Garçon Wines
Garçon Wines
TypePrivate
IndustryPackaging activities
Wholesale of wine
Retail sale of wine delivered via mail
Founded21 November 2016 (2016-11-21) in London, United Kingdom as Delivering Happiness Limited
FoundersJoe Revell and Santiago Navarro
Headquarters
London
,
U.K.
Websitegarconwines.com
Footnotes / references
[1][2]

Garçon Wines is a British manufacturer of wine bottles and related packaging. Founded in 2016, the company produces a wine bottle that, with its packaging, can fit through a letter box opening.

History

The company was founded by Joe Revell and Santiago Navarro. Developing a flat wine bottle was not part of their original business plan, which was to be a consumer wine club.[3] Revell's friend complained they could not have wine delivered easily as they were often away from home or in the office.[4][5] He appeared on CNBC's show Pop Up Start Up in 2016, and was awarded £20,000 to start the business.[6]

In 2017, Garçon Wines won the Best New Beverage Concept award at the World Beverage Innovation Awards[7] and was a Diamond Finalist in the Awards for Packaging Innovation the following year.[8]

Product range

box of ten wine bottles
10-bottle pack

Garçon Wines manufactures full-sized bottles made from recycled polyethylene terephthalate, which were designed to fit through a letterbox.[5][9] The company claims it is the first to design such a bottle.[9][10] A bottle holds 750 millilitres (26 imp fl oz; 25 US fl oz), the same as a conventional wine bottle, but is around 2 centimetres (0.79 in) taller and is fully recyclable.[11]

In 2019, Garçon Wines introduced a customised wine package that could accommodate ten of its bottles in the same space as four conventional ones. Eight bottles are packed vertically with the final two slotted into the neck space on either side of the row of eight, virtually eliminating dead space.[12] This allows 1040 bottles to be stored in a standard container pallet, compared to 456 standard sized bottles, reducing the environmental footprint and cost for transport and handling.[13] The same year, Garçon Wines partnered with Naked Wines, supplying the packaging.[11]

See also

  • Bocksbeutel – a type of wine bottle with the form of a flattened ellipsoid

References

  1. ↑ "Delivering Happiness Limited". Companies House.
  2. ↑ "Letterbox Wine by Garçon Wines". Garçon Wines.
  3. ↑ Pellechia, Thomas. "The Wine Bottle's Future May Be Shaping Up To Be Flat". Forbes. Retrieved 2019-07-18.
  4. ↑ "Joe Revell: Garçon Wines". CNBC. 7 December 2016. Retrieved 15 July 2019.
  5. 1 2 Alexander, Saffron (12 January 2017). "Say cheers to the ingenious flat wine bottle that gets delivered straight through your letterbox". The Daily Telegraph. Retrieved 15 July 2019.
  6. ↑ "A wine delivery service uses letterbox-shaped bottles so you don't miss a delivery". City AM. 13 January 2017. Retrieved 15 July 2019.
  7. ↑ "Eco-friendly flat wine bottles for Garçon Wines". M&H Plastics. Retrieved 15 July 2019.
  8. ↑ "The World's First Flat Wine Bottle Won an Award for Packaging Innovation". Food & Wine. Retrieved 16 July 2019.
  9. 1 2 Smithers, Rebecca (27 February 2019). "Flat wine bottles could cut costs and emissions, says firm". The Guardian. Retrieved 15 July 2019.
  10. ↑ Work, Henry H. (2018). The Shape of Wine: Its Packaging Evolution. Routledge. p. 170. ISBN 978-1-351-40198-2.
  11. 1 2 Eads, Lauren (10 January 2019). "Naked Wines Takes On Garçon's Flat Wine Bottles". The Drinks Business. Retrieved 15 July 2019.
  12. ↑ "Flat Wine Bottle Maker Introduces 10-Pack Case, Half the Size of a Standard 6-Pack". Food & Wine. Retrieved 16 July 2019.
  13. ↑ "Garçon Wines create flat wine-bottle case that's greener to ship". De Zeen. 7 March 2019. Retrieved 15 July 2019.
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