Fruit₂O, formerly manufactured by Kraft, is a lightly flavored, non-carbonated water beverage introduced in 1999. Fruit2o was introduced to compete not only with the bottled water market but also with the soft drink market. Sunny Delight Beverages purchased the Veryfine Products line from Kraft in 2007.^[1]

Ingredients

Fruit2O was originally made by Veryfine Products of Littleton, Massachusetts, which used spring water, citric acid, natural flavors, sodium benzoate and potassium sorbate (to preserve freshness) and Splenda (sucralose)^[2] as its only sweetener. When Kraft purchased the company, it discontinued making the beverage with spring water, and added the artificial sweetener Ace-K (acesulfame potassium). Recently, Veryfine Products (Late 2008?) was spun off Kraft and Fruit2O returned to only using Sucralose for a sweetener.

Acesulfame K is 180–200 times sweeter than sucrose (table sugar), as sweet as aspartame, about half as sweet as saccharin, and one-quarter the sweetness of sucralose. Like saccharin, it has a slightly bitter aftertaste, especially at high concentrations. Kraft Foods has patented the use of sodium ferulate to mask acesulfame's aftertaste. Alternatively, acesulfame K is often blended with aspartame or other sweeteners. These blends are reputed to give a more sugar-like taste where each sweetener masks the other's aftertaste, and to exhibit a synergistic effect wherein the blend is sweeter than its components.

The current ingredients vary slightly with each flavor, but generally include purified water, less than 2% of natural flavor, citric acid, tartaric acid, malic acid, sucralose (Splenda), acesulfame potassium, sodium benzoate, and potassium sorbate.

It contains no calories, fat, or sugar.

Fruit2o Plus 10 ingredients also include ascorbic acid (vitamin C), niacinamide, vitamin B₆, vitamin B₁₂, calcium pantothenate (vitamin B₅) and biotin (B vitamins), vitamin E acetate, zinc gluconate, magnesium sulfate, sodium selenite, calcium disodium EDTA.

Flavors

References

Further reading

• Shimp, T. (2008). Advertising Promotion and Other Aspects of Integrated Marketing Communications. Deca Series. Cengage Learning. pp. 62–64. ISBN 978-0-324-59360-0.
• Platkin, C.S. (2008). The Diet Detective's Calorie Bargain Bible. Pocket Books. p. 436. ISBN 978-1-4165-6660-1.
• "Kraft sells Fruit2O, Veryfine beverage brands to Sunny Delight". U-T San Diego. October 2, 2007. Retrieved June 3, 2015.
• Wong, Elaine (May 19, 2009). "Fruit2O Seeks to Make a Splash". AdWeek. Retrieved June 3, 2015.

External links

• Fruit2o's Official Site
• SunnyD Acquires Fruit2o Article