"Flip That"
Single by Loona
from the EP Flip That
LanguageKorean
ReleasedJune 20, 2022 (2022-06-20)
Genre
Length2:57
Label
Composer(s)
  • Sure
  • Lee Soo-bin (Chansline)
  • Linemaster
Lyricist(s)
  • Sure
  • Lee Soo-bin (Chansline)
  • Han Hee-jun
Loona singles chronology
"Hula Hoop" / "Star Seed"
(2021)		 "Flip That"
(2022)		 "Luminous"
(2022)
Music video
"Flip That" on YouTube

"Flip That" is a song recorded by South Korean girl group Loona for their fifth extended play (EP) of the same name. It was released the EP's lead single by Blockberry Creative on June 20, 2022.

Background and release

On June 3, 2022, Blockberry Creative announced Loona would be releasing their fifth extended play titled Flip That on June 20.[1] On June 8, the track listing for Flip That was released with "Flip That" announced as the lead single.[2] A day later, the first music video teaser was released.[3] On June 17, the highlight medley video teaser for Flip That was released.[4] Two day later, the second music video teaser was released.[5] The song was released as part of Flip That alongside the music video.[6]

Composition

"Flip That" was written, composed, arranged by Sure, and Lee Soo-bin (Chansline) alongside Han Hee-jun for the lyrics, and Linemaster for the composition.[7] The song was described as a tropical house and synth-pop song with "constantly changing rhythm and composition" with lyrics about "[Loona]'s bold ambition to turn the world upside down".[8][9] "Flip That" was composed in the key of B minor, with a tempo of 112 beats per minute.[10]

Critical reception

Rhian Dhaly of NME called the song "perfect for that balmy summer nights due to its soft and lowkey energy but felt the song was a bit muted to make a strong immediate impression".[11] Gladys Yeo of NME called the song the 13th best in the group's discography saying that "returning to their more optimistic, light-hearted pop sound, 'Flip That' approaches the group's core message with a far gentler touch than more recent title tracks". In addition, she called the song "an addictive summer bop that is sure to a bring a smile to your face even on the worst days".[12]

Music video

The music video was described as a "bright production" featuring "the group travelling to magical garden and forest settings" with "direct references to past releases from the group, [such as] the 2017's "The Carol 2.0", 2018's "Hi High", as well as a clock hitting 12 by the video's end, potentially referencing the group's 2020 EP [12:00]".[8]

Commercial performance

"Flip That" debuted at number 93 on South Korea's Gaon Digital Chart in the chart issue dated June 19–25, 2022;[13] on its component charts, the song debuted at number six on the Gaon Download Chart.[14]

Promotion

Prior to the release of Flip That, Loona held a live showcase on the same date to introduce the extended play and communicate with their fans, where they performed "Flip That" along with "Pale Blue Dot".[15] They subsequently performed on four music programs: Mnet's M Countdown on June 23,[16] KBS's Music Bank on June 24,[17] MBC's Show! Music Core on June 25,[18] and SBS's Inkigayo on June 26.[19] On the second week, they performed three music programs: SBS MTV's The Show on June 28,[20] MBC M's Show Champion on June 29,[21] M Countdown on June 30,[22] Music Bank on July 1,[23] and Inkigayo on July 3,[24] where they won first place for appearances on The Show and Show Champion.

Charts

Chart performance for "Flip That"
Chart (2022) Peak
position
South Korea (Gaon)[13] 93

Accolades

Music program awards for "Flip That"
Program Date Ref.
Show Champion June 29, 2022 [21]
The Show June 28, 2022 [20]

Release history

Release history for "Flip That"
Region Date Format Label
Various June 20, 2022

See also

References

  1. ↑ Park, Seo-yeon (June 3, 2022). "이달의 소녀, 1년만 완전체 컴백..20일 서머 스페셜 미니 앨범 'Flip That' 발표(공식)" [Loona, comeback as a full group after a year..On the 20th, summer special mini album 'Flip That' released (official)] (in Korean). Herald Pop. Archived from the original on June 3, 2022. Retrieved June 22, 2022 – via Naver.
  2. ↑ Lee, Min-ji (June 8, 2022). "'20일 컴백' 이달의 소녀, 새 앨범 'Flip That' 트랙리스트 공개" ['Comeback on the 20th' Loona reveals tracklist for new album 'Flip That'] (in Korean). Newsen. Retrieved June 22, 2022 – via Naver.
  3. ↑ Seon, Mi-kyung (June 9, 2022). "'컴백' 이달의 소녀, 청량+몽환 숲 속의 요정..'Flip That'" ['Comeback' Loona, a fairy in a dreamy forest..'Flip That'] (in Korean). Osen. Retrieved June 22, 2022 – via Naver.
  4. ↑ Park, Seo-yeon (June 17, 2022). "이달의 소녀, 'Flip That' 하이라이트 메들리 공개..중독적 청량 멜로디" [Loona reveals 'Flip That' highlight medley..Addictive refreshing melody] (in Korean). Herald Pop. Archived from the original on June 23, 2022. Retrieved June 22, 2022 – via Naver.
  5. ↑ Kim, Do-gon (June 19, 2022). "이달의 소녀, 신곡 'Flip That' MV 티저 공개" [Loona, new song 'Flip That' MV teaser released] (in Korean). Sports Kyunghyang. Archived from the original on June 23, 2022. Retrieved June 22, 2022 – via Naver.
  6. ↑ Kang, Da-yun (June 20, 2022). "이달의 소녀, 오늘(20일) 첫 서머송 '플릿 댑' 발매...New 서머퀸 출격" [Loona releases their first summer song 'Fleet Dapp' today (20th)...New Summer Queen Sortie] (in Korean). My Daily. Archived from the original on June 23, 2022. Retrieved June 22, 2022 – via Naver.
  7. ↑ "Flip That" (in Korean). Blockberry Creative. June 20, 2022. Archived from the original on June 23, 2022. Retrieved June 22, 2022 – via Melon.
  8. 1 2 Benjamin, Jeff (June 20, 2022). "Loona Kick Off Summer With New 'Flip That' Single & EP". Billboard. Archived from the original on June 22, 2022. Retrieved June 23, 2022.
  9. ↑ Ahn, Tae-hyun (June 13, 2022). "이달의 소녀 진솔·최리, '플립 댓' 개인 콘셉트 포토 공개...청순 비주얼" [Loona Jinsol and Choerry reveal individual concept photos for 'Flip That'...pure visual] (in Korean). News1. Archived from the original on June 23, 2022. Retrieved June 22, 2022 – via Naver.
  10. ↑ "Key & BPM for Flip That by Loona". Tunebat. Archived from the original on July 3, 2022. Retrieved June 22, 2022.
  11. ↑ Dhaly, Rhian (June 24, 2022). "Loona – 'Flip That' review: an understated but subtly addictive return". NME. Archived from the original on June 30, 2022. Retrieved June 28, 2022.
  12. ↑ Yeo, Gladys (July 7, 2022). "Every Loona song ranked in order of greatness". NME. Archived from the original on July 7, 2022. Retrieved July 7, 2022.
  13. 1 2 "2022년 26주차 Digital Chart" [Week 26 of 2022 Digital Chart]. Gaon Music Chart (in Korean). June 19–25, 2022. Archived from the original on June 30, 2022. Retrieved June 30, 2022.
  14. ↑ "2022년 26주차 Download Chart" [Week 26 of 2022 Download Chart]. Gaon Music Chart (in Korean). June 19–25, 2022. Archived from the original on June 30, 2022. Retrieved June 30, 2022.
  15. ↑ Jang, Woo-young (June 20, 2022). "이달의 소녀, '퀸덤2' 뒤집은 기적의 소녀...첫 서머송 컴백 [종합]" [Loona, the miracle girl who overturned 'Queendom 2'...First Summer Song Comeback [General]] (in Korean). Osen. Archived from the original on June 23, 2022. Retrieved June 22, 2022 – via Naver.
  16. ↑ Oh, Yoon-joo (June 23, 2022). "'엠카' 방탄소년단 1위, 임영웅 댄스 끼 발휘→엔딩 요정은? [종합]" ['Mcar' BTS wins 1st place, Lim Young-woong shows off his dance skills → Ending fairy? [Synthesis]] (in Korean). My Daily. Archived from the original on June 28, 2022. Retrieved June 28, 2022 – via Naver.
  17. ↑ Yeon, Hwi-seon (June 24, 2022). "방탄소년단 '뮤뱅' 상반기결산까지 1위, 임영웅→아이브 美친 라인업 [종합]" [BTS 'Mubang' 1st place for the first half of the year, Lim Young-woong → Ive beautiful lineup [General]] (in Korean). Osen. Archived from the original on June 24, 2022. Retrieved June 28, 2022 – via Naver.
  18. ↑ Lee, Ha-na (June 25, 2022). "'음중' 방탄소년단, 팀 활동 일시중단에도 1위..트와이스 나연 솔로데뷔(종합)" ['Umjung' BTS wins 1st place even after team activities are temporarily suspended..Twice Nayeon's solo debut] (in Korean). Newsen. Archived from the original on June 28, 2022. Retrieved June 28, 2022 – via Naver.
  19. ↑ Kim, Ye-eun (June 26, 2022). "'인기가요' 방탄소년단 또 1위...케플러·이달소 컴백→나연 솔로데뷔 [종합]" ['Inkigayo' BTS took first place again...Kepler·Loona Comeback → Nayeon Solo Debut [General]] (in Korean). X-port News. Archived from the original on June 28, 2022. Retrieved June 28, 2022 – via Naver.
  20. 1 2 Kang, Da-yoon (June 28, 2022). "'더쇼' 이달의 소녀, ♥오빛과 컴백 첫 1위...케플러·카드·드리핀 컴백-라필루스 데뷔 [종합]" ['The Show' Loona, ♥ Ohbit and comeback first place...Kep1er·Kard·Dripin Comeback - Lapillus Debut [Comprehensive]] (in Korean). My Daily. Archived from the original on June 28, 2022. Retrieved June 28, 2022 – via Naver.
  21. 1 2 Kim, Bo-ra (June 29, 2022). "'쇼! 챔피언' 이달의 소녀, 신곡 '플립 댓'으로 1위[종합]" ['Show! Champion' Loona, 1st place with new song 'Flip That' [Overall]] (in Korean). Osen. Archived from the original on June 30, 2022. Retrieved June 30, 2022 – via Naver.
  22. ↑ Lee, Ji-eun (June 30, 2022). "방탄소년단, 출연 없이 1위...선미·프로미스나인 컴백 (엠카)[종합]" [BTS, 1st place without appearances...Sunmi·Fromis 9 Comeback (Mcar) [General]] (in Korean). X-port News. Archived from the original on June 30, 2022. Retrieved June 30, 2022 – via Naver.
  23. ↑ Lee, Ji-eun (July 1, 2022). "케플러, 나연 꺾고 '뮤직뱅크' 1위...선미·프로미스나인 컴백 [종합]" [Kep1er beats Nayeon to win 1st place on 'Music Bank'...Sunmi·Fromis 9 comeback [General]] (in Korean). X-port News. Archived from the original on July 1, 2022. Retrieved July 1, 2022 – via Naver.
  24. ↑ Park, Jung-min (July 3, 2022). "'인기가요' 아이브, 출연 없이 1위...프로미스나인·선미 컴백(종합)" ['Inkigayo' Ive, 1st place without appearance...Fromis 9·Sunmi comeback (comprehensive)] (in Korean). Newsen. Archived from the original on July 3, 2022. Retrieved July 3, 2022 – via Naver.
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