Franprix
TypeSociété anonyme
IndustryRetail
Founded1958
FounderJean Baud
Headquarters
Paris
,
France
Area served
France
Key people
Jean-Charles Naouri (CEO)
ParentGroupe Casino
SubsidiariesLeader Price
Websitewww.franprix.fr
A location in Paris

Franprix is a grocery store chain of the Groupe Casino, headquartered in Paris.[1]

History

The Franprix brand was created in 1958 by Jean Baud,[2] son of grocers from Choisy-le-Roi. Franprix consists of convenience stores under 500 m2, concentrated in Paris and the inner suburbs of the Île-de-France region: a sector that supermarkets (often located on the outskirts of urban areas) were unable to fully satisfy. The Casino group acquired a stake in the company in 1997, and increased its stake year by year until 2007, by which time it held all the shares. It then took control of Franprix's operational management.[3]

Franprix now has 641 stores. At the same time, Franprix expanded into other major French cities, with the first store outside the Île-de-France region opening in Lyon in 2004.[4] In 2012, Franprix entered into a partnership with logistics provider XPO Logistics to deliver its 300 Paris stores by river, to avoid traffic on the streets of Paris.[5]

In 2013, Franprix launched its first store on a freeway service area,[6] its first loyalty program ("Ma Carte Franprix")[7] and a charity operation, "L'Arrondi",[8] which enables customers to round up their sales receipt to the nearest euro and donate the difference to charities.

In March 2015, after testing several new logos in its Paris stores, Franprix changed its visual identity, adopting a mandarin-shaped logo.[9]

In 2016, Franprix signed a partnership with Western Union, to install its money transfer terminals in stores. The benefit for Franprix is that Western Union's customers - who are often regulars, as half of them are immigrant workers who send part of their wages to their families back home - become store customers at the same time.[10] Another partnership has been signed with the social enterprise Phénix to collect and redistribute unsold goods to local associations.[11]

References

  1. ↑ "Mentions légales Archived 2011-07-20 at the Wayback Machine." Franprix. Retrieved on 24 June 2010. "4 Rue Galilée, 75116 Paris"
  2. ↑ Berthelot, Benoît (March 2014). "Quel souk chez Franprix". Capital. No. 270. p. 44..
  3. ↑ "Rapport Annuel 2007 du groupe Casino" (PDF). groupe-casino.fr..
  4. ↑ "Franprix : Actus et news de l'enseigne de proximité - LSA Conso". lsa-conso.fr. Retrieved 2016-03-16..
  5. ↑ Legr, Par Marine; à 06h15, Le 6 novembre 2021 (2021-11-06). "Transport fluvial en Île-de-France : livré par bateau, Franprix a réussi à "amortir le surcoût"". leparisien.fr (in French). Retrieved 2022-03-03.{{cite web}}: CS1 maint: numeric names: authors list (link).
  6. ↑ Boisbaudry, Éd. du. "Franprix sur l'autoroute". www.lineaires.com. Retrieved 2016-03-16..
  7. ↑ "Fidélise ses clients". www.pointsdevente.fr. Retrieved 2016-03-16..
  8. ↑ "Solidarité : Franprix lance l'Arrondi, pour venir en aide aux associations". leparisien.fr. Retrieved 2016-03-16..
  9. ↑ "Mandarine, le concept qui doit réveiller Franprix". lsa-conso.fr. Retrieved 2016-03-16..
  10. ↑ l'Eprevier, Jade Grandin de (26 March 2016). "Franprix et Western Union s'unissent pour de nouveaux services à leurs clients". Le Monde.fr. ISSN 1950-6244. Retrieved 2016-04-20..
  11. ↑ Juliette Bonnet (26 August 2018). "Une offre 100% responsable : Franprix Noé tente le pari de la premiumisation". IFOP. Retrieved 18 April 2020..

See also

Wikimedia Commons has media related to Franprix.


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