Joining Thomson

In 1961 Gordon Brunton had been working at Odhams when he was hired as Managing Director of Thomson Publications by Roy Thomson, 1st Baron Thomson of Fleet founder of the Thomson Newspapers & International Thomson Organisation Ltd (ITOL) Thomson Corporation now Thomson Reuters.

Brunton went onto work for the 2nd Baron, Lord Thomson of Fleet Kenneth Thomson who succeeded his late father in 1976.

Chief Executive 1966-84

Brunton served as Chief Executive of Thomson Newspapers & International Thomson Organisation Ltd (ITOL) Thomson Corporation from 1966 to 1984 during the Thomson period of global expansion and diversification into travel, oil, print, book, magazine, newspaper, trade and technical press and local directory publishing. By the late 1970s ITOL had become one of the largest and most influential companies in the world.

Brunton retired from Thomson in 1985. He has been credited as being a major architect in the construction and diversification of the Thomson Corporation during the firms years as a conglomerate.

Travel

Of particular note was during the late 1960s, with Gordon Brunton leading the diversification into the package tour business for Thomson, this was later supported by his friend from the LSE Vladimir Raitz, founder of Horizon Holiday Group. Thomson Holidays now TUI AG grew with the acquisition of Sky Tours, Rivera Holidays and a then small air carrier Britannia Airways. Britannia became a major charter airline and Thomson leased a fleet of Boeing 737-200 aircraft, becoming the first European carrier to buy the Boeing product. Brunton believed Thomson had certain advantages in entering the travel market, at a time when tastes were changing for British holidaymakers with shifting aspirations for overseas holidays.

The major expenses for travel companies were the print brochures and the PR and advertising space needed to promote package holidays.

Brunton argued that Thomson held an advantage over their competitors with their printing presses, free access to their media empire with advertising and editorial capacity in their national and regional newspaper network. This put Thomson ahead of other package tour operators. This gamble despite considerable opposition within Thomson management, proved highly successful and within a few years Thomson became a market leader in European travel.

North Sea Oil

In the early 1970s, Brunton instigated ITOL's highly risky and calculated gamble into the North Sea oil venture with the late Dr Armand Hammer and Occidental Petroleum and J. Paul Getty.

Initially a speculative consortium seeking new fields, it established both the Piper Alpha and Claymore fields and the Flotta Refinery on the island of Orkney. Under government regulations, of the time, the Americans desperately needed a supportive British partner and Thomson had significant influence in Scotland as Roy Thomson had owned both The Scotsman newspaper since 1953 and Scottish Television from his early days in Britain. In 1972 the consortium was successful in its application for a North Sea license.

These North Sea revenues enabled Thomson to further diversify into specialist and technical publishing in North America and acquire multiple companies during the 1970s and 1980s.

Times Newspapers

More challenging times lay ahead as Brunton performed a leading role in the prolonged print union conflict of The Times and Sunday Times during the late 1970s and early 1980s. Roy Thomson had previously purchased the titles from the Astor family in 1967 to form Times Newspapers Limited. After many years of disruption Thomson Management eventually took a particularly hard stance against the more militant elements of the print unions, which resulted in the closure of the loss making Times Newspapers from (1 December 1978 – 12 November 1979) however Times Newspapers continued to pay staff and company overheads during the closure.

The losses at the Times eventually led to the decision of the Thomson family to sell both titles to News International of which Brunton acted as the chief negotiator for Thomson.Rupert Murdoch was identified as the only viable buyer for the Times and Sunday Times, as he provided assurances that both newspaper titles would remain in single ownership and in circulation. Other bidders were only interested in the profitable Sunday Times and would have shut down the Times newspaper. Brunton was adamant this could not be allowed happen and Thomson decided in 1981 to sell to News International.

Social Enterprise

During Gordon Brunton's era at the International Thomson Organisation, the company established a number of community redevelopment and local economic regeneration programs including a model scheme in Neath, South Wales.