Gero Fasano
Fasano in 2018 at the Federal Senate
Born
Rogério Marco Fasano

(1962-04-19) 19 April 1962
Bela Vista, São Paulo, Brazil
Nationality
  • Brazil
  • Italy
EducationColégio Dante Alighieri
Alma materUniversity of the Arts London (dropped out)
Occupation(s)Businessman, hospitality leader
Known forFounding and leading Fasano Group

Gero Fasano[1] (/fɑːsɑːnɒ/; né Rogério Marco Fasano; born 19 April 1962)[2] is a Brazilian businessman, hospitality entrepreneur and majority owner of Fasano Group.[3] In 2009, he was considered to be among the 100 most influential Brazilians by Época Magazine.[4] In 2022, he became primarily known in the United States for opening two new ventures in New York City, which included Fasano Fifth Avenue, a private residence hospitality operation on Fifth Avenue[5][6] and Fasano Restaurant in Midtown East.[7][8]

Early life and education

Fasano was born on 19 April 1962, in Bela Vista, an Italian district of São Paulo, Brazil. He was one of three children born to Fabrizio Fasano[9] and Daisy Apparecida Salles Fasano.[10] His paternal lineage is of Milanese descent and he still retains Brazilian-Italian dual citizenship. Fasano's great-great-grandfather opened the first Fasano Restaurant in 1902.[11] He has two siblings, one brother and one sister.[12]

He was educated at Colégio Dante Alighieri, a public high school recognized by the Italian Ministry of Education. He then studied film at the University of the Arts London before dropping out and entering the family business.[13]

Career

Fasano started his career at the Fasano hospitality business, which back then included only one restaurant on Avenida Paulista in São Paulo, after he dropped out of college. The restaurant legacy was started in 1902 by Vittorio Fasano. An Italian emigrant from Milan and the patriarch of the family who arrived in Brazil in 1890. After Vittorio's death, his youngest son, Ruggero, would resume the family's gastronomic legacy, reopening Fasano on Rua Vieira de Carvalho, also in the city center. The businesses which included a confectionary shop by then became one of the most sought after addresses in São Paulo, an obligatory place for the high society afternoon tea ritual. In 1982, Fabrizio Fasano, son of Ruggero, an executive with a background in business administration in the United States and former owner of a beverage industry, summoned Gero, his fourth-generation son, to open a new restaurant in Shopping Eldorado.[14]

The Fasano Group comprises 26 restaurants, 9 hotels and employs over 1,500 people worldwide.[15] Gero works as president of the Group and has a 37% stake in the business, having sold part of the company to JHSF Participações.[16][17]

Personal life

In 1992, Fasano married the journalist Kiki Romero, with whom he has one daughter.[18] Since 2004, he is married to Ana Luiza de Aguirre Joma Fasano.[19] In 2021, he officially changed his name to his former nickname Gero Fasano.[20]

References

  1. ↑ "Fui rebatizado após transplante de fígado, diz Gero (ex-Rogério) Fasano". Folha de S.Paulo (in Brazilian Portuguese). 18 May 2021. Retrieved 17 April 2023.
  2. ↑ Sao Paulo, Civil Registration, 1925–1995 (dated 3 May 1962)
  3. ↑ Kahn, Howie (12 September 2017). "Brazil's Top Hospitality Group is Going Global". Wall Street Journal. ISSN 0099-9660. Retrieved 17 April 2023.
  4. ↑ https://revistaepoca.globo.com/Revista/Epoca/0,,ERT103329-15228,00.html
  5. ↑ "Brazil's Fasano Hotel Arrives in NYC. And Not Much of It Makes Sense". Bloomberg.com. 4 March 2021. Retrieved 17 April 2023.
  6. ↑ "This Coveted Brazilian Hotel Just Debuted a Members-only Club on Fifth Avenue — Here's What It's Like". Travel + Leisure. Retrieved 17 April 2023.
  7. ↑ Fabricant, Florence (22 February 2022). "Fasano Opens in the Former Four Seasons Space". The New York Times. ISSN 0362-4331. Retrieved 17 April 2023.
  8. ↑ "At the Just-Opened Fasano Restaurant, Silvia Tcherassi Celebrated Her Summer-Ready Wares". Vogue. 31 March 2022. Retrieved 17 April 2023.
  9. ↑ "Morre Fabrizio Fasano, patriarca e fundador do Grupo Fasano". Gazeta do Povo (in Brazilian Portuguese). Retrieved 17 April 2023.
  10. ↑ "Mônica Bergamo: Biografia de fundador do Fasano conta trajetória de altos e baixos da família". Folha de S.Paulo (in Brazilian Portuguese). 1 December 2013. Retrieved 17 April 2023.
  11. ↑ Hoeffner, Melissa Kravitz. "Brazil-Based Fasano Group Opens Its First New York City Restaurant". Forbes. Retrieved 17 April 2023.
  12. ↑ "Fasano, a família que virou sinônimo de restaurantes e hotéis". Italianismo (in Brazilian Portuguese). 1 August 2021. Retrieved 17 April 2023.
  13. ↑ "How a Film-School Dropout Rescued His Family's Food Empire". Bloomberg.com. 13 December 2016. Retrieved 17 April 2023.
  14. ↑ Tinpix (www.tinpix.com.br). "História". Fasano (in Brazilian Portuguese). Retrieved 17 April 2023.
  15. ↑ "Fasano: "Dizer que um restaurante é o melhor do mundo é patético" | Metrópoles". www.metropoles.com (in Brazilian Portuguese). 27 November 2022. Retrieved 17 April 2023.
  16. ↑ "Brazil's JHSF buys 13 Fasano restaurants, brand rights – paper". Reuters. 21 June 2014. Retrieved 17 April 2023.
  17. ↑ "JHSF compra Fasano por R$ 53 milhões". O Globo (in Brazilian Portuguese). 19 June 2014. Retrieved 17 April 2023.
  18. ↑ "Anna Fasano, herdeira de grupo de hotéis, se casa com Antonio Mendes". Vogue (in Brazilian Portuguese). Retrieved 17 April 2023.
  19. ↑ "Folha de S.Paulo – Mônica Bergamo – 03/08/2004". www1.folha.uol.com.br. Retrieved 17 April 2023.
  20. ↑ "Fui rebatizado após transplante de fígado, diz Gero (ex-Rogério) Fasano". Folha de S.Paulo (in Brazilian Portuguese). 18 May 2021. Retrieved 17 April 2023.
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