Gamma Alpha Chi
ΓΑΧ
FoundedFebruary 9, 1920 (1920-02-09)
University of Missouri, Columbia, MO
TypeProfessional
AffiliationIndependent
EmphasisAdvertising, women's
ScopeNational (US)
MottoTruth and Service
Colors  Gold and   Brown
SymbolGolden pen, star
FlowerYellow Rose
Chapters52 established
Members8,500 (1967) lifetime
Merged withAlpha Delta Sigma (1971)
Later, absorbed byAmerican Advertising Federation (1973)

Gamma Alpha Chi (ΓΑΧ) was a professional advertising fraternity for women founded in 1920.[1]

History

Gamma Alpha Chi was formed at the University of Missouri on February 9, 1920..[2] Its founding members were:[3]

  • Elizabeth Atteberry
  • Frances Chapman
  • Lulu Crum
  • Betty Etter
  • Christine Gabriel
  • Lucille Gross
  • Alfreda Halligan
  • Christine Hood
  • Mary McKee
  • May Miller
  • Ruth Prather
  • Rowena Reed
  • Allene Richardson
  • Mildred Roetzel
  • Selma Stein
  • Ruth Taylor
  • Beatrice Watts
  • Ella Wyatt

On November 2, 1971, the fraternity merged with Alpha Delta Sigma, a professional advertising men's fraternity, also formed at the University of Missouri.[1] The new adversiing fraternity for men and women was called Alpha Delta Sigma. All of its chapters merged American Advertising Federation by 1973, becoming collegiate outreach and national honor society branch of the federation.

Symbols

The badge of Gamma Alpha Chiwas was a shield, with a fountain pen at a diagonal behind the shield. Originally the pen had been on the horizontal axis, but some time after 1928 was changed to a diagonal. It was rendered in gold and had a black field. On the face of the badge was a star and the image of the Western Hemisphere behind the letters ΓΑΧ.[4]

The colors of Gamma Alpha Chi were gold and brown.[4] Its flower was the yellow rose.[5] Its motto was "Truth and Service".

Chapters

Following is a list of Gamma Alpha Chi chapters.[1]

Chapter Charter date and range Institution Location Status References
Alpha February 9, 1920 – November 2, 1971 University of Missouri Columbia, Missouri Merged (ΑΔΣ) [2]
Beta February 1921 – November 2, 1971 University of Texas at Austin Austin, Texas Merged (ΑΔΣ) [6]
Gamma 1923 – November 2, 1971 University of Washington Seattle, Washington Merged (ΑΔΣ)
Delta 1924–1940;

1945 – November 2, 1971

 University of Illinois Urbana-Champaign Urbana, Illinois Merged (ΑΔΣ)
Epsilon March 1925–1941;

1949 – November 2, 1971

 University of Nebraska–Lincoln Lincoln, Nebraska Merged (ΑΔΣ)
Zeta 1927 – November 2, 1971 University of Oregon Eugene, Oregon Merged (ΑΔΣ)
Eta 1928 – November 2, 1971 University of Southern California Los Angeles, California Merged (ΑΔΣ)
Theta 1929–1945 Washington State University Pullman, Washington Inactive
Iota 1929–1931 University of California, Berkeley Berkeley, California Merged (ΑΔΣ)
Kappa Unassigned ?
Lambda 1946 – November 2, 1971 University of Iowa Iowa City, Iowa Merged (ΑΔΣ)
Mu 1947 – November 2, 1971 University of Oklahoma Norman, Oklahoma Merged (ΑΔΣ)
Nu 1947 – November 2, 1971 University of Kansas Lawrence, Kansas Merged (ΑΔΣ)
Xi January 15, 1948 – 1955 Syracuse University Syracuse, New York Inactive [7]
Omicron 1948–1950 Roosevelt University Chicago, Illinois Inactive
Pi 1948 – November 2, 1971 Indiana University Bloomington Bloomington, Indiana Merged (ΑΔΣ)
Rho February 4, 1948 – 1954 Butler University Indianapolis, Indiana Inactive [8]
Sigma 1948 – November 2, 1971 City College of New York New York City, New York Merged (ΑΔΣ)
Tau 1948–1950 University of California, Los Angeles Los Angeles, California Inactive
Upsilon 1949 – November 2, 1971 San Jose State University San Jose, California Merged (ΑΔΣ)
Phi 1949 – November 2, 1971 University of Colorado Boulder Boulder, Colorado Merged (ΑΔΣ)
Chi 1949 – November 2, 1971 Ohio State University Columbus, Ohio Merged (ΑΔΣ)
Psi 1950 – November 2, 1971 University of Miami Coral Gables, Florida Merged (ΑΔΣ)
Omega 1950 – November 2, 1971 Southern Methodist University Dallas, Texas Merged (ΑΔΣ)
Alpha Alpha 1950 – November 2, 1971 University of Wisconsin–Madison Madison, Wisconsin Merged (ΑΔΣ)
Alpha Beta 1950–1954;

1961 – November 2, 1971

 University of Houston Houston, Texas Merged (ΑΔΣ)
Alpha Gamma 1951 – November 2, 1971 University of Florida Gainesville, Florida Merged (ΑΔΣ)
Alpha Delta 1951 – November 2, 1971 Florida State University Tallahassee, Florida Merged (ΑΔΣ)
Alpha Epsilon 1953 – November 2, 1971 Fordham University New York City, New York Merged (ΑΔΣ)
Alpha Zeta 1956 – November 2, 1971 University of Georgia Athens, Georgia Merged (ΑΔΣ)
Alpha Eta 1956 – November 2, 1971 Temple University Philadelphia, Pennsylvania Merged (ΑΔΣ)
Alpha Theta 1957 – November 2, 1971 Marquette University Milwaukee, Wisconsin Merged (ΑΔΣ)
Alpha Iota 1958 – November 2, 1971 Arizona State University Tempe, Arizona Merged (ΑΔΣ)
Alpha Kappa 1958 – November 2, 1971 Michigan State University East Lansing, Michigan Merged (ΑΔΣ)
Alpha Lambda 1959 – November 2, 1971 Texas Tech University Lubbock, Texas Merged (ΑΔΣ)
Alpha Mu 1960 – November 2, 1971 University of Arizona Tucson, Arizona Merged (ΑΔΣ)
Alpha Nu 1960 – November 2, 1971 University of Texas at Austin Austin, Texas Merged (ΑΔΣ)
Alpha Xi 1961 – November 2, 1971 University of Maryland, College Park College Park, Maryland Merged (ΑΔΣ)
Alpha Omicron 1962 – November 2, 1971 California State University, Long Beach Long Beach, California Merged (ΑΔΣ)
Alpha Pi 1964 – November 2, 1971 New York University New York City, New York Merged (ΑΔΣ)
Alpha Rho 1966 – November 2, 1971 California State University, Chico Chico, California Merged (ΑΔΣ)

References

  1. 1 2 3 William Raimond Baird (1977). Baird's Manual of American College Fraternities (19th ed.). Baird's Manual Foundation, Incorporated. p. 817.
  2. 1 2 "University of Nebraska-Lincoln Yearbook 1928: Image 371". Transcribe UNL. Retrieved 2019-08-05.
  3. ↑ Billy I. Ross; Anne Cunningham Osborne; Jef I. Richards; Alan D. Fletcher (2006). Advertising Education: Yesterday--today--tomorrow. Advertising Education Publications.
  4. 1 2 Anson, Jack L.; Marchenasi, Robert F., eds. (1991) [1879]. Baird's Manual of American Fraternities (20th ed.). Indianapolis, IN: Baird's Manual Foundation, Inc. p. VIII-40-41. ISBN 978-0963715906.
  5. ↑ The Savitar. E. W. Stephens. 1924. p. 370.
  6. ↑ "Twenty years of education for journalism | MU Digital Library, University of Missouri". dl.mospace.umsystem.edu. Retrieved 2023-07-28.
  7. ↑ Syracuse University Yearbook - The Onondagan - 1952 p100
  8. ↑ Butler University Yearbook - The Drift - 1949 p 130
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