Guerilla Marketing
ගරිල්ලා මාර්කටිං
Directed byJayantha Chandrasiri[1]
Written byJayantha Chandrasiri
Produced byK.C.K Communications
StarringYashoda Wimaladharma
Kamal Addararachchi
Sangeetha Weeraratne
CinematographyRuwan Costa
Edited byRavindra Guruge
Music byPremasiri Khemadasa
Production
company
Simasahita Euroshian
Distributed byCEL Theaters [2]
Release date
13 April 2005 [3]
CountrySri Lanka
LanguageSinhala

Guerilla Marketing (Sinhala: ගරිල්ලා මාර්කටිං) is a 2005 Sri Lankan Sinhala action thriller film directed by Jayantha Chandrasiri and produced by K.C.K Communications for Euroshian Consultancy.[4] It stars Yashoda Wimaladharma, Kamal Addararachchi and Sangeetha Weeraratne in lead roles along with Jackson Anthony and Sriyantha Mendis.[5] Music composed by Premasiri Khemadasa.[6][7][8] It is the 1050th Sri Lankan film in the Sinhala cinema.[9]

Plot

Thisara is running an advertising agency. He has had a relationship with his cousin Suramya. But when she was away for her education he married Rangi, a young woman from a rich family. When Suramya returned after completing her education, she joins Thisara's agency, even though she is qualified to join a better firm. Suramya seems to be traditionally dressed but well talented, educated and professional while Rangi is western styled but not qualified or educated despite her richness. Presidential election is to be conducted. Two main candidates are current president (Sriyantha Mendis)and opposition leader Gregory Mahadikaram (Jackson Anthony). Thisara gets a propaganda contract from Gregory. As the main part of propaganda campaign he trains some people to spread lie rumors about Gregory's good actions, really which have never happened. He names this rumor spreading as Guerilla Marketing. Gregory wins the election. Thisara suffers from the internal disputes within his mind about Suramya. He likes her look likes and style but he is bound by the marriage to Rangi. As a result he becomes mentally ill and admitted to mental hospital. Then Suramya reveals that though she could join a better firm, she joined Thisara's agency in order to take revenge from him for his abandonment of her and marrying another woman, in which she succeeded by dressing and appearing as he desires and giving trouble to his mind as he couldn't fulfill that desire to satisfy his eyes from his wife. At the end scene, recovered Thisara is seen driving a vehicle in which Rangi is seated on the left seat traditionally dressed as Suramya was used to wear.

Cast

Awards

Presidential Awards 2005

Source:[10]

  • Jackson Anthony - Best Actor
  • Premasiri Khemadasa - Best Musical score
  • Ravindra Guruge - Best Editor

SIGNIS Salutation Awards 2007

Source:[11]

  • Jayantha Chandrasiri - Best Director Silver Award
  • Jackson Anthony - Best Actor Silver Award
  • Ravindra Guruge - Best Creative Editor
  • Premasiri Khemadasa - Best Creative Music Director
  • Clifford Richard - Best Creative Singer

References

  1. ↑ "'Marketing' at its best". Sunday Times. Retrieved 4 December 2019.
  2. ↑ "'Guerrilla Marketing' ready for market". Sunday Times. Retrieved 4 December 2019.
  3. ↑ "Jayantha's 'Guerilla Marketing' ready for release". Sunday Times. Retrieved 3 December 2019.
  4. ↑ "Top guns share their marketing experiences". Sunday Times. Retrieved 4 December 2019.
  5. ↑ "Jayantha breaks new ground with "Guerrilla Marketing"". The Sunday Times. Retrieved 11 March 2017.
  6. ↑ "Guerrilla Marketing: More restraint vital in visual construction". Daily News. Retrieved 11 March 2017.
  7. ↑ "Premiere of "Guerilla Marketing"". The Island. Retrieved 11 March 2017.
  8. ↑ "Sri Lankan Screened Films". Sarasaviya. Archived from the original on 8 March 2018. Retrieved 11 March 2017.
  9. ↑ "Sri Lanka Cinema History". National Film Corporation of Sri Lanka. Retrieved 3 October 2016.
  10. ↑ "President honours Lankan Cinema". Sunday Times. Retrieved 10 December 2019.
  11. ↑ "Signis salutation for cinema and small screen". Sunday Times. Retrieved 10 December 2019.


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