Forevermark
Industry
Founded2008
Key people
ProductsDiamonds
Websiteforevermark.com

Forevermark is a diamond company and subsidiary of De Beers Group.[1]

Forevermark currently operates in China, Hong Kong, India, Japan, and the United States. Forevermark is present in 32 markets in total across Europe, Asia, Australia, and the United States, and has over 2,400 outlets.[2]

History

Forevermark advertisement on a Hong Kong tram, in 2016.

Forevermark was launched in 2008 as part of De Beers Group.[3][4] Its launch was focused on Asia, establishing Forevermark's first markets in Hong Kong, China, and Japan later in 2009.[5] In 2011, the brand was introduced in the United States and India.[6] Also in 2011, British jewelry designer Stephen Webster launched a signature bridal collection with Forevermark.[7]

In 2016, Forevermark announced the launch of their Black Label Collection.[2] Also in 2016, British jeweller Theo Fennell partnered with Forevermark for his new signature collection.[8]

In 2017, Forevermark launched the Forevermark Zanyah collection in partnership with couturier Sabyasachi Mukherjee.[9] Also in 2017, the company launched their Forevermark Tribute Collection in the U.S. and Canada.[10][11]

In 2018, Forevermark opened Libert'aime by Forevermark, a new concept store in China that would be specifically designed to tailor to millennial generation shopping habits.[12] As part of the Tusk Rhino Trail conservation effort, Forevermark partnered with artist Dave White for a sculpture in 2018.[13]

In 2019, Nancy Liu replaced Stephen Lussier as CEO of Forevermark.[10] Also in 2019, the company launched their Forevermark Tribute Collection in India and Malaysia.[14] In June 2019, Forevermark launched their Engagement & Commitment collection in the U.S.[15]

Inscriptions

The Forevermark inscription is placed on the table facet of a diamond using proprietary technology from De Beers Group. The inscription is 1/20 of a micron deep (equivalent to 1/5000 the width of a human hair), and it is not visible to the naked eye.[16]

References

  1. ↑ "How To Shop For Natural Diamond Jewelry Like An Expert". Forbes. Retrieved 22 August 2019.
  2. 1 2 "Forevermark Unveils The Black Label Collection". PR Newswire. Retrieved 22 August 2019.
  3. ↑ "De Beers Forevermark 2006". Diamonds. Retrieved 22 August 2019.
  4. ↑ "De Beers: Forevermark to be the World's Leading Diamond Brand". Idex Online. Retrieved 22 August 2019.
  5. ↑ "Forevermark sales reach $100m in first year, almost triple in China". Jewellery Net. Retrieved 22 August 2019.
  6. ↑ "Forevermark Plans 2011 India Expansion". Diamonds. Retrieved 22 August 2019.
  7. ↑ "Stephen Webster teams up with Forevermark for second collection of diamond engagement rings". The Jewellery Editor. Retrieved 22 August 2019.
  8. ↑ "Theo Fennell's new diamond collection". How To Spend It. Retrieved 22 August 2019.
  9. ↑ "THE SABYASACHI X FOREVERMARK COLLECTION IS ALL ABOUT OLD WORLD CHARM". Verve Magazine. Retrieved 22 August 2019.
  10. 1 2 "De Beers COO Nancy Liu to lead Forevermark". Mining Weekly. Retrieved 22 August 2019.
  11. ↑ "Forevermark Debuts a Mix-and-Match Collection for Holiday 2017". JCK Online. Retrieved 22 August 2019.
  12. ↑ "Forevermark Unveils New Concept Store in China". Diamonds. Retrieved 22 August 2019.
  13. ↑ "Land Rover Leads the Charge in Sponsoring Conservation Themed Arts Project". Luxury Daily. Retrieved 22 August 2019.
  14. ↑ "Forevermark Launched the Tribute Collection". Diamond World. Retrieved 22 August 2019.
  15. ↑ "Ashley Graham and Forevermark Host Summer Soiree to Celebrate the Forevermark Engagement & Commitment Collection". PR Newswire. Retrieved 22 August 2019.
  16. ↑ "Forevermark Unveils the Black Label Collection". PR Newswire. Retrieved 22 August 2019.
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