Fortumo
TypePublic
IndustryMobile payments
Founded2007
HeadquartersTartu, Estonia
Key people
Martin Koppel (CEO)
Andrei Dementjev (COO)
Raavo Leiten (CFO)
ProductsDirect carrier billing
Digital wallets
Mobile messaging
Bundling
Number of employees
90
ParentBoku, Inc.
WebsiteFortumo.com
Making a payment with direct carrier billing
Direct carrier billing is an online payment method. It allows users to make purchases by charging payments to their mobile phone bill

Fortumo was an Estonian company which developed a platform for digital service providers for user growth and monetization.

Fortumo's products allowed digital merchants to acquire new users through telco bundle partnerships and collect payments using carrier billing and mobile wallets. The company connected merchants to a network of more than 300 telcos and digital wallets in Asia, Europe, Latin America, the Middle East and Africa.

The company started in 2007 as a spin-off of a mobile service company called Mobi Solutions. In July 2020, the company was acquired by Boku, Inc. and continued to operate under its existing brand within the group.[1] In February 2022, the company announced consolidating its activities under the Boku, Inc. brand.[2]

Products

Fortumo provided digital content merchants with the following products for user growth and monetization:

  • Payments platform: enabled digital merchants to collect payments from subscribers of over 300 mobile operators and digital wallets. Merchants could choose to either integrate one of the turn-key products provided for this purpose (Web SDK, Unified SDK) or integrate with Fortumo's API.[3]
  • Bundling platform: enabled digital merchants and mobile operators to provision discounted or free digital service access to mobile operator subscribers. Fortumo's platform provided a unified interface for user authentication, service provisioning and configuring any type of bundle offer across dozens of digital service providers and over 280 mobile operators.[4]
  • Fortumo Insight: provided mobile operators with an overview of their carrier billing performance, including data on account activations, payment behavior, top grossing content by category and payment failure rates.[5]
  • PayRead platform: enabled digital publishers to collect payments from readers through their mobile operator account and bundle their products with mobile operator plans as well as with other digital service providers.[6]

Customers

Merchants using Fortumo included app stores (Google Play), streaming services (Amazon, Spotify, iflix, Sony, Deezer, Tidal), social networks (Facebook, Badoo), publishers (Aftonbladet, Legimi), gaming companies (Epic Games, EA Mobile, Kinguin), transportation service providers (EasyPark, Mobike), classified sites (OLX).[7][8][9][10][11][12][13][14][15][16][17][18]

Fortumo integrated approximately 280 mobile operators into its platform. Fortumo's mobile operator partners included mobile operator groups such as Telefónica, Telenor and Orange as well as individual mobile operators like Reliance Communications, Turkcell and Globe Telecom. Fortumo used the mobile operators' technical infrastructure to authenticate users, process payments and enable mobile messaging for its merchants while giving the mobile operators access to real-time data and payments analytics through its Fortumo Insight dashboard.[19][20][21][22][23][24]

Venture Capital Investments

In February 2013, Fortumo announced it had completed a growth round of financing with the first external shareholders – Intel Capital and Greycroft Partners – joining the company. Although financial details about the funding were not disclosed, TechCrunch reported approximately 10 million USD as the size of the deal. Fortumo co-founder Rain Rannu explained the reasons for bringing in investors: "Working with Intel Capital and Greycroft will help us to pursue additional growth opportunities, including strategic partnerships and acquisitions".[25]

In 2020, venture capital companies and Fortumo's former partner Mobi Solutions left the company's shareholders circle, when Boku became the new owner of the company. In February 2022, the Fortumo team joined the Boku group.[26]

Bundling Platform

In February 2017, Fortumo launched a bundling platform for digital content providers and mobile operators. Traditional bundle deals between a digital content provider (such as a VOD company) and a mobile operator require a separate integration between the parties to provision discounted or free digital service access to mobile operator subscribers. With the bundling platform, Fortumo allowed for mobile operators to connect to several digital content providers at once and vice versa, this further provided a unified interface for user authentication, service provisioning and configuring any type of bundle offer. This made the launch of bundle partnerships quicker and easier for both parties involved.[27]

In March 2019, Fortumo deployed its Trident Bundling Platform to connect Amazon with the Indian telco BSNL.[28] Later in the year, the company announced additional Amazon launches with Tata Sky and Orange Spain.[29][30] In September 2020, the company announced the launch of Amazon for Jio.[31]

PayRead platform

In January 2019, Fortumo launched PayRead platform that enabled digital publishers (like international media group Schibsted[32]) to identify and charge consumers through their SIM card.[33] In March 2019, PayRead was also connected to the bundling platform. That enabled publishers to bundle their products with mobile operator plans, as well as with other digital service providers.[6]

Acquisition by Boku

In June 2020, Boku, Inc. (LSE: BOKU) announced that it intended to acquire Fortumo for $45 million. The acquisition was completed on July 1, 2020. Jon Prideaux, CEO of Boku explained the acquisition: "Boku has always grown by a mixture of organic growth and selective acquisition. This deal, which will be our sixth, cements our position as the scale player in Direct Carrier Billing. It brings together the two most profitable players in the industry, with compatible technology, complementary customers and with a great cultural fit." After the acquisition, Fortumo continued to operate under its existing brand as a separate organization within the Boku group of companies until February 2022.[34][35][2]

See also

References

  1. ↑ Tambur, Silver (2020-06-18). "Estonian mobile payments startup Fortumo sold to Boku for $41 million". Estonian World. Retrieved 2021-02-03.
  2. 1 2 "Fortumo on nüüd minevik! Ettevõte tegutseb edaspidi Boku Estonia nime all | Geenius.ee". geenius.ee. 14 February 2022. Retrieved 2022-06-15.
  3. ↑ "Unified SDK & Web SDK | Fortumo.com". fortumo.com. Retrieved 2021-02-22.
  4. ↑ "Fortumo's Bundling Platform | Fortumo.com". fortumo.com. Retrieved 2017-09-07.
  5. ↑ "Fortumo to offer carrier billing insights to mobile operators | Medianama.com". medianama.com. 22 March 2016. Retrieved 2017-09-07.
  6. 1 2 Sharma, Ray. "Fortumo Enables Publishers to Bundle Products with Mobile Postpaid and Prepaid Plans". www.thefastmode.com. Retrieved 2019-05-23.
  7. ↑ "Fortumo powers Viettel's direct carrier billing". www.telecompaper.com. Retrieved 2015-11-16.
  8. ↑ Sharma, Ray. "DNA First to Launch Google Play Carrier Billing in Finland".
  9. ↑ "Sony LIV to offer carrier billing in partnership with Fortumo". MediaNama. 15 December 2015. Retrieved 2015-12-15.
  10. ↑ "Kinguin launches carrier billing with Fortumo". The Paypers. 3 March 2016. Retrieved 2016-06-17.
  11. ↑ "Iflix launches carrier billing in Asia with Fortumo". Mobile World Live. 22 August 2017. Retrieved 2017-09-07.
  12. ↑ "Spotify expands carrier billing in Asia with Fortumo". Mobile Payments Today. Retrieved 2016-09-07.
  13. ↑ Kukkosuo, Miikka (2010-04-28). "Fortumo Sideswipes Boku, Zong And Other Facebook Mobile Payment Providers". ArcticStartup. Retrieved 2019-05-23.
  14. ↑ Bureau, Telecomdrive (2018-04-13). "EasyPark, Fortumo Debut Carrier Billing for Mobile Parking". Telecom Drive. Retrieved 2019-05-23.
  15. ↑ "Mobike launches on Fortumo\'s messaging platform". www.thepaypers.com. Retrieved 2019-05-23.
  16. ↑ Sharma, Ray. "Polish Classifieds Platform OLX Launches Carrier Billing using Fortumo's Hosted DCB". www.thefastmode.com. Retrieved 2019-05-23.
  17. ↑ Hainzinger, Brittany. "Epic Games partners with Fortumo to launch carrier billing". www.appdevelopermagazine.com/. Retrieved 2020-06-12.
  18. ↑ Sharma, Ray. "Polish e-book Vendor Legimi Partners Fortumo to Offer Carrier Billing for Subscribers of Orange and Plus". www.thefastmode.com. Retrieved 2021-02-22.
  19. ↑ "Telefonica and Telenor sign on mobile payments firm Fortumo". TheNextWeb. 23 May 2013. Retrieved 2016-06-17.
  20. ↑ "Fortumo, Orange direct carrier billing pact launches first in Poland". Mobile Payments Today. Retrieved 2016-06-17.
  21. ↑ "Fortumo launches direct carrier billing with Reliance Communications". Medianama. 6 May 2016. Retrieved 2016-06-17.
  22. ↑ "Fortumo launches direct carrier billing for Turkcell AppMarket". The Paypers. Retrieved 2016-06-17.
  23. ↑ "Globe taps Fortumo for enhanced direct carrier billing service". Telecom Asia. Retrieved 2016-06-17.
  24. ↑ "Fortumo Unveils Business Intelligence Platform for Operators". Mobile Marketing Magazine. Retrieved 2016-06-17.
  25. ↑ "Fortumo Raises ~$10M From Intel Capital, Greycroft To Take On Bango And More In Carrier Billing; Inks Deals With China Mobile And Vodafone". 21 February 2013.
  26. ↑ "Fortumo on nüüd minevik! Ettevõte tegutseb edaspidi Boku Estonia nime all". Retrieved 8 May 2023.
  27. ↑ "Mobile payments company Fortumo now makes it easier for merchants and carriers to bundle offers". 28 February 2017.
  28. ↑ Sharma, Ray. "BSNL Offers Amazon Prime Subscription via Fortumo Trident Bundling Platform". www.thefastmode.com. Retrieved 2019-05-23.
  29. ↑ Sharma, Ray. "Tata Sky Intros Bundling with Amazon Prime via Fortumo Platform". www.thefastmode.com. Retrieved 8 May 2023.
  30. ↑ "Fortumo launches bundling solution for Amazon Prime & Orange Spain". 7 October 2019.
  31. ↑ Sharma, Ray. "Fortumo Builds Amazon Prime Bundling Service for Jio Fiber Customers". www.thefastmode.com. Retrieved 2021-02-22.
  32. ↑ "Schibsted launches carrier billing with Fortumo". www.thepaypers.com. Retrieved 2019-05-23.
  33. ↑ "Fortumo launches PayRead - frictionless payments for digital publishers » Mobile Industry Eye". Mobile Industry Eye. 2019-01-17. Retrieved 2019-05-23.
  34. ↑ "Proposed Acquisition of Fortumo Holdings Inc".
  35. ↑ "Completion of the Acquisition of Fortumo".
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