In perfumery, a flanker refers to newly created perfume that shares some attributes of an already existing perfume.[1] These attributes may be the name, packaging or notes of the existing fragrance.

Examples

  • Dior's 1985 fragrance Poison was followed by Tendre Poison (1994), Hypnotic Poison (1998), Pure Poison (2004), Midnight Poison (2007) and Poison Girl (2016).[2]
  • Issey Miyake's 1992 fragrance "L'eau d'Issey" was followed by "L'Eau d'Issey Florale" in 2011.[3]
  • The Jimmy Choo fragrance "Jimmy Choo" released in 2011 was supplemented by a flanker perfume "Exotic" released in 2013.[4]
  • Paco Rabanne's highly successful 2008 perfume for men "1 Million" was followed by a perfume for women "Lady Million" in 2010. Its packaging was very similar to the original fragrance.[5]

References

  1. ↑ "Upcoming fragrance launches: Issey Miyake, Serge Lutens, Guerlain". The Independent. Independent Print Limited. 26 January 2011. Retrieved 16 October 2013.
  2. ↑ "Original vs Flanker: Dior's Poison, Tendre Poison, Hypnotic Poison, Pure Poison and Midnight Poison ~ Original vs Flanker ~ Fragrantica". Fragrantica.com. Retrieved 2018-07-30.
  3. ↑ "Perfume Flankers and Why They Make a Good Business Sense". ScentBound. 2012-12-27. Retrieved 2018-07-30.
  4. ↑ "Jimmy Choo launches fruity/floral flanker of flagship perfume". Yahoo! News Singapore. Yahoo! News. 1 July 2013. Retrieved 16 October 2013.
  5. ↑ "Paco Rabanne launches female flanker to 1 Million bestseller". The Independent. Independent Print Limited. 28 May 2010. Retrieved 17 October 2013.
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