatok alapján - 2021" (in Hungarian). Mahasz. Retrieved February 2, 2022.
  47. ↑ ""Friday" Riton i Nightcrawlers z udziałem Mufasa & Hypemana – radiowym numerem jeden w 2021 roku" (in Polish). Polish Society of the Phonographic Industry. Retrieved January 27, 2022.
  48. ↑ "Austrian single certifications – Ava Max – Everytime" (in German). IFPI Austria. Retrieved April 23, 2022.
  49. ↑ "French single certifications – Ava Max – EveryTime I Cry" (in French). Syndicat National de l'Édition Phonographique. Retrieved May 10, 2022.
  50. ↑ "Wyróżnienia – Złote płyty CD - Archiwum - Przyznane w 2022 roku" (in Polish). Polish Society of the Phonographic Industry. Retrieved May 11, 2022.
  51. ↑ "AVA MAX "EveryTime I Cry" | (Radio Date: 11/06/2021)". Radio Airplay SRL. Archived from the original on June 9, 2021. Retrieved June 10, 2021.
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