Florence Sender (b. January 25, 1943 – d. October 19, 2012[1]) was an American entrepreneur. She founded or served as a director of a number of companies. Sender taught at the MIT Sloan School of Management and co-founded its MIT Entrepreneurship Center.

Career in business

Sender founded, directed, or participated in a number of notable business ventures. She was described as a "serial entrepreneur."[2]

Nibbles International

In 1978, Sender founded Nibbles International, a seller of all-natural cheese spreads and snacks that Sender developed and that were produced and distributed by Beatrice Foods. For her work with Nibbles, she was recognized in 1987 as a runner-up for Inc. magazine's "hottest entrepreneur in America."[3] The French food company Bongrain purchased Nibbles in 1988.[4]

Be Fine Food skincare line

In 2006, Sender founded Be Fine, a Newton, Massachusetts-based maker of food-based skincare products.[5] Be Fine's line, which is formulated entirely from food products,[6] has been distributed by retailers including CVS Pharmacy, Duane Reade, and Rite Aid.[7] The company has been cited as an example of a green, sustainable enterprise.[7]

ClickR

Sender was founder and CEO of ClickR, LLC, a 2010 retail start-up that she founded with her husband, Noam Sender.[8] ClickR announced in September 2010 that it would launch a new skincare line in October 2010.[9] Sephora began selling the start-up's products in January 2011.[10] ClickR describes its products as "completely vegan" and designed to avoid irritating sensitive skin.[11] In January 2011, the company announced that actor Cam Gigandet had signed on as a spokesperson for the brand, and characterized him as the "first official male spokesperson for a beauty brand."[11]

Work in education

From 1989 to 1997, Sender was an Executive Director of the Massachusetts Institute of Technology's Sloan School of Management, where she taught MBA students.[12] Sender also lectured at Tufts University.[13]

Notes

  1. ↑ Obituary: Florence Sender. Tributes.com
  2. ↑ Albion, Mark S. True to Yourself: Leading a Values-Based Business. Berrett-Koehler Publishers. 2006. p. 38.
  3. ↑ Richman, Tom. "The Hottest Entrepreneur In America." Inc.. 1 February 1987.
  4. ↑ Friedman, Marty. "Spread the word: new varieties of cheese." Dairy Foods. May 1990.
  5. ↑ Murphy, Jen. "Farm-fresh Beauty." Food & Wine. September 2008.
  6. ↑ "Vegan Beauty Products: 'Be Fine' Skincare Made of Food." Trendhunter Magazine.
  7. 1 2 "Ride the wave of green business, sustainably." ukfast. 11 September 2008.
  8. ↑ "Florence Sender’s Latest Start-up Clicks in at $1.5M." citybizlist.com. 17 April 2010.
  9. ↑ Press release: "clickR Skin Care Launches Complete Line For Acne and Blemish Prone Youthful Skin." 24 September 2010.
  10. ↑ Field, Adrian. "Sephora Launches New 'ClickR' Skin Care Line." Huffington Post.18 January 2011.
  11. 1 2 Press release: "clickR: New Skin Care Collection Clicks with Youthful Skin." 24 September 2010.
  12. ↑ Goodison, Donna. "Call it food for the skin: Local co. looks healthy." Boston Herald. 16 March 2007. Archived 2011-07-08 at the Wayback Machine
  13. ↑ "Tufts Initiative for Leadership and International Perspective: 1999-2000." Tufts University.
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