Fenty X Puma (stylized FEИTY x PUMA; aka Fenty Puma Creeper or simply Fenty Creeper),[1] is a fashion collaboration between Barbadian singer-songwriter and businesswoman Rihanna and German clothing manufacturer Puma.[2] Rihanna first partnered with Puma in 2014 as the creative director and brand ambassador appearing in advertisements in 2015. In 2016, the debut colorway collection was launched with a live-streamed fashion show,[3][4] a day before Kanye West unveiled Yeezy Season 4.[5]

Rihanna at Fenty x Puma fashion show in 2016

References

  1. ↑ Fasanella, Allie (2023-06-16). "Puma x Fenty Explained: Ultimate Guide to Rihanna's Collaboration and Every Release, Including Creeper Sneakers and More to Know". Footwear News. Archived from the original on 2023-09-20. Retrieved 2023-12-13.
  2. ↑ Muhammad, Latifah (2023-11-02). "Rihanna Drops New Colorways of Fenty x Puma Avanti Sneaker: Where to Shop the Collection". Billboard. Archived from the original on 2023-11-30. Retrieved 2023-12-13.
  3. ↑ Inman, DeMicia (2023-03-01). "Rihanna's Fenty x PUMA Announce Collaborative Return". VIBE.com. Archived from the original on 2023-03-30. Retrieved 2023-12-13.
  4. ↑ Jensen, Erin. "Rihanna visits pop-up shops for Fenty x Puma launch". USA TODAY. Archived from the original on 2023-05-28. Retrieved 2023-12-13.
  5. ↑ "Rihanna's Debut FENTY x PUMA Collection Drops Next Month". Hypebeast. 2016-08-22. Archived from the original on 2023-10-12. Retrieved 2023-12-13.
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